Kristin Spina
Saint Augustine,FL
Summary
Dynamic sales executive and strategic thinker with a proven track record, adept at driving revenue growth and fostering long-term client relationships. Specializes in business development and planning, leveraging exceptional verbal communication skills to exceed sales targets. Expert in market analysis and consultative selling, consistently achieving and surpassing sales quotas every quarter.
Overview
17
17
years of professional experience
Work History
Digital Content Creator
Self Employed Web
06.2020 - Current
- Developed visually appealing graphics for social media, resulting in higher engagement rates.
- Analyzed performance metrics of digital content, identifying areas for improvement and adjusting strategies accordingly.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Pitched innovative ideas in brainstorming sessions with cross-functional teams which led to the successful launch of viral campaigns.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
- Increased website traffic through search engine optimization strategies and targeted keyword usage.
- Researched and evaluated potential new markets and products.
- Created customized marketing materials to increase product awareness.
- Tracked key performance indicators to measure success of campaigns.
- Leveraged analytics data to identify popular topics among target demographics, informing future content initiatives.
- Curated shareable visual assets such as infographics that drove social media engagement and referrals back to the website.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
Strategic Business Consultant
Consultopia
10.2007 - 05.2014
- Developed visually appealing graphics for social media, resulting in higher engagement rates.
- Analyzed performance metrics of digital content, identifying areas for improvement and adjusting strategies accordingly.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Pitched innovative ideas in brainstorming sessions with cross-functional teams which led to the successful launch of viral campaigns.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
- Increased website traffic through search engine optimization strategies and targeted keyword usage.
- Researched and evaluated potential new markets and products.
- Created customized marketing materials to increase product awareness.
- Tracked key performance indicators to measure success of campaigns.
- Leveraged analytics data to identify popular topics among target demographics, informing future content initiatives.
- Curated shareable visual assets such as infographics that drove social media engagement and referrals back to the website.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
VMware Business Development Manager
PCM
02.2018 - 06.2020
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Represented company and promoted products at conferences and industry events.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Kept meticulous client notes and updated account information in company databases.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Implemented systems and procedures to increase sales.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
Account Executive/ Business Development Manager
Zones
08.2016 - 02.2018
- Met existing customers to review current services and expand sales opportunities.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Built relationships with customers and community to promote long term business growth.
- Achieved or exceeded company-defined sales quotas.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Software Sales Executive
Dell
05.2014 - 08.2016
- Worked with customers and engineering team to determine equipment needs and system requirements.
- Worked closely with sales team on understanding customer requirements, promoting products and delivering sales support.
- Helped customers improve results by recommending changes focused on lowering costs, increasing production, or adding new functionality.
- Assisted customers in troubleshooting product issues and provided timely technical support.
- Presented technical presentations to clients to explain product features and benefits.
- Delivered technical presentations matching audience level of expertise to explain products and services to customers.
- Organized product demonstrations and trial installations of equipment to promote products.
- Received recognition as a top performer, consistently ranking among the highest achievers in the organization''s sales force.
- Maintained accurate records of all sales activities using CRM systems for data-driven decision-making purposes.
- Demonstrated product expertise, providing in-depth presentations and responding confidently to client inquiries.
- Identified upselling opportunities within established accounts by understanding client goals and aligning additional product offerings accordingly.
- Established lasting relationships with key decision-makers for long-term business growth.
- Boosted revenue growth by identifying new market opportunities and developing targeted sales strategies for software products.
Education
Associate Of Applied Science - Network Administration Engineering
San Joaquin Valley College
Visalia, CABachelor Of Science - Information Technology
University of Central Oklahoma
Edmond, OKMBA - Strategic Management
Western Governor's University
Salt Lake City, UT08.2013
Skills
- Team Leadership
- Business development and planning
- New Business Development
- Sales and Marketing
- Verbal and written communication
- Lead Generation
- Revenue development
- Competitive Analysis
- Prospecting
- Channel Management
- Pipeline Management
- Market and competitive analysis
- Consultative and relationship selling
- Product Demonstrations
- B to B sales
- Competitor Monitoring
- Marketing
- Promotional planning
- Research
- Campaign Development
- Analytics
- Business Intelligence and Analysis
- Mergers and Acquisitions
- Referral management
- Customer pre-qualifications
- Product deployment
- Innovation management
- Business Planning
- Stakeholder Communication
- Quality Control
- Market Research
- Networking strength
- Performance Evaluations
- Training and mentoring
- Business Administration
- Strategic business planning
- Vendor Management
- Process Improvement
- Operations
- Business Development
Accomplishments
"Rookie of the Year Award" at Dell 2015
Top 10% Sales Executive at Dell 2015
" Five Star Service Award" at Zones 2017
Highest grossing vendor business development manager at PCM 2018 & 2019
Timeline
Digital Content Creator
Self Employed Web
06.2020 - Current
VMware Business Development Manager
PCM
02.2018 - 06.2020
Account Executive/ Business Development Manager
Zones
08.2016 - 02.2018
Software Sales Executive
Dell
05.2014 - 08.2016
Strategic Business Consultant
Consultopia
10.2007 - 05.2014
Associate Of Applied Science - Network Administration Engineering
San Joaquin Valley College
Bachelor Of Science - Information Technology
University of Central Oklahoma
MBA - Strategic Management
Western Governor's University
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