Kristina (Cricket) Cox
Alpharetta,GA
Summary
Diverse professional background encompasses new business development, B2B consulting, wholesale account management, regional sales management, inbound and outbound sales, and more.
Successfully led strategic expansions, drove regional sales, and achieved the Circle of Excellence with Mattress Firm, Inc. by leading the nation with a 106% to revenue target.
Created people development programs that yielded remarkable results, such as a 500% increase in leadership resources.
Expert, thoughtful listener, and adept questioner that understands what drives others.
Purpose-driven, innovative, collaborative, adaptable, detail-oriented, multitasker.
Passionate about inclusive hiring and engagement at all levels of their career. The power of a diverse team with different perspectives will foster innovation and creativity.
Preference for and thrives in high growth, dynamic organizations; comfortable with ambiguity.
Overview
29
29
years of professional experience
Work History
Education Volunteer
Fulton County Schools
09.2018 - Current
- PTA member that supports teachers and students while focusing on bringing fun to school.
- Supported student learning objectives through personalized and small-group assistance.
- Developed and implemented strategies to improve student engagement.
Community Volunteer
North Point Community Church
04.2020 - Current
- Elevate guests' experience with warm welcomes and smiles.
- Focus on providing lasting impressions by connecting with people, walking them to preferred seats for worship, and sharing additional resources that bring meaning into their lives.
- Monitor and evaluate impact of social services on community.
- Implement strategies to enhance quality of social services.
Vice President of Sales and Business Development
Global Stone Services
01.2018 - 09.2018
- B2B sales in new industry for natural stone fabrication and production. Position created to expand Texas-based company to East Coast. Position eliminated.
- Build consumer relations, account negotiations, project development/management, operational efficiency, and brand strategy to increase scope of business.
- Foster trusting relationships with engineers and masons while educating them on quality of natural stone vs. synthetic.
- Research analysis to ensure competitive bids against competitors.
Regional Development Director
Mattress Firm
01.2009 - 01.2017
- Regional Director of 600+ sales associates. Pioneered role and partnered with VP of Sales to manage regional team. Responsible for ensuring leadership alignment, talent development, and sales success.
- Circle of Excellence member- delivered 106% of revenue targets, leading region from bottom 45% to top 25% as company grew from 6 to 21 regions.
- Created solutions to support region's insane growth and strengthen leadership bench. Employee engagement spiked and retention rate increased 3% in 9 months. This scalable platform was eventually launched across company. Spearheaded launch with Regional Directors.
- Managed fast-paced company growth of region with 130 stores to region with 250 stores. Doubled revenues ($104M to $207M) and developed double the number of leaders at all levels (from 41 District and Area Managers to 80).
- Formed teams to combat their local competitors, through competitive analysis, and collaborate cross-functionally with headquarters. Resulted in acquiring 3 companies.
- Worked closely with top executives, and broad range of regional ambassadors, for multiple mergers and strategies throughout US.
- Created targeted workshops on sales process, based on consumer feedback, and delivered this content in person and virtually in areas where sales associates were struggling.
- Pioneered and executed regional mentorship program to support female leadership and increase recruitment into male-dominated industry.
Founder and Creative Director
Creative Retail Concepts, Inc
01.2007 - 01.2009
- B2B Consulting on daily operations that supported retailer and manufacturer growth that would enhance consumer experiences and drive measurable results with Fortune 100 companies.
- Clients included Mattress Firm, Simmons, Spring Air, Sleep Outfitters, Ashley, and InfoRetail.
- Customized programs that identified opportunities, created and implemented strategies, followed up on measurable results, and readjusted if necessary.
- Helped create and implement customer segmentation selling strategy for both mattresses and furniture. Increased major furniture store bedding sells by 3% in 2 months nationwide.
Level 2 Sales Representative
Simmons Bedding Company
01.2002 - 01.2007
- B2B sales that focused on account management through trusting relationships, exclusive product assortment, and strategic wholesale pricing.
- Managed retailers ranging from federated accounts to small independent dealers.
- Managed team that supported retailers with quality training, relationships, and customer service.
- Responsible for territory sales, product development, merchandising, pricing, and co-op compliance.
- Trained on product launches, and ongoing product and process education.
City Manager
Mattress Firm, Inc.
01.1996 - 01.2002
- Partnered with owners of Elite Franchise/Mattress Firm to start up franchises on East Coast
- The 1st market, Atlanta, opened eight stores within six months and changed perception of "sleazy sleep shops" to upscale specialty sleep stores.
- Oversaw City operations, including setting store budgets, recruiting, interviewing, hiring, scheduling, and learning and development for market.
- Developed and executed policies that improved operations, staff management, and overall efficiencies.
Director of Social Services
Manor Care
Education
Bachelor's of Social Work With Minor in Psychology -
Stephen F. Austin University
Nacogdoches, TXSkills
- Succession Planning
- Retention Strategies
- Talent Acquisition
- Coaching and Mentoring
- Curriculum Design
- Learning Management Systems
- Pricing Strategy
- Sales Program Creation
- Sales Tactics
- Trusting Relations
- Business Development
- Account Management
- Needs Analysis
- Over-Delivers on KPIs and Goals
- Strategic Thinker
- Problem Solver
- Competitor Analysis
Websites
Timeline
Community Volunteer
North Point Community Church
04.2020 - Current
Education Volunteer
Fulton County Schools
09.2018 - Current
Vice President of Sales and Business Development
Global Stone Services
01.2018 - 09.2018
Regional Development Director
Mattress Firm
01.2009 - 01.2017
Founder and Creative Director
Creative Retail Concepts, Inc
01.2007 - 01.2009
Level 2 Sales Representative
Simmons Bedding Company
01.2002 - 01.2007
City Manager
Mattress Firm, Inc.
01.1996 - 01.2002
Director of Social Services
Manor Care
Bachelor's of Social Work With Minor in Psychology -
Stephen F. Austin University
Similar Profiles
Carmen HurstCarmen Hurst
Assistant Principal at Fulton County SchoolsAssistant Principal at Fulton County Schools
Renisha MorrowRenisha Morrow
Interrelated Special Education Teacher at Fulton County SchoolsInterrelated Special Education Teacher at Fulton County Schools
Calvin ThompsonCalvin Thompson
Social Studies Teacher at Fulton County Schools (Georgia)Social Studies Teacher at Fulton County Schools (Georgia)