Kristina Taveras
Brooklyn,NY
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Content & Social Strategist
Republica Havas
Miami, FL
11.2024 - Current
- Lead the development and implementation of high-level social media strategies, aligning cross-functional teams to execute integrated campaigns that drive measurable results, and meet business objectives for key clients.
- Collaborate closely with creative, media, PR, and brand strategy teams on new business pitches, providing social media insights, and data-driven strategies to secure new clients and expand business opportunities.
- Offer strategic counsel to senior leadership and clients, advising on emerging trends, optimizing social media tactics, and refining content strategies to maximize ROI, and drive long-term brand growth.
- Oversee and mentor a team of content specialists, ensuring efficient workflow, fostering innovation, and maintaining high-quality output, while continuously improving team performance through training and feedback.
- Lead strategic initiatives for business development, utilizing social media listening, market analysis, and competitive research to craft tailored strategies that capture new opportunities, and enhance client relationships.
Content & Social Strategist
Republica Havas
Miami, FL
02.2024 - 11.2024
- Spearheaded the development and execution of data-driven social media strategies, driving brand visibility, community growth, and engagement across both organic and paid channels.
- Led high-impact content and social marketing campaigns, leveraging influencers, user-generated content, and strategic partnerships to achieve key business objectives, and elevate brand awareness.
- Directed the creation, distribution, and amplification of social media assets, optimizing campaign performance through data analysis and reporting to ensure alignment with brand goals, and maximize ROI.
- Continuously monitored industry trends and platform innovations, using actionable insights to adapt strategies and maintain a competitive edge in the market.
- Cultivated strong client relationships, providing strategic guidance, while leading a team of content specialists to deliver high-quality, on-time content that meets business and brand objectives.
Digital Strategist
Alkemy Iberia
Madrid, Spain
01.2023 - 04.2023
- Designed social media strategies for major national brands through market research implementation, digital optimization and customer acquisition tactics to achieve business objectives.
- Developed monthly KPI reports to identify brand improvements and opportunities.
- Designed specific digital marketing plans per business unit adapted to consumer behavior and market trends.
- Administered various social media content calendars through Community Manager management.
- Planned brand amplification proposals including collaborations with influencers and experiential marketing activations.
Digital & Content Planner
Alkemy Iberia
Madrid, Spain
03.2022 - 12.2022
- Created and managed content on main social media platforms for leading FMCG brands.
- Developed effective social media rebranding strategies for greater brand awareness, engagement and conversions.
- Organized and planned content calendars with implemented social listening and trend surfing.
- Tracked and monitored analytics with weekly and monthly KPI reports.
- Ensured community management through daily customer service representation and dialogue moderation.
- Led daily client communication to oversee ongoing brand content strategies.
Community Manager
2btube
Madrid, Spain
07.2020 - 12.2021
- Created and managed social media content for both national & international clients (LATAM and USA).
- Organized and planned content calendars with implemented social listening.
- Developed effective social media rebranding strategies for greater brand awareness or conversions.
- Tracked and monitored analytics with bi-weekly or monthly reports.
- Ensured community management through daily customer service representation and dialogue moderation.
- Developed social media brand audits for potential client outreach.
Education
Masters - Digital Marketing
IE University
Madrid, Spain07.2020
Bachelor of Arts - Public Relations & Strategic Communication
American University
Washington, D.C.05.2019
Skills
Marketing
- Market and Consumer Behavior Research
- Competitive Research and Analysis
- Online Media Campaigns
- SEO/SEM Strategies
- Client Relationship Management
Computer
- Adobe Creative Suite
- Microsoft Office
Language
- English (Native)
- Spanish (Native)
Certification
- Digital Marketing: Disruptive Strategy Program, University of Oxford – 2023
- Social Media Analytics, Coursera – 2023
- Branding and E-Commerce Programs, Universidad Europea Miguel de Cervantes – 2021
- Hubspot Content Marketing – 2020
- Google Analytics – 2020
- HootSuite Platform – 2018
- Google AdWords Fundamentals – 2018
Timeline
Senior Content & Social Strategist
Republica Havas
11.2024 - Current
Content & Social Strategist
Republica Havas
02.2024 - 11.2024
Digital Strategist
Alkemy Iberia
01.2023 - 04.2023
Digital & Content Planner
Alkemy Iberia
03.2022 - 12.2022
Community Manager
2btube
07.2020 - 12.2021
Masters - Digital Marketing
IE University
Bachelor of Arts - Public Relations & Strategic Communication
American University
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