Kristina Franco

• Coached sales associates in product specifications, sales incentives, and selling techniques currently 100% YTD while simultaneously exceeding my own personal rep sales quotas.
• Monitored company initiatives, market conditions, and competitor actions to adjust strategies and achieve sales goals through example leadership.
• Assessed each individuals performances, analyzing data trends to determine best methods to improve sales results.
• Hired and onboarded one rookie sales rep, currently 98% YTD
• Covered my direct reports leave and stepped in as acting DSM of D87 leading the sales team to hit 1M in revenue, 148% to plan.

HR SERVICES - Sales Representative 2/2022-5/2023

• Surpassed business sales targets by optimizing sales strategies.
• 640% to quota reached on pre-rookie year - Graduated Rocket Fuel Elite
• 165% to quota achieved during Rookie year, hitting Sales Conference in FY 23

Successfully managed a staff of 100 employees across 6 departments in the luxury arena. Achieved double digit grown year over year each time resulting in the business reaching an all time record high.

Closely colaborated with VPs across multiple corporate channels to enrich both the client experience and brand partnerships.

• Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
• Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
• Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Devised, deployed and monitored processes to boost long-term business success and increase profit levels 200%.

• Multi store leader with well-rounded experience in managing luxury boutiques with multi vendor assortment. Current volume 15 million, including both company flagship locations, Madison Ave and Greenwich CT.
• Incomparable ability to train, coach and motivate employees to achieve maximum performance. Current projection of the district is 15 million.
• Developed team of five store managers and 7 assistant store managers to exceed established financial plans, sales goals and customer service objectives. In 2016 NY Metro exceed sales plan by +5%.
• Researched market to establish new strategies – worked closely with the planning, allocations, merchandising and financial teams to drive results in an ever changing industry. Spearheaded company initiative to drive additional volume through event driven business including Trunk shows, charity collaborations, and stylist concierge services.
• Daily partnership with both the Director of stores and the Director of Allocations to develop stores sales plans and monitor the allocation of inventory as well as the breath and depth of the assortment so ensure the stores are set up for success from a product standpoint.

• Managed staff of 14 associates, including two sales leads and a assistant manager.
• Restructured the store through the implementation of DSRs so each associate shares in the ownership of the overall success of the business.
• Conducted in house sales training to elevate the customer experience as well as couch and council the staff on appropriately handling difficult and complicated sales.
• Successfully completed the hiring and training for the management team and now is responsible for the training and onboarding for all new Store Managers hired within the District. 
• Scheduled and led monthly store meetings to inspire the selling team to success as well as weekly management meetings to discuss business strategies. 
• Implemented a new ordering process and identified poor work habits to improve process effectiveness.
• Generated repeat business through exceptional customer service.
• Conducted store inventories twice per year. 

• Successful in identifying business opportunities with new and preexisting clientele.
• consistently exceeded individual goals through the accurate assessment of each customers set of individual needs and requirements.
• created innovative ways to build the business and increase out client network. 
• Set high volume sales and merchandising goal for the selling team and worked closely behind them to ensure their individual and collective success.
• Developed and implemented training programs to enhance the teams selling techniques. 
• Ensured selling staff complied with company values and standards through positive reinforcement and leadership by example.
• Daily coaching of selling staff on product knowledge and emerging trends.
• Partnered with the GM daily to analyze business trends as related to the Greenwich location while also developing new innovative ways to increase upon category penetration. 
• Successfully oversaw and reconciled weekly inventory cycle counts. 

• Responsible for delivering all on boarding training of new associates with a strong focus on brain history, aesthetics and vision. 
• Elevated the selling staff by facilitating both monthly training sessions and daily styling workshops across each category to promote excitement and ensure a constant level of brand expertise.  
• Partnered with General Manager to analyze customer feedback in an effort to evaluate training effectiveness.  

• Primarily responsible for leading the selling team through daily coaching and counseling techniques while simultaneously managing individual goals and client relationships.
• Reguarly assuming the role of GM and or AGM in their absence by managing selling staff, resolution of client and associate conflict all while maintaining a positive and energetic dynamic on the selling floor. 
• Achieved a million dollar book status in December 2012.