Kristina Garner
Media Specialist
Germantown,Tennessee
Summary
Demonstrated success in managing all types of social media accounts, spearheading campaigns and supporting branding initiatives. Knowledgeable about trends in branding and successful track record capitalizing on changing conditions.
Overview
35
35
years of professional experience
Work History
CREATIVE and SOCIAL MEDIA DIRECTOR
GARNER GRAPHICS
Germantown, TN
01.1999 - Current
- Establish strategic brand management and objective implementation for political campaigns and business clients
- Services include strategic branding, web design, print and social media management, coaching, video editing, speech writing, copywriter, specialty products design, mass mail, and tactical execution of strategic plans
- Clients are from medical, education, political, direct to consumer, non-profit, and restaurant segments
- Took clients social media to a 50-95% improvement on views via precise strategies
EXECUTIVE DIRECTOR
Non-Profit Organization
Germantown, TN
01.2020 - 01.2022
- Responsible for steering day to day operations
- Manage over 100 volunteers staffing headquarters and events
- Oversaw all branding initiatives including merchandise, digital (Mailchimp), printed materials, and social media management (Facebook, Instagram, Twitter, LinkedIn)
- Planned multiple large events during COVID restrictions that were all planned to the approval of the health department
- Required additional coordination with local and state health officials and security teams
- Led merchandise store to over $40K in net profit on merchandise in a 4-month timeframe
- Realized $20K net profit from in person, health department approved event (during 2020 COVID restrictions)
OWNER, ART INSTRUCTOR, OPERATIONS MANAGER
ART AND SOUL
Germantown, TN
01.2011 - 01.2017
- Responsible for day to day operations, budgeting, and promotion of business through social media
- Led 30-40 scheduled events for birthdays, girl’s nights out, open studio nights, kid’s camps, Girl Scouts, church (on and offsite), and charities monthly
- Planned and instructed classes for adults with special needs.
CREATIVE DIRECTOR, ACCOUNT EXECUTIVE
MINUTEMAN PRESS / HOOVER PRINTING
Hoover, AL
01.1996 - 01.1999
- Digitally designed various media including full color brochures, business cards
- Letterhead, coupons, coloring sheets
- Served as editor, copywriter and designer for multiple newsletters and large scales businesses (Regions Bank, Tacala Inc., Georgia Pacific)
- Worked closely with customers to identify their needs and providing solutions
- Manual setup for printing plates for press and assisted in computer hardware and software install / maintenance.
Education
Studio Art
University of Alabama Birmingham
01.1991 - 01.1998
Communications, Music
Jacksonville State University
01.1987 - 01.1990
Skills
PowerDirector, Video Editing, VideoLeapMail Chimp, Search Engine OptimizationMicrosoft Office SuiteVarious Social Media PlatformsProject Management, LeadershipFundraising, CreativityMarketing, Customer Focus
Social Media Management
Strategic planning
Networking and relationship building
Adobe CS6 knowledge
Critical Thinking
Title and chapter creation
Sound editing proficiency
Multi-camera editing
Additional Information
- 2019 Tennessee State Senate Resolution Honor for Volunteerism for Establishing Germantown Helps
- 2018 Girl Scout Leader Ten Year Pin
- 2016 Tennessee PTA Lifetime Achievement Award
Timeline
EXECUTIVE DIRECTOR
Non-Profit Organization
01.2020 - 01.2022
OWNER, ART INSTRUCTOR, OPERATIONS MANAGER
ART AND SOUL
01.2011 - 01.2017
CREATIVE and SOCIAL MEDIA DIRECTOR
GARNER GRAPHICS
01.1999 - Current
CREATIVE DIRECTOR, ACCOUNT EXECUTIVE
MINUTEMAN PRESS / HOOVER PRINTING
01.1996 - 01.1999
Studio Art
University of Alabama Birmingham
01.1991 - 01.1998
Communications, Music
Jacksonville State University
01.1987 - 01.1990