Kristina Pelaccio
New York,NY
Summary
Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
10
10
years of professional experience
Work History
ACCOUNT EXECUTIVE
iHEART MEDIA
08.2023 - 04.2024
- Identify and develop new business opportunities while maintaining a pipeline of sales prospects in Salesforce
- Foster and nurture relationships with the existing client base
- Identify new opportunities and develop persuasive proposals to meet each client/agency evolving needs
- Collaborate with internal partners to drive revenue and meet/exceed established sales targets
- Create effective marketing campaigns in line with the iHeartMedia brand and resources
- Deliver compelling sales presentations with confidence
- Maintain productive client communication to ensure client satisfaction
- Monitor competition to continually prospect new account leads
- Negotiate rates and ensures prompt payments
- Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
ASSOCIATE ACCOUNT EXECUTIVE
THE WALT DISNEY COMPANY
10.2019 - 05.2023
- Identify new prospects based on spending data, major brand categories, sponsorships on competing networks and researching the trade publications
- Administrate make good packages for program/series ratings shortfalls and all technical make goods for ESPN, ABC, ESPN 2, ESPN Deportes, HULU and Nat Geo Mundo on linear, digital and social
- Track spending on competitive service/programming
- Service and maintain accounts with 14 agencies (OMD, PHD, Hearts & Science, Mediacom, Mindshare, Wavemaker, Midas Exchange, Carat, Canvas, Horizon, McCann, Dentsu, Wieden + Kennedy, and Initiative) as well as being part of the Multicultural & Inclusion Team at TWDC
- Perform marketplace analysis by assessing client spending, economic forecasts and competitive pricing
- Develops proposals and monitors client performance (post-buys) as needed by AE and Sales Management
- Follow through on agency/client assignments as directed by Account Executives.
SALES PLANNER
THE WALT DISNEY COMPANY
03.2019 - 10.2019
- Managed a diverse portfolio of clients by communicating to them programming information and network strategy
- Build deal proposals for yearly and quarterly deals, including analysis of pricing strategy, programming, and show ratings on FX, FXX, National Geographic, National Geographic Wild, National Geographic Mundo and FXM
- Worked closely with various product categories including Spirits/Beverages, Pharmaceuticals, Autos, Packaged Goods, Telecommunications, Financials, and Movie Studios
- Execute traditional television media buys, as well as extensions to our digital platforms
- Actively involved in integration of advertisers' products and added value sponsorships
- Supervised Sales Assistants to ensure that all client requests are accomplished in a timely manner
- Maintain a large workload of 8 agencies (Active Media, Havas Media, Hill Holiday, Initiative, Luxe, Mullen Advertising, Horizon Media, and ITN Networks) as well as handle all of the international deals (about 55 advertisers).
SALES PLANNER
FOX NETWORKS GROUP
07.2017 - 03.2019
- Managed a diverse portfolio of clients by communicating to them programming information and network strategy
- Build deal proposals for yearly and quarterly deals, including analysis of pricing strategy, programming, and show ratings on FOX Sports, FOX Prime, FS1, FS2, Fox Deportes, FX, FXX, National Geographic, National Geographic Wild, and FXM
- Worked closely with various product categories including Spirits/Beverages, Pharmaceuticals, Autos, Packaged Goods, Telecommunications, Financials, and Movie Studios
- Execute traditional television media buys, as well as extensions to our non-linear platforms
- Actively involved in integration of advertisers' products and added value sponsorships
- Supervised Sales Assistants to ensure that all client requests are accomplished in a timely manner.
ACCOUNT MANAGER
FOX NETWORKS GROUP
03.2015 - 07.2017
- Maintain and build plans on cable and prime networks (FOX Sports Broadcasting, FS1, FS2)
- Worked closely with clients to guarantee all client requests were met
- Worked with pricing and planning team to monitor and steward deals to ensure delivery and maximize inventory across all nets
- Create strong, positive relationships with clients
- Managed stewardship for clients across 6 Agencies.
PROJECT COORDINATOR
PURCHASING ASSOCIATES
05.2014 - 03.2015
- Procurement of FF&E and OS&E for luxury Hotels
- Assistant to the CEO and President of the Company
- Coordinate Calendars, travel, schedules, and meetings
- Edit Proposals, Prepare purchase orders and check requests.
Education
BACHELOR'S DEGREE OF ENGLISH LITERATURE -
THE STATE UNIVERSITY AT ONEONTA
05.2014
ADVANCED REGENTS DIPLOMA -
HENDRICK HUDSON HIGH SCHOOL
06.2010
Skills
- Media math
- Time management
- Multi-tasking
- Project planning
- Verbal and written communication
- Prioritizing
- Scheduling
- Delegation and leadership
- Proficient in MS Word, Excel, PowerPoint, Sales Force/SalesHub, Quickbooks, PACE, Advisor/Op1
Activities
- BeFit Club Personal Trainer, 2013-2014
- Sports Writer for The State Times (Oneonta State News Paper), 2013-2014
- Oneonta State Volleyball Team, 2010-2014
- Captain of Volleyball Team 2012-2014
- Leadership Academy Workshop 2012-2014
Timeline
ACCOUNT EXECUTIVE
iHEART MEDIA
08.2023 - 04.2024
ASSOCIATE ACCOUNT EXECUTIVE
THE WALT DISNEY COMPANY
10.2019 - 05.2023
SALES PLANNER
THE WALT DISNEY COMPANY
03.2019 - 10.2019
SALES PLANNER
FOX NETWORKS GROUP
07.2017 - 03.2019
ACCOUNT MANAGER
FOX NETWORKS GROUP
03.2015 - 07.2017
PROJECT COORDINATOR
PURCHASING ASSOCIATES
05.2014 - 03.2015
BACHELOR'S DEGREE OF ENGLISH LITERATURE -
THE STATE UNIVERSITY AT ONEONTA
ADVANCED REGENTS DIPLOMA -
HENDRICK HUDSON HIGH SCHOOL
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