Kristina Pineda
Oakland,CA
Summary
Recognized as a 5-time President's Club winner, demonstrating a strong ability to cultivate client relationships and drive revenue growth. Multilingual professional adept at navigating complex sales environments, excelling in strategic planning, customer relationship management, and team leadership to surpass sales targets. Known for exceptional communication, negotiation, and problem-solving skills that contribute to sustained business success.
Overview
10
10
years of professional experience
Work History
Business Development Director
Leukemia & Lymphoma Society
Oakland, CA
11.2024 - Current
- Work in partnership with the Education, Services, and Health Research department to effectively communicate the LLS overall mission, programs, resources, and priorities.
- Responsible for organizing mission-centered, local donor cultivation events, and prospecting high-impact donors for national stewardship activities.
- Responsible for business development, fundraising, revenue, and P&L for the market area.
- Responsible for generating and managing a corporate portfolio of 80 to 100 new and expandable prospects.
- Prospect with new corporate business partners within the designated market area.
- Accountable for the creation and oversight of the business development revenue, expense budget, timeline, and sponsorship plan.
- Collaborate with national shared services in the Corporate Development department and Territory Business Development Directors to identify and secure national partnerships.
- Partner with high-impact volunteers to leverage corporate relationships and develop plans for engaging new corporate partners.
- Network for and develop relationships with strategic business professionals and volunteers.
- Direct fundraising activities with prospects by engaging national and local peer to peer fundraising events and mission fundraising.
- Collaborate with the Campaign Development Team to develop new business.
- Develop and write grant proposals for foundations, corporations and public agencies within the designated market area.
- Maintain a working knowledge of the LLS mission and programs to promote organizational initiatives.
Sr. Oncology Account Manager
Gilead Sciences
Austin, TX
03.2022 - 02.2024
- President's Club award winner (2022, 2023) for outstanding sales performance.
- Led Business Intelligence & Analytics for Texas Region, achieving data-driven insights and strategies to exceed sales goals.
- Recognized with the Values at Work Award from Oncology Marketing (2023) for leadership and cross-functional team collaboration.
- Spearheaded the Oncology Leadership Program (OLP) for the Texas Region (2023).
- Drove access and growth in tough, difficult access, buy-and-bill accounts, including Baylor Scott & White, JPS, and Texas Oncology, by leveraging key relationships with healthcare professionals, stakeholders, cross-functional teammates, and digital marketing tools.
Sr. Therapeutic Specialist - HCV
Gilead Sciences
San Jose, CA
07.2018 - 03.2022
- President's Club - top 10% (2021)
- Director's Cup - top 20% (2020)
- Consistently exceeded territory sales targets, achieving an 80% market share vs a 68% national average (2021).
- Leadership roles included Co-Lead of Women at Gilead Northern CA Chapter and Data Analytics Lead for Northern CA (2021).
- Developed and implemented a patient-centric marketing video as part of a DTC marketing rotation, expanding its impact globally.
Sr. Enterprise Account Manager
PROS
01.2017 - 01.2018
- Moved (6) enterprise deals in pipeline stage I to stage III in less than one year.
- Generated new leads from complex enterprise companies through networking, cold calling, conferences, and social media.
- Articulated value proposition of PROS pricing solution to prospective customers at the Director, VP, and C-Suite levels.
- Conducted software demos, identified needs, redirected concerns, and overcame objections to upsell and close sales.
- Collaborated with cross-functional teams including R&D, Product Marketing, and Solutions Architects on positioning products, product development requirements, and designing demos.
Sr. Account Executive
Jhana
06.2015 - 12.2016
- President's Club - top 10% (2016)
- Moved (5) mid-market stage I deals to stage IV and closed in less than one year.
- Successfully added (5) new industry verticals to the company's portfolio, including the first enterprise manufacturing company, (Navistar,) mortgage lender (Nova Home Loans,) academic institution (Kirkland Community College,) food manufacturer (Sabra,) and a $24B asset management company (Brookfield Asset Management).
- Obtained pricing deals, negotiated multi-year contracts, and solidified beneficial agreements.
- Strategized with Marketing, Customer Success, and Business Development on how to generate qualified Director and VP leads in tough access mid-market and enterprise accounts.
- Acquired by Franklin Covey in April 2016.
Education
Post-baccalaureate Health Professions Program -
University of California Berkeley Extension
Berkeley, CA01.2016
International Relations - International Relations, Emphasis on Economics
University of California, Davis
Davis, CA01.2001
Skills
- Market analysis
- Team collaboration
- Sales forecasts
- Prospect targeting
- Customer engagement
- Performance goals
- Relationship management
- Industry trends tracking
Hobbies and Interests
- Boxing Coach, Mayweather Boxing, 01/2024, current
- Leukemia & Lymphoma Society Visionary of the Year, 03/2021
- Assistant Boxing Coach, HitFitSF, 01/2019, 12/2021
Awards
- President's Club, Gilead Sciences, 03/2023
- President's Club, Gilead Sciences, 03/2022
- President's Club, Gilead Sciences, 03/2021
- Director's Cup, Gilead Sciences, 03/2020
- Values at Work Award, Gilead Sciences, 03/2023
- Values at Work Award, Gilead Sciences, 03/2022
- Values at Work Award, Gilead Sciences, 03/2019
- Key Contributor Award, Gilead Sciences, 03/2020
- President's Club, Jhana, 03/2016
Languages
- English
- Conversational Spanish
- Conversational Tagalog
References
References available upon request.
Timeline
Business Development Director
Leukemia & Lymphoma Society
11.2024 - Current
Sr. Oncology Account Manager
Gilead Sciences
03.2022 - 02.2024
Sr. Therapeutic Specialist - HCV
Gilead Sciences
07.2018 - 03.2022
Sr. Enterprise Account Manager
PROS
01.2017 - 01.2018
Sr. Account Executive
Jhana
06.2015 - 12.2016
Post-baccalaureate Health Professions Program -
University of California Berkeley Extension
International Relations - International Relations, Emphasis on Economics
University of California, Davis
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