Kristine Bastian

• Managed sales promotions and marketing strategies.
• All reports, external business development, tours of the building, closed sales for new residents.
• Started from scratch to keep a record of sales.

Built a data base of referral sources

• Managed sales promotions and marketing strategies, planned and executed events for marketing, marketing to referral sources. External business development to increase referrals.
• Worked with the company's computer program to do reports, keep records and follow all possible future residents and their family. Using data to help move trends and prepare for seasonal business.
• Tours of the building with future residents and family. Closing the sale to help them move forward

• Worked at three communities during my time, independent with services, memory care and Assisted living. Each building had a unique personality and challenges.
• Coordinated successful open house events that generated significant interest from potential sales in the area. External business development to build referral relationships.
• Computer work to follow potential residents, make sure that all referrals had a current relationship with our community. Follow up with the potential sales contacts. follow trends and history to help grow sales.
• Delivered engaging presentations at public events, showcasing our offerings while educating attendees about current market conditions.
• Streamlined internal communication channels to ensure timely sharing of relevant updates and information among our team.
• Implemented innovative sales techniques that resulted in higher conversion rates for potential clients.
• Future resident tours and lunches with individuals to get them involved with our community.
• Worked with our own communities to keep residents with in our brand. like referring an assisted living resident to our memory care area when ready.

• Used the Sunrise computer programs to do reports, keep track of history for planning and trends, build a large data base of referrals and future residents, keeping current relations with each of them.
• Worked in several Sunrise Communities, including Chicago and Mpls for grand openings.
• Created a supportive and inclusive work environment, contributing to high employee retention rates and positive workplace.
• Delivered presentations at networking events, and workshops, showcasing organizational successes and best practices in community relations.
• Trained other sales associates and interns.
• Trained our other buildings about model and respite room set up.
• Maintained and grew occupancy to budget and above at each home I worked in.
• Enhanced community engagement by developing and implementing strategic outreach programs.
• Improved public relations efforts by creating targeted messaging campaigns and engaging content.
• Directed the planning and execution of impactful events, raising awareness for key community issues.
• Developed comprehensive budgets for various projects, ensuring responsible allocation of resources while achieving desired outcomes. Stayed within budget for marketing expenses.