Kristin McFarlane White

•Received Splashtop's 2024 Customer Advocacy Award.
•Exceeded NDR target by 9.5% with 116.5% retention rate, closing 2024 book of business over projected targets.
•Secured almost $200k in additional revenue in 2024.
•Minimized Attrition while nurturing customer relationships.
•Oversaw the full customer lifecycle post sale, including renewals.
•Collaborated with internal teams for customer advocacy and process improvements.

• Trusted product expert and advisor to customers, building strategies to meet business goals and improve product adoption.
• Managed a diverse portfolio of sole proprietors mid-market clients, driving measurable outcomes and revenue growth.
• Collaborate cross-functionally with product, support, sales, and engineering teams to deliver tailored solutions.
• Consistently achieved upsell, cross-sell, and renewal targets through proactive relationship management.

• Established core functions for a startup, including accounts payable/receivable, inventory management, tax filing and payroll.
• Spearheaded website development and layout design, providing comprehensive product and purchasing information.
• Streamlined executive support tasks, including travel arrangements, scheduling, and expense reporting.
• Implemented tracking systems for sales leads and initiated marketing campaigns to drive engagement.
• Handled all incoming communications with clients, partners, vendors and remote executive staff.

•Promoted to a newly created role to support marketing and sales efforts.
•Designed and developed marketing materials, built first version menu catalogue, sold ad space to client vendors.
•Provided direct support to the Client Accounts Coordinator and aux support for the customer service team.

• Led customer service team in a high-pressure call center environment, providing customer support, issue resolution and escalation management.
• Enhanced operational efficiency through database management, clerical functions, and office administration.
• Managed call center staff, interviewed potential candidates, onboarded and trained new hires.
• Developed and implemented marketing, sales, and client service initiatives including website maintenance.