Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Kristina Birdsong

Kristina Birdsong

Data-Driven Marketing & Ecommerce Executive
Bend,OR

Summary

Data-driven marketing and ecommerce executive with 15+ years of experience driving revenue growth, digital transformation, and omnichannel marketing strategies. Proficient in scaling teams, optimizing P&L, and leveraging AI-driven marketing technologies to enhance customer engagement and increase sales. Proven track record in launching startups, executing impactful marketing campaigns, and maximizing brand monetization for Fortune 500 companies and high-growth brands.

Overview

12
12
years of professional experience
2
2
Certifications

Work History

Senior Strategic Director

BlueModus
05.2023 - Current
  • Leading digital transformation initiatives for Fortune 500 companies and government entities at a top-tier Kentico Gold Partner agency
  • Serve as a trusted consultant and Product Owner in an Agile environment to optimize digital experiences, AI-driven marketing, and UX enhancements
  • Implements innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Proactively identifies potential risks and implements mitigation strategies to minimize negative impacts on projects or business operations.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.

General Manager

Andy by Anderson Hay
04.2021 - 05.2023
  • Launched and scaled a direct-to-consumer CPG brand via Shopify and Amazon, overseeing marketing, operations, and customer experience.
  • Reported directly to the CEO.
  • Managed $2M+ P&L for marketing and eCommerce functions
  • Built and mentored a 12-person cross-functional team, including social media, eCommerce, and customer support
  • Increased brand revenue by 150% through data-driven paid media and growth marketing strategies.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

Director of Strategic Monetization

Tempest Interactive
01.2017 - 04.2021
  • Founded and led a high-performing digital marketing division focused on ad monetization, SEO, and paid media for travel and tourism websites.
  • Generated $4M+ in new revenue, exceeding initial goals through strategic media planning.
  • Implemented data-driven native ads and content marketing strategies, driving new revenue stream for clients and 85% increase in engagement.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.

Marketing & Ecommerce Consultant

Self-Employed
04.2013 - 01.2021
  • Consulted for startups and mid-sized brands on Shopify optimization, conversion rate improvements, and digital advertising
  • Led full-scale website builds and optimized paid social campaigns to achieve ROAS of 4
  • Managed client relationships through regular check-ins and updates on project progress.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.

Marketing Manager

Scientific Learning
04.2015 - 01.2017
  • Oversaw digital marketing initiatives, CRM integration (Salesforce & Marketo), and customer acquisition strategies
  • Increased lead generation by 300% through website redesign and targeted campaigns
  • Launched a free trial campaign, resulting in $1M+ in sales within the first year
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Increased sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.

Ecommerce Marketing Manager

TM International
04.2013 - 04.2015
  • Launched a new brand that generated $500K in revenue within the first 12 months
  • Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
  • Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
  • Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
  • Managed inventory control processes for seamless order fulfillment and customer satisfaction.
  • Supervised a team of social media & content specialists, providing guidance and performance feedback to foster professional development.

Education

Executive MBA - Graduation Date Aug 2025

Quantic School of Business & Technology
Washington, DC

Bachelor of Arts -

Stony Brook University
Stony Brook, NY

Skills

  • Digital Transformation
  • Marketing Strategy
  • Conversion Optimization
  • Ecommerce Growth
  • SEO & Content Strategy
  • AI & Emerging Tech Integration
  • P&L Management
  • Paid Media
  • Product Marketing
  • Operations management

Certification

Kentico Marketing Certification, 2023

Timeline

Senior Strategic Director

BlueModus
05.2023 - Current

General Manager

Andy by Anderson Hay
04.2021 - 05.2023

Director of Strategic Monetization

Tempest Interactive
01.2017 - 04.2021

Marketing Manager

Scientific Learning
04.2015 - 01.2017

Marketing & Ecommerce Consultant

Self-Employed
04.2013 - 01.2021

Ecommerce Marketing Manager

TM International
04.2013 - 04.2015

Executive MBA - Graduation Date Aug 2025

Quantic School of Business & Technology

Bachelor of Arts -

Stony Brook University

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Kristina BirdsongData-Driven Marketing & Ecommerce Executive