KRISTINA VORPAHL
SAINT LOUIS PARK,MN
Summary
Successful National Account Manager focused on Target business that consistently meets or exceeds goals through insightful decisions. Hardworking, efficient, analytical, and personable to increase business opportunities that are results oriented. Thrive under pressure to deliver promised results and exceed business expectations.
Overview
9
9
years of professional experience
Work History
National Account Manager
Sanofi
05.2022 - Current
- Managed a $40M dollar portfolio including Gold Bond Lotion, ACT Mouthwash, and Selsun Blue at Target
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
- Increased market share by identifying new business opportunities and executing targeted marketing initiatives.
- Negotiated contracts based on being part of JBP for favorable terms, resulting in increased profitability and client satisfaction.
- Collaborated with cross-functional teams to develop targeted marketing strategies specific for Target
- Maximized revenue growth by identifying upsell opportunities that benefited the category and brand
- Developed customized proposals that demonstrated a deep understanding of Target's unique needs and goals.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Sales Manager
Portu Sunberg
02.2022 - 05.2022
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Executive Account Manager
Portu Sunberg
03.2021 - Current
- Built relationships with customers and vendors to establish long-term business growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Organized promotional events and marketing campaigns with the Roundel team and Associate Buyers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- The vendors I manage and our total food & beverage business continue to outpace sales from 2021 which was a record high year at Portu Sunberg.
- Continued to find new vendors and opportunities that fit within Target's strategy to gain additional business
- Manage and support Account Coordinators with day to day tasks on the vendors business at Target.
- Strategic partner with each vendor I worked with to gain distribution, facings, new items, CoSpace opportunities, marketing plans to drive additional sales.
Senior Account Manager
Sunberg Marketing
12.2019 - 02.2021
- Manage multiple National Brand and Own Brand vendors specifically in temperature-controlled categories at Target that included Halo Top, Siggi's Icelandic Yogurt, Three Bridges Egg Bites, Hoptea, Luvo Frozen Foods, Saputo Dairy, Treehouse Foods, Unilever, etc.
- Developed strong vendor & Target relationships by using negotiating tactics to achieve goals for both parties.
- Enhanced client satisfaction through open communication and quick issue resolution practices.
- Evaluated client accounts and determined proper methods to help advance the clients' goals.
- Stayed up to date with current market trends and implemented best practices.
- Composed detailed reports on accounts and presented them to Target, clients, and upper management.
National Account Manager
L&L Candle Company
01.2017 - 12.2019
- Managed a portfolio of 4 accounts that generated $15 million in sales including QVC, our largest customer, Bed, Bath & Beyond, TJX Companies, and Burlington.
- Helped assist with internal business divisions including accounting, marketing, and product development to maintain results for each of my specific accounts.
- Spearheaded cross-functional initiative to achieve programs for all customers.
- Rolled out a partnership between Martha Stewart and Luminara Flameless Candles with QVC.
- Trained, coached and mentored new employee staff to ensure smooth adoption of company.
- Worked directly with executive team to achieve highly profitable programs for each customer.
- Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
- Contributed ideas to concept development, strategic planning and business operations.
Senior Retail Analyst
Acosta Sales & Marketing
01.2015 - 11.2016
- Supported Hormel Foods retail division
- Applied knowledge of data modeling and statistical analysis to note trends and draw conclusions.
- Developed spreadsheet models for diverse projects and analysis.
- Managed multiple retail teams to execute initiatives within each grocery store chain to receive $1 million in bonus for our retail division
- Created and analyzed new items that are initiatives for Hormel nationally
- Used AC Nielsen information to retrieve data and give insights to improve Hormel sales
- Mentor for Acosta Interns.
- Participated in market evaluations throughout the United States & analyzed how we could improve each of the audits.
Education
B.S -
University of St. Thomas
Saint Paul, MNSkills
- Project Management
- Communication & Negotiation Expert (GAP)
- Marketing Strategies
- Industry Trends
- Analytical Thinking
- Problem Solving
- Relationship Building
- Team Collaboration
- Data Collection and Analysis
- Customer Presentations
- Vendor Relations
- Solution selling
Timeline
National Account Manager
Sanofi
05.2022 - Current
Sales Manager
Portu Sunberg
02.2022 - 05.2022
Executive Account Manager
Portu Sunberg
03.2021 - Current
Senior Account Manager
Sunberg Marketing
12.2019 - 02.2021
National Account Manager
L&L Candle Company
01.2017 - 12.2019
Senior Retail Analyst
Acosta Sales & Marketing
01.2015 - 11.2016
B.S -
University of St. Thomas
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