Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
AdministrativeAssistant
Kristi Williamson

Kristi Williamson

Charlotte,NC

Summary

Performance-oriented sales leader with a proven track record of achievement spanning a successful 25-year career. Known for tenacity and a strategic, analytical approach to problem-solving, consistently bringing in customers and surpassing profit targets. Excels at improving customer relationships and delivering exceptional results with an engaging and pleasant personality. Goal-oriented manager with distinguished experience in Technology and Hospitality industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

25
25
years of professional experience

Work History

Director, Enterprise Sales

Per Scholas Inc.
10.2022 - Current
  • Lead engagement process with customers, coordinate sales activities across customer organizations, and effectively execute the closing process
  • Established consultative relationships with clients and sales channels in designated territory, gaining insight into their industry's unique business needs resulting in annual revenue of over $1 Million
  • Prospect and identify new large-scale opportunities and expand on existing opportunities to build and manage the pipeline around enterprise customized training solution
  • Provide consultative expertise and support as well as participate in client engagements of varying complexity including C-level engagements
  • Analyze new trends and opportunities within the industry to develop and maintain a strong understanding of the asset recovery market and competitors to strategically position Per Scholas products and services
  • Provide expert input to leadership regarding product areas, possible business exposure, and potential sales strategies to continue relevance to the sector
  • Built and mentored a top-performing sales team comprising of ten professionals, fueling their growth through guidance and developmental opportunities
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations

Director of Event Management

Vegan Vibe Music Series
06.2019 - Current
  • Charged with coordinating the logistics and overseeing the implementation of a highly acclaimed 7-week summer community event
  • Responsible for organizing, mobilizing, and coordinating the staff, event participants, officials, and administrators for successful event execution
  • Serves as the chief liaison between the artists, production vendors and the venue to ensure the event is controlled and executed properly
  • Creates event itinerary and oversees execution to ensure successful event culmination
  • Leads staff post event recap meeting, ensure payments and terminations of all contracts are completed ensure a successful closeout of each event
  • Increased attendees'' engagement levels with skillful coordination of interactive activities throughout the duration of the events
  • Acquired annual sponsorships exceeding $50,000 from key industry partners, greatly enhancing brand exposure throughout impactful gatherings

Director of Sales

Sonesta ES Suites Charlotte
07.2018 - 09.2022
  • Developed and maintained strong relationships with key clients, leading to a boost in sales for extended stay rooms and generating $2.5 Million in annual revenue.
  • Collaborated in the creation of the hotel's annual departmental operating budget, sales and marketing plan, and other financial plans in line with organizational goals
  • Managed a team of five Sales employees, including hiring and evaluating staff of 30 for the hotel
  • Successfully devised and implemented hotel-level tactical sales plans that led to tangible improvements in occupancy rates, average rates, and business volume during off-peak periods
  • Coordinate all activities to maintain and increase revenue and market share through added business volume and increased rates

National Account Manager

Extended Stay America
02.2017 - 06.2018
  • Identified and developed new business, generating annual revenue of $14.5 Million through personal sales efforts targeted at prospective accounts.
  • Facilitated involvement of ESA Hotels in RFP process for major accounts, resulting in hotel acceptance across key travel markets generating additional annual revenue of $6.7 Million.
  • Analyzed and comprehended metrics and data across multiple reports (STAR Report, daily ops report,
    hotel lists,in-house guest lists,and arrivals reports), resulting in improved revenue realization
  • Achieved growth of 7% YOY in top line revenue for the entire ESA hotel portfolio by utilizing inside sales strategies to identify and capitalize on new business opportunities, under the supervision of the Senior Director, Account Services Group

Account Services Coordinator

Extended Stay America
09.2014 - 09.2017
  • Drove significant increase in revenue by proactively identifying and cultivating new business opportunities, resulting in the acquisition of prospective accounts generating annual revenue of $10 Million
  • Streamlined account management processes for improved efficiency and productivity
  • Contributed to revenue growth by identifying upsell opportunities within current client base
  • Managed multiple accounts simultaneously, prioritizing tasks for optimal results

Assistant Sales Coordinator/Guest Services Supervisor

Springhill Suites by Marriott
03.2012 - 09.2014
  • Executed tasks according to standard operating procedures and property brand standards
  • Mastered the operations of hotel systems encompassing PBX phone, key card, PMS reservation, and CRM.
  • Demonstrated expertise in closing deals and maximizing revenue from walk-ins and phone reservations
  • Maintained a focus on achieving 100% occupancy and guest satisfaction.
  • Enhanced customer satisfaction by promptly addressing inquiries and resolving concerns in a professional manner.

Education

BBA - Business Administration and Management

North Carolina Central University
Durham, NC
12.1997

Skills

  • Business-to-Business Sales
  • Account Management
  • Sales Forecasting & Budgeting
  • Key Performance Indicators (KPIs)
  • Business Development
  • Sales training and leadership
  • Project Management
  • Team Management
  • Deal Closing
  • Negotiation expertise
  • Sales Presentations
  • Sales process optimization

Accomplishments

  • 2023 Presidential Lifetime Achievement Award Recipient (Biden/Harris Administration)
  • McKinsey & Company Institute - Ability to Execute : Essentials Capstone Certificate Recipient

Affiliations

  • Delta Sigma Theta Sorority, Inc., Alpha Lambda Chapter, True
  • Phi Beta Lambda Business Fraternity, Inc., Iota Tau Chapter, True

Timeline

Director, Enterprise Sales

Per Scholas Inc.
10.2022 - Current

Director of Event Management

Vegan Vibe Music Series
06.2019 - Current

Director of Sales

Sonesta ES Suites Charlotte
07.2018 - 09.2022

National Account Manager

Extended Stay America
02.2017 - 06.2018

Account Services Coordinator

Extended Stay America
09.2014 - 09.2017

Assistant Sales Coordinator/Guest Services Supervisor

Springhill Suites by Marriott
03.2012 - 09.2014

BBA - Business Administration and Management

North Carolina Central University

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Kristi Williamson