KRISTINA FOLLIS
Summary
Dynamic marketing strategist with a proven track record at Shapellx - Hexin Tech., enhancing brand engagement by 40% through innovative social media campaigns and influencer partnerships. Expert in digital strategy and community engagement, I excel in driving brand growth and customer retention with a creative and analytical approach.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Social Media & Influencer Marketing Strategist | Content Creator & UGC Specialist
Freelance
01.2024 - Current
- Developed and managed social media content strategies, partnering with brands like Mochi Health, Jergens, Benefit Cosmetics, SK-II, Aerie, and Fabletics, increasing engagement by 15%
- Created high-performing digital content, growing brand awareness across TikTok, Instagram, and YouTube, resulting in a 5% increase in followers
- Analyzed performance metrics and optimized content strategies, improving audience interaction by 10%
Social Media & Influencer Marketing Manager
Shapellx - Hexin Tech.
01.2023 - 01.2024
- Utilized data-driven insights to optimize social media campaigns, resulting in 40% increase in engagement and 20% growth in followers
- Led TikTok Live Shopping initiatives, generating five figures in revenue within 6 months by developing engaging content and aligning with brand messaging
- Created and executed data-driven social media campaigns, optimizing strategies through performance metrics, and managed content calendars to enhance brand storytelling
Customer Relations Specialist & Marketing Support
BloomChic
06.2021 - 12.2021
- Elevated Facebook ad score from 1.8 to 4.8 in 10 weeks, saving $100K+ in ad spend by optimizing ad strategies and targeting
- Led customer engagement strategies, enhancing satisfaction and retention by 50% through personalized communication and feedback loops
- Collaborated with marketing and influencer teams to refine customer experience and brand communication, resulting in a 50% increase in brand loyalty
Digital Media Intern
Dyverse
01.2020 - 05.2020
- Assisted in paid media campaigns across Google Ads, Facebook, and Instagram
- Created digital content and provided performance analytics to refine strategies
Marketing Sales Consultant
Jenny Craig
01.2019 - 01.2020
- Developed personalized marketing strategies to enhance customer engagement and retention
- Consulted with clients on customized weight loss plans, increasing program adherence and satisfaction
- Managed email marketing outreach to drive sales and improve customer retention
- Provided coaching and support, guiding clients through health and nutrition plans to meet weight loss goals
Influencer Marketing Coordinator
Teami Blends
01.2014 - 05.2015
- Managed influencer partnerships and outreach, growing a network of 100+ influencers, affiliates, and brand ambassadors
- Developed and executed influencer marketing strategies, driving a $500K+ revenue increase through targeted social media campaigns
- Created content briefs and brand storytelling strategies to maximize influencer impact
Education
B.B.A. - Business Marketing
University of Central Florida
Skills
- Marketing campaigns
- Digital Strategy
- Influencer Partnerships
- Affiliate marketing
- Community Engagement
- Paid Media
- Performance Analytics
- SEO
- Brand development
- Content strategy
- Social media management
- Data analysis
- Campaign optimization
- Brand storytelling
- Engagement tactics
- Customer retention
- Performance metrics
- Digital content creation
Certification
- Social Media Marketing ROI, LinkedIn
- Digital Content Strategy & Engagement, HubSpot
- Influencer Marketing Foundations, LinkedIn
References
References available upon request.
Timeline
Social Media & Influencer Marketing Strategist | Content Creator & UGC Specialist
Freelance
01.2024 - Current
Social Media & Influencer Marketing Manager
Shapellx - Hexin Tech.
01.2023 - 01.2024
Customer Relations Specialist & Marketing Support
BloomChic
06.2021 - 12.2021
Digital Media Intern
Dyverse
01.2020 - 05.2020
Marketing Sales Consultant
Jenny Craig
01.2019 - 01.2020
Influencer Marketing Coordinator
Teami Blends
01.2014 - 05.2015
B.B.A. - Business Marketing
University of Central Florida
Similar Profiles
Kirti Sagar SinghKirti Sagar Singh
Principal Managing Consultant at FreelancePrincipal Managing Consultant at Freelance
Robert BartlettRobert Bartlett
Close protection officer at FreelanceClose protection officer at Freelance
XIOMARA CASTIGLIAXIOMARA CASTIGLIA
Freelance UX Tester & Research Participant at FreelanceFreelance UX Tester & Research Participant at Freelance
Leen AhmadLeen Ahmad
Nutritionist at FreelanceNutritionist at Freelance
Peniel HambissaPeniel Hambissa
Freelance Social Media Content Creator & UGC at FreelacerFreelance Social Media Content Creator & UGC at Freelacer