Kristina Wharton
Summary
Strategic Marketing Director with a track record of launching high-impact initiatives and crafting agile brand strategies that respond to evolving market needs. Skilled in leading cross-functional teams, driving digital transformation, and leveraging data analytics for growth. Former registered nurse with a sharp analytical mindset and attention to detail, bringing a unique, data-driven approach to marketing. Proven communicator and public speaker, experienced in turning insights into action across diverse teams and audiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Director
Omnus Technologies
07.2024 - Current
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
- Developed and operationalized a data-driven marketing dashboard, enabling real-time performance tracking across channels, and improving campaign optimization cycles.
- Managed a lean, high-impact team, fostering a collaborative, test-and-learn culture that delivered measurable outcomes under tight timelines and shifting priorities.
- Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
Senior Marketing Director, Digital & Operations
eXp Realty
01.2024 - 07.2024
- Spearheaded the development and global launch of a scalable multi-tenant platform that unified 100+ standalone websites into a consistent web and mobile experience; led cross-functional teams to ensure international data and feature parity via eXp’s enterprise API, improved UX through strategic enhancements, and achieved a 25% lift in lead generation conversion rates.
- Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales efforts.
Senior Marketing Manager
eXp Realty
03.2023 - 02.2024
- Successfully grew agent participation in the eXp Luxury program by 233%, escalating from 300 to 1,000 agents in just 7 months through targeted marketing strategies and enhanced agent support initiatives.
- Designed and implemented a HubSpot sales pipeline with automated sponsor engagement triggers, and built a cross-team project management system in Monday.com, increasing outreach efficiency and exceeding initial sales goals by 20% through strategic planning and coordinated execution.
Marketing Operations Manager
eXp Realty
07.2021 - 03.2023
- Spearheaded the launch of eXp Marketing Centers across commercial, Canadian, and international divisions, ensuring uniform branding and resource availability to enhance global marketing efforts.
- Integrated eXp MLS data feed to automate the population of marketing materials, streamlining processes, and significantly improving user experience for agents by reducing time spent on manual data entry.
- Implemented multiple marketing partner tools into the platform, creating new upsell opportunities and generating additional revenue streams, while also broadening the scope of agent resources and capabilities.
Marketing Operations Coordinator
eXp Realty
08.2020 - 07.2021
- Coordinated the strategic rebranding initiative across multiple platforms, including websites, internal materials, and marketing centers, ensuring brand consistency and enhancing corporate identity.
- Conducted a strategic experiment by introducing free shipping for the online store, resulting in a 66% increase in net profit year-over-year, significantly boosting overall revenue.
Registered Nurse
01.2014 - 01.2018
- I embarked upon my professional journey as a Registered Nurse, driven by a deep-seated passion for aiding individuals and resolving intricate challenges
- Throughout my career, I have gained invaluable experience across various specialized units, encompassing neurology, telemetry, home health, and the emergency room
- My unwavering dedication lies in meticulously scrutinizing data and formulating innovative strategies to optimize patient care and wellbeing
Education
Bachelor of Science - Nursing
San Diego State University
San Diego06.2013
Skills
- Project Management
- Leadership
- Data analytics
- Software Proficiency
- Marketing automation
- Cross-functional collaboration
- Content management
- Strategic planning
Certification
- HubSpot Marketing Hub Software Certification, Hubspot Academy, 02/21
- CRM Data Migration Certification, Hubspot Academy, 02/24
Languages
Sign Language
Professional
Timeline
Marketing Director
Omnus Technologies
07.2024 - Current
Senior Marketing Director, Digital & Operations
eXp Realty
01.2024 - 07.2024
Senior Marketing Manager
eXp Realty
03.2023 - 02.2024
Marketing Operations Manager
eXp Realty
07.2021 - 03.2023
Marketing Operations Coordinator
eXp Realty
08.2020 - 07.2021
Registered Nurse
01.2014 - 01.2018
Bachelor of Science - Nursing
San Diego State University
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