KRISTY CASTILLO
San Diego,California
Summary
Seasoned Certified Diabetes Care and Education Specialist possessing excellent multitasking, communication and organizational skills. Offering 17 years of professional diabetes experience within inpatient, outpatient, clinical research, industry sales, and HCP marketing with the goal of improving lives of those living with diabetes as well as elevate product knowledge and expertise to vital business partners.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Channel Marketing Manager, Clinical
Tandem Diabetes Care
11.2021 - Current
- Explore portfolio for sample projects executed on.
- Provided strategy and oversight to deliver initiatives to enhance/improve the patient/trainer onboarding experience.
- Launched website section (25 pages) dedicated to onboarding to product and education support post initial training. Promoted with templated welcome email campaign designed for distributors and clinical sales team.
- Partnered with conference events team to provide clinical support with strategy, design and execution.
- Actively engage in cross-functional teams to develop holistic campaigns to promote initiatives and empower sales team.
- Oversees the development of clear plans for channel marketing strategy, campaigns, and initiatives.
- Drive promotional activities, and leverages e-marketing, and other vehicles to build awareness and adoption of Tandem products.
- Develops communication and messaging that aligns with organization objectives.
- Adept at creating and communicating a clear vision and expectations among team members to effectively align resources to achieve functional area goals.
- Develops and implements both short-term marketing plans and long-term strategic alignment with Tandem’s plans.
Clinical Diabetes Sales Specialist
Tandem Diabetes Care
01.2019 - 11.2021
- Prioritize customer service with consistency and prompt attention to customer needs
- Create appropriate succinct messaging for current campaigns and share ideas among regional teams
- Implemented two ongoing virtual patient support classes partnering with Orange County team and Dexcom clinical partners
- Participate in company initiatives with behavioral sciences teams to better outcomes of users
- Volunteer with Human Factors research opportunities
- Presented during national and regional clinical calls around t:connect and pediatric campaigns
- Mentored two TM pathways in field sales position as well as new CLSS and CDS employees
- Expertly facilitate presentations to meet need of audience on a variety of topics and platforms
- Successfully onboarded two center training facilities to support sales growth for territory
- Strategize with TM on positioning product in key accounts to build business
- Network among multiple different territory stakeholders to build trust in team and product
- Created processes for high level of efficiency in high volume territory
- Effectively maintained patient training records and trainer product training records
Diabetes Nurse Educator
Scripps Whittier Diabetes Institute
01.2009 - 01.2019
- Interpret protocols and advise treating physicians on appropriate dosage modifications or treatment calculations based on patient characteristics
- Consult and coordinate with healthcare team members to assess, plan, implement, or evaluate patient care plans
- Counsel individuals and groups on setting behavior change goals in healthy nutrition, physical activity, emotional well-being, and medication adherence to improve their quality of life
- Planned and coordinated new graduate nurse training programs in the inpatient care environment
- Monitor study activities to ensure compliance with protocols and with all relevant local, federal, and state regulatory and institutional polices
- Met and exceeded all clinical trials recruitment goals, as well as provide team support to other studies within department.
- Prepare study-related documentation such as protocol worksheets, procedural manuals, adverse event reports, institutional review board documents, and progress reports
- Prepare and deliver formal and informal presentations to colleagues on topics such as developing safe discharge practices from the hospital to home and diabetes survival skills to be taught to patients
- Assisted with the delivery of case studies during the onboard training of Novo-Nordisk sales representatives
- Lead efforts with the Diabetes Transition Support (DTS) from hospital to medical home
- Developed relationships with care navigators, home health, and explored computer systems to help coordinate care
- Participated in standardizing Diabetes Self-Management Education (DSME/T) curriculum
- Established a standardized process to distribute glucometers to North County hospitals
Registered Nurse
Cardiovascular/Tele Acute Care
07.2002 - 01.2009
- Discuss illnesses and treatments with patients and family members
- Collaborate with patients to plan for future health care needs or to coordinate transitions and referrals
- Provide formal and informal education to other staff members
- Participate in the development of practice protocols.
Education
Bachelor of Science - Nursing
Skills
- High level of autonomy
- Detail oriented
- Team player and collaborator
- Excellent interpersonal skills
- Strong clinical judgment
- Reliable
- Effective time management
- Complex Problem-Solving
- Case Studies
- Creating Collateral
- Content Creation
Affiliations
American Association of Diabetes Educators
Certified Diabetes Care and Education Specialist, since 2007
Collaborative Institutional Training Initiative (CITI)
Websites
Certification
CDCES, Certified Diabetes Care and Education Specialist
Accomplishments
- Awarded People First All-Star award for 1H 2022
- Presenter at American Association of Diabetes Educators 2016 Conference: Professional Education - How to Activate other Members of the Healthcare Team to Support Diabetes Education in the Hospital and through Transition
Timeline
Channel Marketing Manager, Clinical - Tandem Diabetes Care
11.2021 - Current
Clinical Diabetes Sales Specialist - Tandem Diabetes Care
01.2019 - 11.2021
Diabetes Nurse Educator - Scripps Whittier Diabetes Institute
01.2009 - 01.2019
Registered Nurse - Cardiovascular/Tele Acute Care
07.2002 - 01.2009
California State University - Bachelor of Science, Nursing
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