KRISTINA EVERETT
DIRECTOR SITE MERCHANDISING
New York
Summary
Dynamic & results-driven site merchandising leader with years of cross-category retail experience proven to effectively lead through growth, collaboration, & transformation. Passionate champion of the team, business, & customer experience.
Overview
16
16
years of professional experience
2010
2010
years of post-secondary education
Work History
Digital Director, Handbags & Accessories
Macys
06.2018 - 07.2020
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Created engaging content optimized for specific platforms and intended audience.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Increased digital engagement by implementing innovative social media campaigns and content strategies.
- Built high-performing teams by recruiting top talent and providing ongoing training opportunities for professional growth.
- Implemented robust reporting procedures to track KPIs effectively, facilitating informed decision-making across departments.
- Managed, coached, and developed direct reports.
- Led successful rebranding efforts by overseeing creative direction and coordinating cohesive marketing campaigns.
- Improved search engine rankings through targeted SEO strategies and technical optimizations on websites.
Digital Director, Men's Collections
Macys
07.2017 - 05.2018
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web and social strategies to align with client business goals.
Associate Digital Merchant, Glassware & Decor
Macys
02.2015 - 07.2017
- Utilized excellent communication skills to resolve customer complaints promptly and professionally.
- Performed regular competitor analysis to stay informed about industry trends and adjust strategies accordingly.
- Streamlined inventory management tasks for increased efficiency and accuracy.
- Enhanced customer satisfaction by providing exceptional service and product knowledge.
- Mentored junior team members, fostering a culture of continuous improvement and professional growth within the organization.
- Implemented effective merchandising strategies to maximize sales and profitability.
- Increased overall store performance through proactive inventory control measures.
- Collaborated with marketing to create compelling in-store displays, boosting product visibility and sales.
- Adapted quickly to changing market conditions, maintaining competitive pricing and product offerings.
- Improved store ambiance with thoughtful visual merchandising, attracting more customers and encouraging longer visits.
- Developed waste reduction program by optimizing merchandise ordering, contributing to sustainability efforts.
Associate Buyer, Glassware & Decor
Macys.com
08.2013 - 01.2015
- Responsible for management of 5 departments; Stemware, Crystal & Silver Gifts, Glassware, & Home décor
- Manage two merchandise assistants; weekly meetings for business review & addressing personal growth
Second Assignment Assistant Buyer, Moderate Handbags
Macys.com
03.2013 - 07.2013
- Independently manage Promotional Leather Handbags; spring '13 volume represents 45% of my buyer's seasonal handbag volume
- Exceeded my spring '13 plan with 2 weeks remaining at $4.2M, +38% to LY in demand sales
- Serve as primary contact for all vendors regarding quarterly assortment, pricing, margin, etc.; maintaining close relationships has enabled business growth
- Very experienced in negotiating off price opportunities & chasing the business in season
- Placed nearly $220K in Black Friday & Cyber Monday specials for fall ‘13
- Responsible for collecting quarterly & EOS margin, including free ship collection
- Keep a close eye on my business; perform weekly analysis of sales, events, and internal reports
- Proficient with replenishment/reorders given nature of moderate handbag business
- Work alongside buyer & planner to build spring '13 and fall '13 plans
- Invested in team's growth; helped train team members to prepare for next level opportunities
- Chosen as team's marketing lead for all tasks; report all marketing agendas & deadlines to team
Assistant Buyer, Moderate Handbags, Hosiery, & Fashion Accessories
Macys.com
04.2011 - 03.2013
- Completed daily assistant level tasks; responsible for weekly recaps
- Mastered pricing through following associated cadences for the 3 separate divisions
- Helped build Hosiery business from the ground up; well-versed in replenishment, represented 75% of business
- Independently managed Belts & Neckwear, which represented 50% of annual Accessories business at $3M
- Primary contact for vendors; determined assortments, managed pricing, & attended market
- Chased business in season & negotiated off price opportunities
- Placed incremental Black Friday & Cyber Monday belt specials
- Invested in team's growth; helped train team members to prepare for next level opportunities
Merchandise Assistant, Handbags, Hosiery, & Fashion Accessories
Macys.com
08.2009 - 04.2011
- Completed daily MA tasks; managed full scope of creative workflow for 3 entire divisions through January 2010
- Attended market appointments with team to develop best assortments
- Invested in team's earliest stages of growth; helped on board 2 fellow MAs in spring 2010
Freelance Merchandiser
VF Corporation – Kipling U.S.
- Assisted Associate Merchandiser with sales analysis, markdowns, and reporting
Accessories Buying Intern for Company Stores
Kenneth Cole Productions
06.2009 - 08.2009
- Performed associate level responsibilities in first month of position while accessories buyer was absent
- Responsible for weekly sales analysis and accompanying spreadsheets; utilized SAP system
Site Merchandising Director, Shoes & Handbags
Macy's
07.2020 - 09.2021
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Site Merchandising Director
Macy's
09.2021 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Education
B.S. - Marketing with Spanish minor
Providence College
Providence, RI05-2009
Skills
- Replenishment
- Vendor Management
- Assortment Determination
- Pricing Management
- Market Attendance
- Business Negotiation
- Promotional Planning
- Team Training
- Excel
- Microsoft Office
Active listener
Customer relationship management (CRM)
Merchandising trends
Teamwork and collaboration
Problem-solving
- Macys Merchandising System
- Intermediate Spanish
Team collaboration
Multitasking
Relationship building
Attention to detail
Effective communication
Interpersonal skills
Reliability
Excellent communication
Organizational skills
Professionalism
Adaptability
Analytical skills
Timeline
Site Merchandising Director
Macy's
09.2021 - Current
Site Merchandising Director, Shoes & Handbags
Macy's
07.2020 - 09.2021
Digital Director, Handbags & Accessories
Macys
06.2018 - 07.2020
Digital Director, Men's Collections
Macys
07.2017 - 05.2018
Associate Digital Merchant, Glassware & Decor
Macys
02.2015 - 07.2017
Associate Buyer, Glassware & Decor
Macys.com
08.2013 - 01.2015
Second Assignment Assistant Buyer, Moderate Handbags
Macys.com
03.2013 - 07.2013
Assistant Buyer, Moderate Handbags, Hosiery, & Fashion Accessories
Macys.com
04.2011 - 03.2013
Merchandise Assistant, Handbags, Hosiery, & Fashion Accessories
Macys.com
08.2009 - 04.2011
Accessories Buying Intern for Company Stores
Kenneth Cole Productions
06.2009 - 08.2009
Freelance Merchandiser
VF Corporation – Kipling U.S.
B.S. - Marketing with Spanish minor
Providence College
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