Kristin DiCasagrande
Baldwin,MD
Summary
Hard working , positive and energetic. Top-rated sales and marketing professional with more than fifteen years experience managing and leading dynamic sales teams in fast-paced markets. Results oriented sales representative with a specialization in a variety of product areas. Excellent customer service skills. Team player. Fast learner. Extensive marketing background. Strong knowledge of home building, real estate, and mortgage industries. Advanced study and implementation in to the psychology of selling. Desire to pursue a leadership position with a growing company.
Overview
27
27
years of professional experience
Work History
Sales and Marketing Representative
Ryan Homes
White Marsh , MD
05.2018 - Current
- Showed building models to prospects based on their expressed needs and preferences.
- Wrote contract documents, purchase agreements and closing statements.
- Advertised properties to general public via social networking, brochures, ads and multiple listing services to maximize exposure.
- Maintained on average 150% of plan each month
- Sold on average 4-5 homes monthly producing sales of 21,000,000 yearly for Ryan Homes.
- Educated clients on current real estate market and answered any questions they had.
- Created and maintained large client base by meeting needs and providing exceptional customer service. On average maintaining 15-20 customers while under construction at a time.
- Reviewed sales strategies and marketing plans.
- Filmed commercials, and short videos weekly to update customers on product, promotions and time lines.
- Followed through with leads to close sales over phone, virtually or in person .
- Built local sales and marketing plan for each targeted community within defined territory.
- Participated in skills development initiatives to promote team competence and success. New programs Dynamics, zoom, Teams, and BOMB BOMB.
- Provided written and oral feedback on market conditions, analysis and forecasts.
- Expert in video sales and messaging.
- Implemented advertising campaigns and prepared promotional materials.
- Examined needs, wants and spending patterns of target market.
- Supervised company content Facebook pages, web pages, implementing schedules, designs and digital media techniques to increase brand promotion.
- Reviewed and executed confidential documents, contracts and disclosures.
- Established positive flow of communication with agents, clients, attorneys and personnel involved in closing transactions.
- Educated clients looking to sell or buy on current market conditions, legal requirements, pricing and mortgages.
- Developed new leads and prospects while managing new and existing clients.
- Collaborated with mortgage companies to accurately determine loan and mortgage options for clients.
- Generated leads for sales through cold calls and referrals.
- Studied property listings, interviewed prospective clients, accompanied clients to properties and discussed condition of sales.
- Worked closely with clients to facilitate appropriate loans, inspections and credit reports.
Co-owner, Sales manager, Marketing Manager, AR Lead, Event Coordinator
Lanterna Distributors
Baltimore, MD
05.2004 - Current
- Founded Lanterna and grew company from 3 international brands to representing over 700 brands both domestic and international.
- Started business on a strong foundation by creating and implementing detailed business plan.
- Managed imports , brand creation.
- Filled key positions with top talent through successful recruitment strategies.
- Handled the highest volume account in assigned territory.
- Collaborated with colleagues to exchange selling strategies and marketing information.
- Taught potential clients about products through seminars and other special events.
- Used networking opportunities to create successful, on-going business relationships.
- Planned and organized routes within territory to maximize efficiency and time in the field.
- Reduced time and costs and increased efficiency by introducing new accounting procedures.
- Worked with software engineers to start and implement new business application's to help manage inventory, sales, costing.
- Revamped accounting quality system to prepare for important audits.
- Opened and assigned new client accounts.
- Oversaw day-to-day operations with effective standard procedures.
- Coached team members in techniques necessary to complete job tasks.
- Onboarded new employees with training and new hire documentation.
- Maximized performance by monitoring daily activities and mentoring team members.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Accomplished multiple tasks within established timeframes.
General Manager, Event Planner, Beverage Director
Courtney's Restaurant/ Rothwells Grille
Timonium, MD
01.2002 - 10.2006
- Managed interviewing , hiring and training front of the house staff.
- Maximized company revenue by managing inventory.
- Developed and maintained exceptional customer service standards.
- Conducted daily pre-shift and weekly departmental meetings to ensure organizational efficiency.
- Efficiently resolved problems or concerns to satisfaction of all involved parties.
- Continually monitored restaurant and took appropriate action to ensure food quality and service standards were consistently met.
- Exhibited thorough knowledge of foods, beverages, supervisory duties, service techniques, and guest interactions. Optimized profits by controlling food, beverage and labor costs.
Education
Bachelor of Science - Business Administration Specializing in Management and Marketing
The University of Baltimore
2002
Skills
- Territory growth
- Business development
- Strategic planning
- Computer expertise
- Extensive marketing background
- New customer acquisition
- Brand development
- Trade shows
- Prospecting
- Knowledge of market trends
- Strategic media placement and advertising
- Special events planning
- Excellent Verbal/written communication
- Persuasive Selling
- Economic Forecasting
- Product Demonstrations and Presentations
Accomplishments
Ryan Homes Presidents Club 2020 and 2021
Named Most Valuable Player in the Division 2020
Nominated Sales Person of the Year 2020
Trained four new Sales and Marketing Representatives 2022
Affiliations
Community Service
President of Fallston Girls Basketball 2015-Present
Head Basketball Coach - Girls Basketball 2009- Present
Fallston Rec Council Secretary and Board Member 2016-2020
Timeline
Sales and Marketing Representative
Ryan Homes
05.2018 - Current
Co-owner, Sales manager, Marketing Manager, AR Lead, Event Coordinator
Lanterna Distributors
05.2004 - Current
General Manager, Event Planner, Beverage Director
Courtney's Restaurant/ Rothwells Grille
01.2002 - 10.2006
Bachelor of Science - Business Administration Specializing in Management and Marketing
The University of Baltimore