Kristopher Gerner
Wilmington,NC
Summary
Experienced and self-driven online marketer proficient in a wide array of digital marketing strategies. Well-versed in Paid Search, Social Media Marketing, SEO, and growth hacking techniques. Skilled at crafting compelling landing pages and website stores that consistently drive high volumes of traffic.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Owner
Seaside Digital Marketing
02.2023 - Current
- Created and managed go-to-market strategy
- Research and sourced advertising opportunities to place adverts on search engines and social media.
- Developed and managed sales promotions and marketing strategies on all social media sites
- Analyzed and forecasted monthly sales projections.
- Developed high performing, custom responsive Wordpress websites for clients.
- Worked closely with clients to identify their goals and develop a long term marketing strategy.
- Led all business development efforts.
Paid Search and SEO Specialist
Wilmington Design Co
10.2023 - 01.2024
- Performed initial market research for campaigns to identify target audiences.
- Collaborated with team members to create unique buyer personas.
- Developed and executed paid search campaigns for Google, and Bing Ads.
- Co-managed $100k/mo paid search campaigns using Google Ads.
- Collected and analyzed data to improve strategies.
- Created and managed landing pages for products and location-based services.
- Improved lead generation by implementing efficient campaign tactics with precise monitoring across Google Tag Manager, GA4 Analytics, and Facebook Pixel.
- Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Led efforts to optimize local search results for increased exposure and customer engagement.
- Boosted search engine rankings with consistent keyword research and targeted content development.
Lead Photographer
Photos By Kristopher
05.2008 - 07.2023
- Developed expertise in advanced camera techniques and equipment setup for optimal results in various shooting environments.
- Balanced multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Established a solid reputation within the community as a reliable lead photographer who delivers consistent results under tight deadlines.
- Expanded client base through effective networking strategies, participation in industry events, and leveraging social media platforms.
Digital Marketing Manager
Bluetone Media
02.2016 - 01.2023
- Developed and led efforts to grow the marketing department from 1 person to 4 full-time employees.
- Interacted effectively with clients by phone, email and in person, building dynamic relationships leading to more lucrative business opportunities.
- Developed and implemented annual marketing plans, defining objectives, strategies and goals.
- Created short- and long-term digital marketing strategies.
- Formulated and executed paid search campaigns across Google, Facebook, and Instagram Ads platforms.
- Managed $60k/mo paid search campaigns using Google Ads.
- Developed and executed paid search campaigns for Google, and Bing Ads.
- Enhanced lead generation through the strategic implementation of effective campaign tactics, meticulously monitored using Google Tag Manager, GA4 Analytics, and Facebook Pixel.
- Established and maintained a consistent brand image and voice across all online channels.
Digital Marketing Manager
Intracoastal Net Designs
05.2013 - 01.2016
- Collaborated effectively with varied teams to achieve objectives and resolve product and service-related issues.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Interacted effectively with clients by phone, email, and in person, building dynamic relationships leading to more lucrative business opportunities.
- Interacted effectively with clients by phone, email, and in person, building dynamic relationships leading to more lucrative business opportunities.
- Recognized by management for providing exceptional customer service.
- Demonstrated self-reliance by meeting and exceeding workflow needs.
- Collaborated with leadership and team members to identify annual education conference oppourtunites.
Education
No Degree - Computer Programming
Guilford Technical Community College
Jamestown, NC05.1999
Skills
- Data Analytics
- Lead Generation
- Marketing strategy
- Brand management
- Content marketing
- SEO proficiency
- Campaign management
- Audience Analysis
- Increasing brand awareness
- Social Media Marketing
- Keyword research
- Keyword optimization
- Wordpress proficiency
- Experience with Shopify, Wix, Drupal, Joomla, Hubspot
Certification
- Certified Display Ads, Google - 2023-2024
- Certified Search Ads, Google - 2023-2024
- Certified Video Ads, Google - 2023-2024
Accomplishments
- Grew my department from 1 employee to 4 employees within 4 years.
- Led a team of 3 staff members.
- Exceed annual revenues goals 5 years in a row.
- Increased client retention rates
Timeline
Paid Search and SEO Specialist
Wilmington Design Co
10.2023 - 01.2024
Owner
Seaside Digital Marketing
02.2023 - Current
Digital Marketing Manager
Bluetone Media
02.2016 - 01.2023
Digital Marketing Manager
Intracoastal Net Designs
05.2013 - 01.2016
Lead Photographer
Photos By Kristopher
05.2008 - 07.2023
No Degree - Computer Programming
Guilford Technical Community College
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