Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kristina Heston

Brooklyn,New York

Summary

Dynamic and versatile professional with a proven “all-hats” approach, blending expertise in marketing partnerships, events, and brand strategy with high-level Chief of Staff experience. Skilled at driving creative initiatives, building strategic relationships, and streamlining operations to maximize impact. Adept at balancing big-picture vision with hands-on execution, bringing a unique mix of creativity, organization, and leadership to fast-paced, evolving environments. Seeking to leverage cross-functional experience and strategic insight to contribute to innovative projects and brand growth within the creative and cultural landscape.

Overview

12
12
years of professional experience

Work History

Chief of Staff and Head of Partnerships

Little Words Project
01.2024 - Current
  • Served as trusted strategic partner to executive leadership, driving organizational priorities, aligning cross-functional teams, and ensuring seamless execution of high-impact initiatives.
  • Built and scaled strategic partnerships with Fortune 500 companies (such as Disney, Netflix, Ulta Beauty & Target) cultural institutions, and nonprofits, delivering co-branded campaigns and activations that expanded reach and strengthened community engagement.
  • Led end-to-end planning and execution of flagship events, pop-ups, and experiential activations, managing large scale budgets and teams up to 20+ people to deliver memorable brand moments that deepened loyalty and generated measurable growth.
  • Directed creative and brand strategy, from messaging to visual identity, ensuring consistency across campaigns, partnerships, and events while positioning the company as an industry thought leader.
  • Developed integrated marketing and partnership campaigns that combined digital, PR, and experiential touchpoints, resulting growing engagement and enhanced brand visibility.
  • Designed scalable processes and playbooks for partnerships, events, and internal operations, creating efficiencies and repeatable success during periods of rapid growth and organizational change.

Personal and Executive Assistant to CEO and Creative Director (Ronnie Fieg)

KITH
04.2020
  • Served as primary gatekeeper and strategic partner to CEO, managing an ever-changing calendar of business meetings, creative sessions, brand activations, and personal commitments.
  • Planned and executed high-profile events, launches, brand trips and intimate gatherings, managing VIP guest lists, hospitality, and brand-aligned experiences (domestically and internationally)
  • Supported CEO’s personal business ventures and creative projects, contributing to strategy, research, and execution (an ex: Director of NY Knicks role)
  • Attended all meetings, taking notes, initiating follow up, liaising with internal and external contacts and responding to outreach with excellent communication skills
  • Acted as key liaison with executives, partners, VIP clientele, and high-profile individuals, safeguarding confidentiality and brand standards.
  • Oversaw management of multiple residences and vehicles, ensuring seamless operations, maintenance scheduling, vendor relations, and household staffing coordination.
  • Coordinated extensive domestic and international travel, including complex itineraries, private travel, hotel/villa accommodations, and on-the-ground logistics.

Personal & Executive Assistant Creative Directors (Jack McCollough and Lazaro Hernandez)

Proenza Schouler
04.2018 - 04.2020
  • Directed complex calendar, travel, and communications for high-profile executives, ensuring seamless integration of personal and professional priorities.
  • Coordinated seasonal collection prep and fashion week logistics, including sample tracking, fittings, backstage management, and show execution.
  • Assisted in organizing press previews, trunk shows, and client appointments, ensuring brand standards and guest experience were upheld.
  • Acted as liaison with press, stylists, buyers, VIP clients, and industry partners to facilitate smooth communication and relationship management.
  • Anticipated needs and streamlined workflows to maximize the designers’ creative and strategic focus.

Executive Assistant to CEO + Co-Founder, Partnerships and Events Coordinator

Brand Assembly
04.2017 - 04.2018
  • Manage 9+ team members calendars, travel accommodations, and itineraries
  • Travel to secure and maintain all company partnership and vendor relationships for our tradeshows and events
  • Lead the end-to-end partnership development process by negotiating contracts, coordinating rollout strategy, and tracking performance
  • Manage booking and outreach for all events and panel discussions as well coordinate on site talent

Development Freelancer

West Elm
10.2016 - 04.2017
  • Research and identify fabric trends, themes, concepts, etc. from a variety of sources and inspirations

Development, Design, and Special Projects Assistant

Alice and Olivia
07.2015 - 10.2016
  • Assisted styling team during New York Fashion Week and look book shoots
  • Maintained responsibility over all PR samples, celebrity sample requests, and personal samples for Stacey Bendet

Personal + Executive Assistant to Vice President of Design and Creative Head

Kenneth Cole Productions
12.2013 - 07.2015
  • Managed all expense reports for design trips to China and Europe for 3+ corporate bank accounts/credit cards
  • Held daily administrative responsibilities including restocking items, ordering office supplies, and organizing

Education

Bachelor of Science - Fashion Industry Management

Philadelphia University
Philadelphia, Pennsylvania
05.2014

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Philadelphia University Center for Fashion Studies
12.2012

Skills

  • Proficient in Microsoft and Google Suites
  • Proficient in Photoshop and InDesign
  • Influencing skills
  • Collaborative mindset
  • Ethical leadership
  • Event coordination
  • Relationship building
  • Strategic planning
  • Planning and prioritization

Accomplishments

    Played a key role in driving growth initiatives that secured the Little Word Projects placement on the Inc. 5000 list of fastest-growing companies.

Timeline

Chief of Staff and Head of Partnerships

Little Words Project
01.2024 - Current

Personal and Executive Assistant to CEO and Creative Director (Ronnie Fieg)

KITH
04.2020

Personal & Executive Assistant Creative Directors (Jack McCollough and Lazaro Hernandez)

Proenza Schouler
04.2018 - 04.2020

Executive Assistant to CEO + Co-Founder, Partnerships and Events Coordinator

Brand Assembly
04.2017 - 04.2018

Development Freelancer

West Elm
10.2016 - 04.2017

Development, Design, and Special Projects Assistant

Alice and Olivia
07.2015 - 10.2016

Personal + Executive Assistant to Vice President of Design and Creative Head

Kenneth Cole Productions
12.2013 - 07.2015

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Philadelphia University Center for Fashion Studies

Bachelor of Science - Fashion Industry Management

Philadelphia University

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Kristina Heston