Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Kristina Garner

Media Specialist
Germantown,Tennessee

Summary

Demonstrated success in managing all types of social media accounts, spearheading campaigns and supporting branding initiatives. Knowledgeable about trends in branding and successful track record capitalizing on changing conditions.

Overview

35
35
years of professional experience

Work History

CREATIVE and SOCIAL MEDIA DIRECTOR

GARNER GRAPHICS
Germantown, TN
01.1999 - Current
  • Establish strategic brand management and objective implementation for political campaigns and business clients
  • Services include strategic branding, web design, print and social media management, coaching, video editing, speech writing, copywriter, specialty products design, mass mail, and tactical execution of strategic plans
  • Clients are from medical, education, political, direct to consumer, non-profit, and restaurant segments
  • Took clients social media to a 50-95% improvement on views via precise strategies

EXECUTIVE DIRECTOR

Non-Profit Organization
Germantown, TN
01.2020 - 01.2022
  • Responsible for steering day to day operations
  • Manage over 100 volunteers staffing headquarters and events
  • Oversaw all branding initiatives including merchandise, digital (Mailchimp), printed materials, and social media management (Facebook, Instagram, Twitter, LinkedIn)
  • Planned multiple large events during COVID restrictions that were all planned to the approval of the health department
  • Required additional coordination with local and state health officials and security teams
  • Led merchandise store to over $40K in net profit on merchandise in a 4-month timeframe
  • Realized $20K net profit from in person, health department approved event (during 2020 COVID restrictions)

OWNER, ART INSTRUCTOR, OPERATIONS MANAGER

ART AND SOUL
Germantown, TN
01.2011 - 01.2017
  • Responsible for day to day operations, budgeting, and promotion of business through social media
  • Led 30-40 scheduled events for birthdays, girl’s nights out, open studio nights, kid’s camps, Girl Scouts, church (on and offsite), and charities monthly
  • Planned and instructed classes for adults with special needs.

CREATIVE DIRECTOR, ACCOUNT EXECUTIVE

MINUTEMAN PRESS / HOOVER PRINTING
Hoover, AL
01.1996 - 01.1999
  • Digitally designed various media including full color brochures, business cards
  • Letterhead, coupons, coloring sheets
  • Served as editor, copywriter and designer for multiple newsletters and large scales businesses (Regions Bank, Tacala Inc., Georgia Pacific)
  • Worked closely with customers to identify their needs and providing solutions
  • Manual setup for printing plates for press and assisted in computer hardware and software install / maintenance.

Education

Studio Art

University of Alabama Birmingham
01.1991 - 01.1998

Communications, Music

Jacksonville State University
01.1987 - 01.1990

Skills

PowerDirector, Video Editing, VideoLeapundefined

Additional Information

  • 2019 Tennessee State Senate Resolution Honor for Volunteerism for Establishing Germantown Helps
  • 2018 Girl Scout Leader Ten Year Pin
  • 2016 Tennessee PTA Lifetime Achievement Award

Timeline

EXECUTIVE DIRECTOR

Non-Profit Organization
01.2020 - 01.2022

OWNER, ART INSTRUCTOR, OPERATIONS MANAGER

ART AND SOUL
01.2011 - 01.2017

CREATIVE and SOCIAL MEDIA DIRECTOR

GARNER GRAPHICS
01.1999 - Current

CREATIVE DIRECTOR, ACCOUNT EXECUTIVE

MINUTEMAN PRESS / HOOVER PRINTING
01.1996 - 01.1999

Studio Art

University of Alabama Birmingham
01.1991 - 01.1998

Communications, Music

Jacksonville State University
01.1987 - 01.1990

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Kristina GarnerMedia Specialist