Kristina Rinaldi
Smithtown,NY
Summary
A dynamic IT professional with a successful track record in developing diverse projects in the retail, health/wellness, financial, and insurance industries. A seasoned leader and strategic visionary, recognized for exceptional technical, interpersonal, and problem-solving skills. Excels in motivating, leading, and efficiently managing teams while handling multiple tasks across various business units. A resourceful, collaborative, and a creative problem solver, with a strong aspiration to continue in a senior leadership position.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Salesforce Senior Development Manager
Moku Collective/DEG/Merkle
05.2019 - Current
- Contributed to the success of delivering multiple large-scale SFCC SFRA website deployments and maintenance involving extensive collaboration with 3rd party systems, OMS's, ERPs, PIMs and Payment Systems.
- Collaborate with Resource Management, Delivery and Sales to actively improve staffing levels by leveraging utilization and capacity.
- Recruited and onboarded a team of 9 exceptional onshore/offshore SFCC Technical Architects.
- Maximize my team's potential through education, goal-setting, and recognizing their achievements.
- Provide technical guidance, enforce scrum practices, RACI roles, testing protocols, quality design, development, and delivery standards to empower our teams to successfully complete projects on time and within budget.
- Promote team involvement by nurturing a collaborative approach that includes sharing information and implementing processes rooted in well-defined priorities.
- Inspire and lead both myself and my team to stay current with the most recent SF certifications.
- Promote utilization of bench time for accelerator work, training, and enhancing processes.
- Take a proactive approach in monitoring all my team's clients and step in to resolve any issues before they require escalation.
- Lead Technical Architect for multiple SFRA SFCC deployments:
- Collaborated with clients to analyze business needs, identify areas of innovation to drive business growth and follow through to define project specifications, scope, and timeline.
- Led the technical design and TSD documentation to ensure best practices for a quality website deliverable.
- Guided clients through the SFRA process to ensure a smooth launch.
- Led all architectural solutions for software design, site enhancements and vendor integrations.
Senior Director of Ecommerce and Web Development
Vitamin World USA
01.2015 - 05.2019
- Craft business cases, lead all architectural solutions and guide the execution of digital initiatives for Vitaminworld.com, focusing on enhancing customer experiences, introducing new features, and driving revenue growth by increasing visitors and improving conversion rates while ensuring a positive ROI.
- 37% site speed increase providing 4% lift in conversion.
- Launched subscription program with potential reoccurring revenue of $50K within first 2 months.
- Managed creation of Amazon storefront as an additional platform for revenue
- Manage website maintenance, quality control, content, and deployments while executing the internal development strategy across all devices.
- Responsible for leadership of the development, QA and business teams across multiple projects and priorities.
- Provide support and troubleshooting for all related systems and technologies.
- Work with cross functional teams to achieve business goals.
- Managed Commerce Cloud development cycle, including requirement refinement, technology solutions, task assignment, and collaboration with marketing and QA to launch innovative web experiences.
- Collaborate and manage relationships with agency partners to optimize Paid Search, SEO, and affiliate initiatives for revenue and traffic growth through strategic influencer partnerships.
- Participate in the execution of content marketing for our social strategy.
- Optimize the email strategy to boost new customer acquisition, engagement, and retention, resulting in over $1M.
- Collaborate with diverse departments and functions (marketing, merchandising, operations, finance, legal, IT, customer service) to ensure the achievement of deliverables and meet milestones.
- Monitor and analyze post-launch results and business KPIs (traffic, conversion rate, AOV, channel performance) to identify potential optimizations across all Ecommerce digital channels.
- Manage Ecommerce, budget, PNL and provide order/unit forecasting to supply chain.
Senior Software Engineer
Thomson Reuters
10.2009 - 12.2014
- Manage full development lifecycle to support DataScope Equities Java service which collects and delivers global validated end of day pricing, corporate actions, and cross-reference information across a wide range of exchanges to feed subscribers master databases.
Senior Application Developer
AutoOne Insurance
01.2004 - 10.2009
- Built a broker point of sale web application for the New York Private Passenger Auto market in 4 months to integrate with a legacy system, allowing the business to capitalize on a market of 70 million annually. The portal provided a more extensible solution to meet the growing business demands and consolidated platforms eliminating 3rd party vendors.
- Designed and developed web services for the POS system to handle all Underwriting report processing. Added functionality to automatically interpret reports and implement business logic allowing our legacy system and portal to gain the features of a centralized service. Automation increased performance providing a 56% reduction in the average processing time, increased customer satisfaction and reduced in house policy up-rates ensuring fewer cancellations.
- Served as a liaison, collaborating with IT, underwriting and marketing to automate manual underwriting for Claims Loss Underwriting Exchange, Motor Vehicle and Current Carrier reports by defining business rules.
- Designed and implemented the automation of these processes resulting in the elimination of 92% of a manual underwriting process to pursue undisclosed operators.
Programmer Analyst
Reuters
09.2000 - 01.2004
- Involved in the entire SDLC of web solutions for Reuter's multi-lingual family of websites with 90 million page views, approximately 5 million page views per day and 5 million unique users per month. Utilizing Java, JavaBeans, JSP, XML and HTML for implementation.
- Integrated an XML API from FeedRoom.com to create a threaded interface for Reuters Raw Video. Code was completed early and allowed the business to deploy the feed a day before the invasion into Afghanistan.
- Built a user registration application that allowed for targeted marketing and facilitated e-mail campaigns using a SQL Server/XML interface.
- Built www.reuters.co.uk funds application using a SQL Server/result set interface. This was the first fund screener launched in the UK.
- Developed news caching code that doubled site scalability through a near real time caching strategy resulting in increased site scalability and stability post 9/11.
- Developed content management system for Reuters Editorial Department to provide dynamic content for our homepages based on daily events using Java servlets, JSP and FTP scripts.
Education
Bachelor of Science - Computer Science/Mathematics
Ithaca College
Ithaca, NY05.1997
Skills
Salesforce Commerce Cloud, Salesforce Core Platform, JavaScript, Java, XML, HTML, CSS, JSON, Postman, SFTP, Servlets, PL/SQL, SQL, JUnit, JavaBeans, JSP, JHTML, Perl, UNIX shell script, C/C, VB, Unix, Linux, Windows
Accomplishments
Salesforce Marketing Cloud, Salesforce Loyalty, SubscribePro, Ordergroove, PayPal, Cybersource, ApplePay, Avalara, Chase Paymentech, Certona, BazaarVoice, Yotpo, Stripe …
Additional Information
JIRA, Git, Bitbucket, HTTP, Xceptance, Pingdom, Web Services: SOAP, REST, TeamCity, VSS, Oracle, Spring Framework, SVN, Rational ClearCase & ClearQuest, Apache Ant, Apache Axis, Iplanet, TeamSite, SQL Server, Sybase, Microsoft Office, Multi-Threading, Apache Tomcat, Application Servers, JDBC, JNDI, NSAPI, CGI.
Certification
- Salesforce Certified B2C Developer
- Commerce Cloud Einstein Accredited Professional
- Salesforce Certified Associate
INTERESTS
USA Nationally Rated Women's Gymnastics Official
Timeline
Salesforce Senior Development Manager
Moku Collective/DEG/Merkle
05.2019 - Current
Senior Director of Ecommerce and Web Development
Vitamin World USA
01.2015 - 05.2019
Senior Software Engineer
Thomson Reuters
10.2009 - 12.2014
Senior Application Developer
AutoOne Insurance
01.2004 - 10.2009
Programmer Analyst
Reuters
09.2000 - 01.2004
Bachelor of Science - Computer Science/Mathematics
Ithaca College
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