Kristina Kirschner

• Develops strategy and outreach across multiple traditional and non-traditional media platforms, increasing earned share of voice by 200%.
• Leads video team and developed project management practices to produce content across multiple platforms, resulting in savings to organization of more than $1M annually.
• Supports overall communication plan to promote brand and drive patient engagement and retention.
• Spokesperson/moderator for internal and public events.
• Develops and executes media training for executives, leaders, and front line employees.
• Outreach with community partners and vendors.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations planning.
• Authored press releases and communications materials to share vital information and promote intended message.
• Tracked media coverage for company and specific campaigns.
• Developed and deepened relationships with local, national, international media.
• Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.

• Newsroom leader and contributor to top rated morning news show in Indiana
• Selected to cover major station and news events such as Olympic Games, NBA Playoffs, 911, natural disasters and elections.
• Drafted accurate, engaging and fact-checked stories.
• Shaped narrative on key issues through effective storytelling..
• Cultivated relationships with and garnered respect from sources and key figures in local area to reliably produce top-rated news coverage.
• Increased viewer engagement by delivering compelling and timely news stories, tailored to target audience.
• Expanded station''s online presence by creating engaging multimedia content for social media platforms and website.

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