Summary
Overview
Work History
Education
Skills
Timeline
Generic

KRISTINA KOSTENKO

Hallandale beach,Florida

Summary

Experienced and highly motivated professional with a proven track record in project management and team leadership. Skilled in developing and implementing strategies to drive business growth and improve operational efficiency. Strong ability to analyze complex data and make informed decisions to achieve organizational objectives. Excellent communication and interpersonal skills. Demonstrated ability to build and maintain relationships with stakeholders at all levels. Results-oriented individual who thrives in fast-paced environments and is committed to delivering high-quality work.

Overview

19
19
years of professional experience

Work History

Product Marketing Manager/ Marketing Director

Cybrotech
06.2023 - 06.2024
  • Extensive work has been carried out to analyze the vaping niche
  • Market research and competitive analysis were conducted to identify the USP of the product, as a result of which a unique product was created that has no competitors
  • Studying documentation related to laws and regulation of sales in this niche
  • Target audience research: Conducting surveys and focus groups to understand customer needs, product development and marketing strategies
  • Budget planning
  • Brand book development: Creating a unique style
  • Website development
  • Social media strategy: developed and implemented a strategy aimed at brand awareness and collaborations with influencers
  • Participation in specialized exhibitions of international scale.
  • Successfully generated over 200 industry write-ups and contributed articles to position product and brand as market leader.
  • Generated 10% attendance rate for national executive seminar series for lead generation program.

Product Marketing DIRECTOR

Twin boots orthopedic kid shoes
10.2015 - 09.2022
  • Working for a startup specializing in children's orthopedic footwear, contributed significantly to the company's growth and market presence through the following key achievements: Product development
  • Conducted market research and competitive analysis
  • Budgeting
  • Target audience research
  • Development of marketing strategies, motivational loyalty programs for employees and clients
  • Launching website together with CRM system
  • SEO
  • Creation of brand book
  • Social Media Strategy: Focuses on brand awareness and influencer collaborations
  • Participation in specialized exhibitions of international scale
  • These achievements have established the startup as trusted and innovative brand in the orthopedic footwear market, resulting in growth and increased customer satisfaction.

Director of Marketing

Distributor of power tools and garden equipment
01.2010 - 01.2015
  • As Director of Marketing for leading B2B distributor of power tools, welding equipment and garden equipment, Played key role in developing marketing strategies and initiatives that significantly increased market presence of respected brands like Makita, DeWalt, and Elitech private label
  • Expanding partnerships with brands and portfolio brands by creating uniqueness
  • Effective multi-channel marketing: Implementation of integrated marketing campaigns, exhibitions, and direct marketing channels
  • Implementation of customer loyalty programs and exclusive B2B promotions
  • A complete guide to creating video and photo content
  • Cooperation with social networks and influencers
  • Managing a budget of $20 million per year.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Organized and executed robust, creative experiential marketing events.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Conducted market research to identify customer needs and preferences.
  • Built strong relationships with industry professionals and influencers.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Conducted market analysis and research to identify trends and opportunities.
  • Managed marketing budget for maximium ROI.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Directed marketing managers and performed performance evaluations.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Conducted market research to identify new opportunities and target markets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Improved website visibility through development and implementation of SEO strategies.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Wrote and distributed press releases to increase brand visibility.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Devised content strategy to effectively engage target audiences.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Director of Marketing

Grocery supermarket chain GRAND
04.2005 - 09.2010
  • Led a team to implement innovative strategies that significantly increased brand awareness and customer acquisition
  • Brand Revitalization: Initiated a rebranding that modernized the company's image, resulting in a 25% increase in brand awareness and a 15% increase in new customers
  • Community Outreach: Conducted marketing campaigns, developed partnerships with local farmers, and sponsored community events
  • Data-Driven Approach: Implemented advanced analytics and customer segmentation techniques to personalize marketing efforts
  • Multi-channel marketing campaigns combining traditional media, social media, promotions, and in-store loyalty programs.
  • Managed annual marketing budget .
  • Devised content strategy to effectively engage target audiences.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Improved website visibility through development and implementation of SEO strategies.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Directed marketing managers and performed performance evaluations.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created content and promotional materials to drive engagement and conversions.
  • Conducted market research to identify customer needs and preferences.
  • Built strong relationships with industry professionals and influencers.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Managed marketing budget for ROI.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Generated 21% attendance rate for national executive seminar series for lead generation program.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Organized and executed robust, creative experiential marketing events.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Generated 19% attendance rate for national executive seminar series for lead generation program.

Education

Master's degree MBA in Strategic Marketing -

State Humanitarian University
Moscow Russia
06.2012

Master's Degree in Lawyer -

Russian State Social University
Moscow Russia
06.2010

Skills

  • Management Skills
  • Time Management
  • Negotiation
  • Critical Thinking
  • Communication Skills
  • Leadership
  • -Demonstrated success in developing and implementing integrated marketing strategies
  • Strong knowledge and experience in the development and implementation of marketing campaigns and strategies
  • Experience working across departments including with brand, design, or creative teams
  • Ability to think both analytically and strategically Understanding of key marketing analytics including conversion rates and optimization
  • Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization

Timeline

Product Marketing Manager/ Marketing Director

Cybrotech
06.2023 - 06.2024

Product Marketing DIRECTOR

Twin boots orthopedic kid shoes
10.2015 - 09.2022

Director of Marketing

Distributor of power tools and garden equipment
01.2010 - 01.2015

Director of Marketing

Grocery supermarket chain GRAND
04.2005 - 09.2010

Master's degree MBA in Strategic Marketing -

State Humanitarian University

Master's Degree in Lawyer -

Russian State Social University

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KRISTINA KOSTENKO