KRISTINA POPOVIĆ
Tivat
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Home Glow & Bliss Interiors
05.2023 - Current
- Planning, developing, and directing multiple avenues of marketing strategies to drive sales
- Overseeing social media accounts and websites to engage existing customers and establish positive public relations
- Implementing search engine optimization (SEO) in online media
- Researching trends and new marketing opportunities, and brainstorming ideas
- Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
- Communicating and negotiating with ad agencies, employees, staff, editors, and writers
- Addressing problems and troubleshooting campaigns
- Analyzing customer feedback and campaign performance
PR & Social Media Marketing Specialist
Upwork
01.2018 - Current
- Company Overview: Freelance
- Running PR and marketing campaigns for international companies
- Assisting in designing marketing materials
- Consulting companies on pre-opening activities
- Daily running of social media profiles
- Coming up with new ways to promote products or services
- Increasing the number of leads and sales through SMM by increasing engagement and conversion rate
- Freelance
Front Office & Sales Manager
Hotel Soa
06.2021 - 10.2021
- Create and execute innovative front office strategies that will drive the hotel to exceed guest satisfaction and revenues
- Work collaboratively with all members of the front office team in departmental planning, development, and execution
- Ensure front office staff and management is properly trained to standards and able to carry out the operations of each department
- Work closely with department managers and supervisors to develop them both personally and professionally
- Ensure that all complaints regarding service and/or accommodations are investigated and resolved
- Monitor budgets and payroll records, and review financial transactions to ensure that expenditures are authorized and budgeted
- Reviewing reports from the night audit concerning occupancy, vacancy, call accounting system and other related areas
- Responding to emergency situations and handle guest's questions and guest's complaints
- Provided 24/7 support to the team in resolving the issue
Guest Relation Manager/ Marketing Assistant
Huma Kotor Bay and Villa's 5
04.2019 - 10.2020
- Register guests upon their arrival, take payments from guests and close their bills on departure, assist guests throughout their stay with any requirements
- Sell rooms to walk-in guests
- Escorting guests to their rooms on arrival and explaining all the features and facilities
- Work towards maximizing room revenue by up-selling to a higher rate category and selling the highest possible rates for walk-in guests, assist other departments with foreign languages
- Check for users impressions and post appropriate comments
- Designing and implementing social media marketing strategy
- Creating and publishing engaging social media content on a daily basis (copy, sales copy, photo, news, etc.)
Front Desk Agent/ Front Desk Supervisor
Allure Palazzi Kotor Bay 5* (Pre-opening)
06.2018 - 11.2018
- Check in and out, resolve concerns, deal with complaints or problems, answer calls, help guests with special requests, take reservations, preparing bills and taking payments, daily cash up, making daily reports
- Give guests directions to famous landmarks, maintain the in lobby market (watches, bijouterie, etc.), promote hotel's SPA services and products
- Deal with all issues, complaints or problems in absence of Front Office Manager
- Assist FOM in daily running of front office operations
Education
Bachelor's - Montenegrin Language and Literature
University of Montenegro
01.2019
Skills
- Digital marketing
- Public relations
- Sales-minded
- Pre-opening Strategist
- Mentoring
- Innovative SMM
- Team Leader
- Conversation Rate Optimization
- Perfectionist
Websites
Languages
English
Russian
Personal Information
Title: PR & Marketing Manager
Timeline
Marketing Manager
Home Glow & Bliss Interiors
05.2023 - Current
Front Office & Sales Manager
Hotel Soa
06.2021 - 10.2021
Guest Relation Manager/ Marketing Assistant
Huma Kotor Bay and Villa's 5
04.2019 - 10.2020
Front Desk Agent/ Front Desk Supervisor
Allure Palazzi Kotor Bay 5* (Pre-opening)
06.2018 - 11.2018
PR & Social Media Marketing Specialist
Upwork
01.2018 - Current
Bachelor's - Montenegrin Language and Literature
University of Montenegro
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