Summary
Overview
Work History
Education
Skills
Timeline
Generic

KRISTINA HOFFMAN MÉNDEZ

Guaynabo,USA

Summary

Results-driven business development professional with10+ years of experience in the food and retail industries, specializing in revenue growth, distributor partnerships, and market expansion. Proven ability to drive incremental sales, optimize financial forecasts, and execute high-impact marketing strategies resulting in25% brand growth. Adept at leveraging data analytics for decision-making and cross-functional collaboration to achieve organizational goals.

Overview

6
6
years of professional experience

Work History

Associate Business Development Manager

Conagra Brands
12.2023 - Current
  • Led a15% year-over-year revenue growth by managing10 distributors across Puerto Rico
  • Partnered with the US team in the addition of new SKU's to Puerto Rico's portfolio, generating $500K additional sales for the fiscal year
  • Executed strategic activations for Angie's BOOM Chicka Pop, leading to25% sales growth through competitive pricing, retailer features, and sponsorships
  • Provide leadership and strategic guidance to distributors by leveraging IRI and Circana data for pricing strategies, promotional effectiveness, and inventory optimization
  • Conduct store visits to assess market conditions, ensure compliance with corporate guidelines, and identify opportunities to reduce product stocks and increase customer satisfaction

Planning Manager - LATAM

GAP INC.
02.2021 - 11.2023
  • Delivered $400M in annual budget management and achieved80% revenue growth in2 years
  • Drove profitability growth of Latin America franchisee accounts through accurate monthly forecasting models and development of long-range plans
  • Led region to achieve a +$10.5M increase in Revenue against a budget of $103M for the fiscal year through additional Real Estate and comparable sales growth of +15%
  • Partnered directly with franchisees and Gap Inc teams across marketing, visual merchandising, merchandise planning and account management to drive in season strategy through commercial planning process, leading to +24% comparable growth in key accounts
  • Took on additional responsibilities in Finance including quarterly analysis to create accurate pricing targets, owning monthly financial forecast for Banana Republic franchise partners, presenting out brand and account level P&L

Franchise Planner (EUROPE & LATAM)

GAP INC.
08.2018 - 02.2021
  • Developed10-year Online channel growth plan for Franchise to achieve additional $70MM in Wholesale revenue
  • Responsible for leading financial processes for sales and margin including long range planning, annual budgets, and monthly forecasts for Europe and Latin America franchises across Gap, Banana Republic, and Old Navy brands
  • Trained new franchisees on forecasting their in-season trade, ensuring they are accomplishing their sales targets while maintaining healthy inventory levels to support their financial plans
  • Created new store density tiering matrix which provides selling guidance for a partner's first buy and gives direction on sales and density expectations for new partners
  • Identified risks/opportunities to sales plans and collaborate with cross-functional teams to develop action plans to achieve financial goals

Education

AAS - FASHION MARKETING

PARSONS SCHOOL OF DESIGN
12.2013

BS - BUSINESS STUDIES & ECONOMICS

BENTLEY UNIVERSITY
05.2012

Skills

  • Advanced Excel skills
  • Proficiency in Microstrategy
  • Circana & IRI Data Analysis
  • Financial forecasting
  • Cross-functional collaboration
  • Competitive market analysis

Timeline

Associate Business Development Manager

Conagra Brands
12.2023 - Current

Planning Manager - LATAM

GAP INC.
02.2021 - 11.2023

Franchise Planner (EUROPE & LATAM)

GAP INC.
08.2018 - 02.2021

BS - BUSINESS STUDIES & ECONOMICS

BENTLEY UNIVERSITY

AAS - FASHION MARKETING

PARSONS SCHOOL OF DESIGN

Similar Profiles

CREATE PROFILE
KRISTINA HOFFMAN MÉNDEZ