Experienced Digital Marketing Specialist with over 4 years of experience in the advertising field. Looking to leverage extensive background in social media and advertising with the goal of bringing quality products into reality.
Overview
1
1
Certification
3
3
years of post-secondary education
7
7
years of professional experience
Work History
Premium Retail
Promotions Specialist
Austin, Texas
2020.01 - Current
Provides product knowledge to customers on Royal Canin and Eukanuba pet food diets for their individual pet needs.
Merchandises and sets up product displays for Royal Canin and Eukanuba breed specific diets in partner retailers.
Trains and educates partner retail associates in pet food diet products.
Hosts events at partner retailers promoting clients’ pet food diets.
Digital Media Intern
Texas Electric Cooperatives
Austin, Texas
2020.01 - 2020.06
Executed a monthly media plan scheduling out highly engaging content to this company’s Facebook page.
Monitored social media posts and analyzed site data to optimize content to successfully drive site engagement and traffic.
Accelerated brand retention by producing the highest content engagement in the company's history.
Utilized site analytics to acquire and appeal to the target demographic.
Analyzed media engagement and produced tracking reports.
Developed paid client ads for use on diverse social media platforms, achieving an average of 80% users per ad.
Wrote authoritative and interesting copy for Texas Co-op Powers magazine use.
Brand Ambassador
Dyson
Austin, Texas
2018.04 - 2019.12
Showcased product knowledge to clients’ assisting them with their product questions and needs.
Used industry demonstration techniques to create customer loyalty and brand awareness with clients.
Educated and trained associate partners in Dyson’s technology.
Creating brand transparency and customer retention.
Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
Brand Ambassador
Blue Buffalo Pet Foods
Austin, Texas
2017.04 - 2018.12
Provided advice and expertise to clients for their pets’ nutritional needs.
Guided partner associates in product knowledge and developed strong partner relationship with partner retailers.
Communicated product value, quality and style to educate and entice potential customers.
Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
Digital Marketing Intern
Intelligent Lighting Design & Rentmyevent.com
Austin, Texas
2017.08 - 2017.12
Assisted marketing coordinators and graphic designers with website copywriting and proofing.
Tracked social media trends and adapted to attract target follower demographic.
Worked with HootSuite and Google Analytics to create information uniformity.
Tasked with editorial calendar maintenance to keep content timely, relevant and engaging.
Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
Collaborated with team members to help expand marketing channels.
Assisted with capturing and analyzing social media metrics.
Assisted in managing corporate social media channels including Facebook and Twitter.
Managed 30 venue partners and incresed sales by 30%.
Brand Ambassador
Natural Balance Pet Foods
Austin, Texas
2015.09 - 2017.03
Made professional recommendations to clients for their pets’ nutritional needs.
Assisted partner retailers in setting up product displays.
Successfully created customer loyalty with providing exceptional product knowledge to clients.
Provided exceptional customer service and advice to pet parents about their pet’s food nutritional needs.
Snapped professional quality photographs to use on social media channels for promotional campaigns.
Organized and stocked merchandise to keep necessary levels for sales demand.
Student Intern
Walt Disney World
Orlando, Florida
2011.01 - 2011.08
Provided exceptional customer service to guests creating company loyalty and retention.
Attended a creative innovation course at Disney University emphasizing on the advertising field and how to appeal to a wide spectrum of demographics in a fortune 500 business environment.
Received a completion certificate from Walt Disney World College Internship Program for completing their Creativity and Innovation Design course.
Received a completion certificate from Walt Disney World Internship Spring Advantage Program
Education
Bachelor of Science - Mass Communications, Advertising, Art
Texas State University
San Marcos, TX
2020.01 - 2020.05
Associate of Arts - Multimedia Communications
McLennan Community College
Waco, TX
2012.01 - 2014.12
Skills
Microsoft Office 365 Suite
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Certification
Google Analytics
Timeline
Premium Retail
Promotions Specialist
2020.01 - Current
Bachelor of Science - Mass Communications, Advertising, Art