Kristina Simpson

Treasury Sales professional with over twenty years of comprehensive growth and experience in the commercial banking industry with proven success in managing multi-million-dollar accounts. Current focus on portfolio clients and prospects in general industries with revenues from $5-20MM. Responsible for coordinating and directing treasury management sales activities to include development of new treasury management business, expansion of existing business relationships and servicing clients. Work with client team to determine client needs and develops potential solutions to meet those needs. Demonstrated ability to collaborate with internal and external stakeholders to develop custom solutions for client’s day to day cash management. Experienced liaison and central focal point for resolving client and operational issues during all phases of the implementation project’s life cycle.

Managed 10 Relationship Banking Officers and Treasury Management Officers. Set objectives and goals for team and oversee operations management. Establish relationships with current and perspective clients. Provided full cycle follow-up and detailed delivery of information. Direct daily operations, which includes implementing policies and procedures, quality control, new product implementation, product support and financial overview. Disseminate information to Executive management on current cash management products, trends, competitive analysis. Manage relationships with new and existing vendors, working with them on product enhancements and decisions. Partner with Marketing and Sales team developing market-penetration strategy. Collaborate with Commercial Lending team leaders to ensure seamless marketing efforts. Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.

Treasury Sales Officer focused on portfolio clients and prospects in general industries with revenues from $5-20MM. Serve as advisor on cash management solutions, to develop, manage and retain profitable client relationships. Identify business customer needs and lead prospecting efforts for new treasury management clients, driving portfolio growth across multiple lines of business. Create sales and marketing strategies to attain market penetration, cross-sell, revenue and client acquisition goals. Collaborate with corporate relationship managers and treasury sales team to maintain optimal client communication and provide seamless services. Represent organization at industry conferences, events and market functions.

Established marketing strategy to increase depository balances and non-interest income for 11 branches, direct attainment of $9 million in treasury management sales and fee income of $1.7 million annually. Identified and recommended new products and services; conducted due diligence, facilitated implementation and provided product support in conjunction with technology team. Mentored treasury management team through identification of new business opportunities, expansion of existing relationships and cross-selling of products and services; provide compliance standards training. Collaborated with senior management to develop strategic initiatives and long term goals.

Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.

Forecasted, strategized and coordinated cash management and card services activities while coaching treasury management team. Developed strategic marketing for product launches, including payroll, rewards and stored value cards. Drove business development, from initial contact, qualification and contract negotiation through closing and account management. Controlled disbursement, lockbox and other treasury management products and services. Oversaw product development and implementation; launched debit card program from existing ATM card base. Directed ATM, debit, credit and merchant card processing. Initiated and maintained vendor contracts. Functioned as member of long-range cash management committee.