Kristina Phillippe

• Elevated company reputation through consistent delivery of high-quality creative content.

• Monitored industry trends to keep creative materials fresh and engaging.
• Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
• Negotiated with vendors and contractors to secure cost-effective services without sacrificing quality, thereby optimizing project budgets.
• Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
• Grew customer base from single client to 20+ including Fortune 500 medical device companies.

• Implemented new strategies to improve click-through rates and conversion.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Created social media content with innovative brand messaging to support new product launches.
• Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
• Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Created a social media plan annually and increased customer base by 50%

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Streamlined communication processes, leading to improved collaboration between departments.
• Collaborated with cross-functional teams to develop creative solutions for complex print projects.
• Managed high-volume printing projects, ensuring timely delivery and consistent quality.
• Enhanced print production efficiency by implementing streamlined processes and project management strategies.
• Managed $1.5M budget and two direct reports; hired contract talent for specific projects.

• Managed cross-functional teams to successfully execute product launches and promotional events.
• Onboarded new team members and coached personnel in marketing tasks.
• Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
• Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
• Oversaw creation and production of collateral supporting up to 10 product launches annually, consistently achieving on-time and on-budget delivery.

• Coordinated with external vendors on large-scale projects, ensuring seamless execution from conception to completion.
• Enhanced brand recognition by developing and implementing innovative graphic design strategies.
• Managed project timelines and budgets, ensuring timely delivery without compromising quality.
• Balanced multiple concurrent projects while maintaining exceptional quality and meeting tight deadlines.
• Mentored junior designers, fostering skill development and professional growth.
• Led a team of 2 in-house graphic designers, freelance designers, and numerous vendors in the successful execution of high-profile projects for key clients.