Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Kristina McMillan

Maple Grove,MN

Summary

Motivational construction and engineering industry thought leader with over twenty years of experience in team leading, marketing strategy, workforce development, and operations know-how. Professional goal is to find a long term home where all skills can be utilized in an inclusive, forward thinking company culture.

Overview

8
8
years of professional experience

Work History

Global Director, Growth & Engagement

Hatch
10.2022 - Current
  • Enhanced global operations by streamlining communication channels and implementing efficient collaboration tools.
  • Developed comprehensive business strategies for international expansion, resulting in significant growth in market share.
  • Managed cross-functional teams to achieve project milestones within budget and on time.
  • Established strategic partnerships with key industry players, fostering collaboration and mutual benefits.
  • Implemented cost-saving measures across departments, improving overall financial performance of the organization.
  • Developed innovative marketing campaigns for global audiences, increasing brand awareness and customer acquisition rates.
  • Cultivated strong relationships with stakeholders at all levels of the organization to facilitate smooth execution of projects.
  • Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
  • Identified trends and assessed opportunities to improve processes and execution.

Founder & Board Member

Crew Collaborative
06.2020 - Current
  • Established a successful nonprofit by identifying market needs and developing innovative solutions.
  • Attracted top talent for the board of director, fostering a collaborative and high-performance work environment.
  • Led the strategic planning process to define nonprofit goals and ensure alignment across all departments.
  • Secured funding for nonprofit growth through investor relations and networking activities.
  • Built a positive organizational culture that fostered creativity, innovation, and employee engagement.

Director of Marketing

Greiner Construction
03.2022 - 09.2022
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.

Fractional CEO

Steel Toe Consulting
06.2016 - 02.2022
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Developed a high-performance executive team for improved productivity and efficiency.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Fostered strong relationships with industry partners to expand business opportunities.

Partnership Director

BuildWitt Media Group
12.2019 - 06.2020
  • Strengthened partnerships by identifying and establishing key relationships with industry leaders.
  • Developed strategic initiatives for long-term growth, collaborating with cross-functional teams to achieve objectives.
  • Led partnership negotiations, resulting in mutually beneficial agreements and increased revenue stream.
  • Enhanced the company''s market presence by executing targeted marketing plans focused on partner integration.

Education

Bachelor of Arts - Journalism & Marketing

Iowa State University
Ames, IA
06.2004

Skills

  • Strategic Planning
  • Campaign Development
  • Revenue Generation
  • Business Development
  • Corporate Communications
  • Change Implementation
  • Customer Retention
  • Marketing

Accomplishments

  • Top fundraiser for St. Jude's Children's Research Hospital.
  • Empowering Women Nominee

Affiliations

  • National Association of Women in Construction
  • Association of Women Contractors

Timeline

Global Director, Growth & Engagement

Hatch
10.2022 - Current

Director of Marketing

Greiner Construction
03.2022 - 09.2022

Founder & Board Member

Crew Collaborative
06.2020 - Current

Partnership Director

BuildWitt Media Group
12.2019 - 06.2020

Fractional CEO

Steel Toe Consulting
06.2016 - 02.2022

Bachelor of Arts - Journalism & Marketing

Iowa State University
Kristina McMillan