Kristin Saylor
Regional Director of Sales
Warsaw,IN
Summary
Results-driven Regional Sales Director, known for delivering record-breaking revenue and profit gains by bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitors competitors and researches market conditions to stay responsive and successful in dynamic environments. Excellent communication and organizational attributes.
Overview
13
13
years of professional experience
Work History
Regional Director of Sales and Marketing
Trilogy Health Services
03.2018 - Current
- Create regional sales plans and set territory quotas.
- Establish ambitious sales targets, manage deployment strategies and develop go-to-market plans to capitalize on every revenue opportunity.
- Forecast annual, quarterly and monthly sales goals.
- Coordinate full sales operations within the region.
- Brought in enough revenue to add a dialysis center and 60 new Villa's within my first year and a half.
- Continuously keep all buildings in the region between 95% and 100% occupied.
- Research and monitor customer needs, market trends and competitor activities.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Evaluate facility and individual performances regularly.
- Prepare and review annual budgets.
- Manage a sales/marketing team of 45 employees.
- Connect with prospects through trade shows, cold calling and networking.
- Consistently service accounts to maintain active contacts and continuously promote profitable offerings.
- Collaborate with designers and editorial team on marketing materials.
Regional Director
Public Relations Kokomo Healthcare Center
01.2015 - 03.2018
- Created regional sales plans and set territory quotas.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Promoted company by giving exciting and dynamic presentations to customers and referral sources.
- Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
- Represented company at various national and global events.
- Increased occupancy from 42% to 100% within my first 8 months.
- Monitored staff performance by actively engaging in and observing day-to-day activities.
- Managed and mentored a sales/marketing team of 27 employees.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Connected with prospects through trade shows, cold calling and networking.
Marketing Director
Elara Caring Home Healthcare
07.2014 - 01.2015
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Sales/Marketing Director
Hook's Oxygen and Medical
09.2009 - 06.2014
- Verified product availability for purchase and checked inventory availability to fulfill orders.
- Identified trends, areas of opportunity and potential improvements to drive ongoing business vision and optimization.
- Managed and drove corporate e-commerce, customer relationship management and social media platforms.
- Doubled Oxygen orders and tripled CPAP/BiPAP orders within my first 6 months.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Developed creative presentations, trend reports and product data sheets.
Education
Bachelor of Science - Business, Marketing and Management
Indiana University
Kokomo, INSkills
- Creating Strategic Sales/Marketing Plans
- Account and Territory Management
- Regional Sales and Support
- Business Planning and Strategy
- Marketing Campaign Analysis
- New Business Generation
- Managing Quotas
- Networking Events
- High-Growth Strategies
- Social Media Marketing
- Customer Relationship Management
- Revenue Projections
- Budgeting And Allocation
- Product Launches
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I find that the harder I work, the more luck I seem to have.
Thomas Jefferson
Timeline
Regional Director of Sales and Marketing
Trilogy Health Services
03.2018 - Current
Regional Director
Public Relations Kokomo Healthcare Center
01.2015 - 03.2018
Marketing Director
Elara Caring Home Healthcare
07.2014 - 01.2015
Sales/Marketing Director
Hook's Oxygen and Medical
09.2009 - 06.2014
Bachelor of Science - Business, Marketing and Management
Indiana University
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