Summary
Dynamic Influencer Marketing professional with extensive experience across Facebook, Instagram, X (Twitter), Pinterest, YouTube, and TikTok. Proven track record in developing strategic campaign ideations, crafting persuasive pitch materials, and leading end-to-end influencer and creator programs from presale planning through post-sale reporting. Skilled in TikTok Shop affiliate strategy and campaign management, optimizing creator partnerships to drive conversions and revenue. Earned the TikTok Media Buyer Professional Certification, strengthening expertise in paid amplification and performance-driven content. Successfully managed and mentored a team of client partners executing multi-vertical influencer initiatives. Additional experience includes web publishing on WordPress and Blogger. Committed to fostering inclusive, culturally resonant campaigns and served on the Pride Committee to ensure Diversity, Equity & Inclusion remain integral to company culture and creative development.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Manager, TikTok Shop Affiliates
MPG
10.2024 - Current
- Collaborated with brand and internal stakeholders to align TikTok Shop affiliate initiatives with broader business objectives, ensuring high-impact program performance.
- Led cross-functional teams—including creators, account managers, and paid amplification partners—to execute high-performing affiliate and social media strategies from planning through delivery.
- Developed and optimized data-driven TikTok Shop affiliate campaigns that increased conversions, strengthened creator performance, and enhanced overall customer engagement and retention.
- Streamlined campaign workflows through detailed performance analysis, reducing turnaround times and improving execution efficiency across multiple brand programs.
Influencer Marketing Manager
Undertone
09.2022 - 03.2024
- Managed the Influencer Marketing Team from presales strategy and campaign development to post-sales analysis and insights.
- Created client proposals from campaign strategy and tactics across a variety of budget levels.
- Adapted new ways to utilize Influencer content in conjunction with our successful high-impact ad units, including Page Grabber Mobile, Bottom Adhesion Ads, and DOOH products.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Onboarded new employees with training and new hire documentation.
- Developed and implemented business strategies to achieve business goals and stay competitive.
Sr. Manager, Influencer Marketing
Inmar
03.2012 - 08.2022
- Organized and executed Influencer Marketing campaigns.
- Analyzed and evaluated Influencer content for accuracy and completion.
- Engaged with clients and Influencers throughout the campaign duration.
- Managed Brand Ambassador programs for clients, including building decks.
- Provided feedback to the team for Influencer campaign solutions.
- Mentored Influencers for improving sites and social media channels.
- Collaborated with team members to find solutions for both the client and the Influencer.
- Led Creative Council Team to provide the sales team with ideas for proposals, including campaign tactics and creative strategy.
- Participated in the Pride Steering Committee to create educational materials for company learning and awareness.
- Created and published a bi-monthly newsletter for the Influencer community and company.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
Teacher
Multiple School Districts (VA, OK, CA)
08.1997 - 06.2005
- Fairfax County (VA), Normal Public Schools (OK), Natomas Charter School (CA)
- Educator and Social Media Advisor
- Created the Muffins, Mugs, and Macs program for teacher technological development
- Presented at the Virginia State Technology & Education (VISTE) Conference
- Awards: Fulbright Memorial Fund Teacher Exchange Program (Japan) - Hitachi-Norman Teacher Exchange Program (Japan)
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Increased student literacy rates by implementing targeted reading strategies in individualized instruction plans.
- Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
- Collaborated with other teachers to plan interdisciplinary units that connected subjects and promoted deeper understanding among students.
Education
Master of Arts - Education
08.1997
Bachelor of Science - Psychology
06.1996
Skills
- Excellent written and oral communication skills
- Substantial influencer/social/affiliate media experience
- Capable multi-tasker and can juggle multiple projects at once
- Maintains warm relationships with both content creators, affiliates, and management teams
- Comfortable advising clients in relation to their Influencer strategy in tune with emerging social media trends,
- Campaign Contract Management, Strategic Planning, Project Management, Sales Techniques, Budget Control
- Staff Training and Development
- Team Leadership and Performance Management Skills
Affiliations
- Ellevate Professional Network
- Alpha Omicron Pi Sorority
Certification
- TikTok Media Buyer Professional Certification | December 2025
- Data Academy e-Learning Series| March 2021
- Social Media Marketing & Digital Strategy Certification| February 2020
- Facebook Advertising Certification | September 2019
- Instagram Advertising Certification| September 2019
- Google Analytics Certification | September 2019
- Lean Six Sigma Green Belt, Project Management Institute| August 2019
- Social Marketing Certification, Hootsuite Academy | June 2016
Additional Work Experience and Skills
- Mama Luvs Books | Website | 2011 - 2019 - Developed website and social media channels
- Keller Williams Realty Marketing Consultant| Real Estate Website | 2016-2017
- Music On the Hill| Local Event | 2012 - Marketing and PR (social media and print ads), Event Management, Ticket Sales
- East Greenwich Patch | Local News Website | 2011-2013 - Writer and content creator, Reported on local events, Video
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Company CultureTeam Building / Company RetreatsWork from home optionPersonal development programsTimeline
Manager, TikTok Shop Affiliates - MPG
10.2024 - Current
Influencer Marketing Manager - Undertone
09.2022 - 03.2024
Sr. Manager, Influencer Marketing - Inmar
03.2012 - 08.2022
Teacher - Multiple School Districts (VA, OK, CA)
08.1997 - 06.2005
George Mason University - Master of Arts, Education
George Mason University - Bachelor of Science, Psychology