Microsoft Office
KRISTINA E. ORR, MFA
Training | Marketing | Communication
Detroit,MI
Summary
Passionate Training, Marketing, and Communication professional with experience in training facilitation, training curriculum design, adult learning theories, new hire onboarding, marketing communication, marketing strategy, branding, retail sales, event planning, and program management. Demonstrated proven results in managing projects and processes while meeting deadlines and achieving results. Talented professional considered knowledgeable leader and dedicated problem solver. Attentive to detail with experience in coordinating projects, and troubleshooting obstacles to implement improvements and optimal results. Brings over 20 years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, and troubleshooting obstacles to implement improvements and optimal results.
Overview
16
16
years of professional experience
1
1
year of post-secondary education
Work History
Trainer/Program Manager
Rocket Central, Rocket Mortgage Family of Companies
Detroit, MI
01.2020 - 06.2022
- Designed, implemented, and managed the new hire Onboarding program for newly hired team members at Amrock, LLC (our client).
- Supported productivity increase and business growth through new hire training and mentoring.
- Contributed to reductions in employee turnover by revamping training programs.
- Successfully Onboarded over 3,000 new Team Members.
- Designed and developed programs and projects for dissemination to personnel.
- Facilitated virtual Instructor-Led training sessions and conducted one-on-one training to educate team members.
- Worked with instructional designers and subject matter experts to develop and implement mentoring programs to promote better learner experiences.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Participated in pilot tests and revised programs based on feedback and results.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Coached team members on productivity strategies to accomplish challenging goals.
- Identified program obstacles and communicated possible impacts to team.
- Built teams to address project goals and objectives for multiple projects.
- Researched industry best practices in support of training development and program content.
Territory Manager
AMS Solutions For Bosch Home Appliances
Metro Detroit,, Michigan And Ohio
07.2019 - 01.2020
- Managed large geographical territory of approximately 100 stores in Michigan and Ohio to market and promote Bosch Home Appliances.
- Engaged in product training, demonstrations, consumer awareness, and branding initiatives to raise awareness and revenues.
- Established successful account relationships by building rapport and maintaining consistent communication.
National Product Trainer
Premium Retail Services, Samsung HA And Google OS
, Nationwide
08.2014 - 05.2018
- Premium Retail Services (3rd Party Labor Provider) ~ Nationwide
- National Trainer responsible for various aspects of training to support field sales, product education, and product launches.
- Designed and facilitated classroom, web-based, and in-store training instruction for groups of all sizes.
- Implemented diverse instructional methods, optimizing trainee engagement.
- Worked closely with Account Sales Managers to develop effective training plans and priorities for each account.
- Worked closely with product marketing teams to communicate key objectives and priorities with field team, and address issues as needed.
- Managed creation and implementation of hands-on, face-to-face delivery of product and technical training for management and non-management staff, as well as retail client personnel.
- Managed Training Team events calendar, assessing event requests from regional and national Account Managers, and assigning appropriate Trainers to events.
- Managed, coordinated, and provided logistical support for product and technical education projects as assigned.
- Developed and implemented new hire Onboarding training and product knowledge development program for field marketing team and new trainers.
- Analyzed team performance and identified opportunities for additional training.
- Mentored and coached new trainers in facilitation, content development, and Trainer role and responsibilities.
- Quickly adapted training plans for client needs, keeping timelines, budgets and desires in mind.
- Analyzed team performance and identified opportunities for additional training.
Field Marketing Representative
Premium Retail Services For Samsung Home Appliance
, Michigan, Ohio, Indiana
01.2013 - 08.2014
- Managed territory of over 100 stores to communicate product features and drive growth of Samsung Home Appliance brand in stores.
- Duties included training retail sales professionals on key features and benefits, handling customer interactions and sales, and increasing brand awareness.
- Objectives achieved through formal training classes, relationship building, and monthly and weekly store visits.
- Increased sales through application of in-store marketing program.
Small Business and Residential Sales Rep
ADT Security Services
Madison Heights, MI
01.2011 - 01.2013
- Sales Representative responsible for lead generation and driving sales volume while servicing existing customers within assigned territory.
- Attained deep and thorough knowledge of company's products and solutions to help accomplish mutual success and partnership between buyer and seller.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Collaborated with current and potential small businesses extensively to understand needs before proposing specific solutions.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Met existing customers to review current services and expand sales opportunities.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Informed customers of promotions to increase sales productivity and volume.
- Recorded accurate and efficient records in customer database.
- Worked independently with minimal supervision.
Marketing Director
Cobo Conference/Exhibition Center
Detroit, Michigan
10.2004 - 02.2006
- Marketed Cobo Conference/Exhibition Center as an attractive meeting destination for organizations and businesses.
- Sold the convention center and meeting space, and directed and executed sales, marketing communications, advertising, and public relations activities.
- Created and promoted a new corporate brand image through redevelopment of the logo, website, trade show booth, and other marketing materials.
- Managed a staff of two marketing specialists, a public relations agency, a graphics firm, and a web development company.
- Coordinated with PR firm on designing effective PR strategy.
- Coordinated with graphics and web design firm on brand management and website management.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Managed annual marketing budget in excess of $450,000..
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Collaborated with designers and editorial team on marketing materials.
- Implemented and managed events, and managed marketing, branding, and event calendar at the center's restaurant/lounge venue.
Marketing Communications Coordinator
Michigan and Corporate, Finkbeiner, Pettis & Strout, Inc
Detroit, Michigan
09.2000 - 03.2003
- Executed all marketing communications activities for Detroit and Novi, MI branches while supporting other national branches.
- Planned and executed special events, and served as company representative at community events and pre-proposal planning meetings.
- Served as Office Manager overseeing purchases, office procedures, and administrative functions.
- Created professional business correspondence, spreadsheets and presentations.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Researched, gathered and edited proposal materials.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Managed team calendars and scheduled events for multiple staff members.
Realtor
Real Estate One
Southfield, Michigan
01.2000 - 01.2002
- Prospected and developed relationships to list and sell residential real estate.
- Planned and held open houses, negotiated sales offers and contracts, and conducted competitive marketing analysis reports.
- Mentored other agents on marketing, comparative analyses, and tracking deals.
- Handled day-to-day happenings of real estate office to consistently grow client base and increase revenue.
- Won the Rising Star Award for achieving over $1 million in gross sales during first year as a licensed agent
Education
Certificate: Digital Marketing -
Michigan State University
01.2022 - 06.2022
Certificate: Diversity, Equity & Inclusion -
University of South Florida
02.2022 - 04.2022
Master of Arts - Public Relations and Organizational Communication
Wayne State University
Detroit, MIBachelor of Science - Marketing
Wayne State University
Detroit, MISkills
Software expertise and familiarityundefined
Software
Salesforce
Trello
Timeline
Certificate: Diversity, Equity & Inclusion -
University of South Florida
02.2022 - 04.2022
Certificate: Digital Marketing -
Michigan State University
01.2022 - 06.2022
Trainer/Program Manager
Rocket Central, Rocket Mortgage Family of Companies
01.2020 - 06.2022
Territory Manager
AMS Solutions For Bosch Home Appliances
07.2019 - 01.2020
National Product Trainer
Premium Retail Services, Samsung HA And Google OS
08.2014 - 05.2018
Field Marketing Representative
Premium Retail Services For Samsung Home Appliance
01.2013 - 08.2014
Small Business and Residential Sales Rep
ADT Security Services
01.2011 - 01.2013
Marketing Director
Cobo Conference/Exhibition Center
10.2004 - 02.2006
Marketing Communications Coordinator
Michigan and Corporate, Finkbeiner, Pettis & Strout, Inc
09.2000 - 03.2003
Realtor
Real Estate One
01.2000 - 01.2002
Master of Arts - Public Relations and Organizational Communication
Wayne State University
Bachelor of Science - Marketing
Wayne State University
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