Summary
Overview
Work History
Education
Additional Information
BusinessAnalyst
Kristy Kennedy

Kristy Kennedy

Digital Marketing Expert
Florida

Summary

Digital marketing expert with 10 years of experience and impressive results, which have seen ROI increase by as much as 60% for a top client within a year, earning a reputation for improving accounts. With a solid history of improved results that are guaranteed above industry standards. Passionate about managing/building a team of professionals and am dedicated to staying on top of industry trends. Worked with budgets as high as a million/month for paid and organic digital marketing in a variety of B2C and B2B companies in many industries.

Overview

10
10
years of professional experience

Work History

Freelance Marketing Consultant

Deviate +
Freelance Marketing Consultant, FL
03.2023 - Current
  • Launched, oversee, and optimize digital marketing campaigns for ecommerce start-up companies, including: search, shop, display, youtube, and social
  • Advise on strategic moves and make budget recommendations that will increase ROI and help growth for long-term success
  • Analyze data from Google Analytics in conjunction with Looker automated reporting to deliver monthly reports that include actionable items for presentation that foster valuable discussion and buy-in

Senior Manager of Paid Marketing

Mullinax Ford Dealerships
Remote, FL
03.2022 - 02.2023
  • Managed/Launched/Optimized both search and social campaigns for 10 car dealerships with average monthly budgets around $60,000 (~7mil/year)
  • Consolidated select vendors and renegotiated contracts to optimize costs
  • Presented monthly reports and facilitated conversation about upcoming sales events to enhance marketing objectives through development of strategic marketing plan
  • Increased leads by 38% for largest dealer without increasing costs
  • Increased click through rate of Google Display ads for all 10 dealerships by at least 50% with optimizations in targeting and messaging

Digital Marketing Manager

Wiley Education Services
Remote
07.2021 - 03.2022
  • Managed search and social media accounts for clients with monthly budgets ~$300,000 of which was allocated in channels at my discretion (usually 80% search and 20% social)
  • Increased ROI of all 5 colleges managed by at least 10% by utilization of platforms like Sprinklr and Tableau to optimize campaigns
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns

Digital Media Campaign Manager

TravelClick
Orlando, FL
07.2018 - 03.2019
  • Managed over 40 hotel clients by focusing on maximizing ROAS with direct report and intern
  • Conducted A/B tests to improve ads and campaign performance
  • Utilized Google Analytics and Omniture to set up, monitor, analyze content success and identify opportunities for content improvement.
  • Conducted market research to identify new opportunities and target markets

Media Manager, Search

Pearson Embanet
Orlando, FL
09.2015 - 07.2018
  • Tracked and capitalized on emerging industry trends to boost campaign performance for portfolio of top tier university degree programs
  • Utilized Google Analytics and Tableau to increase student enrollment by 12% during peak months
  • Optimized CPC bids in Google Ads to increase leads whilst decreasing CPL
  • Analyzed performance of marketing mix segments to maintain 5% quality lead generation

Digital Marketing Analyst

&Barr
Orlando, FL
05.2015 - 09.2015
  • Prepared detailed reports and presented findings at regular client-facing meetings
  • Worked with clients across industries such as healthcare (Nemours), travel, nonprofit, and clothing stores on Paid Media & SEO

Domestic Consulting Project

Hispanic Business Initiative
Orlando, FL
02.2011 - 12.2011
  • Developed a strategic plan for Hispanic Business Initiative Fund's expansion into new markets

Marketing Intern

Bonnier Corporation
Orlando , FL
2011 - 2011

ESL Teacher Manager

Plus Academy
Seoul, Korea
07.2010 - 11.2010

English Teacher

CIEO
Guangzhou, China
01.2009 - 12.2009

Education

MBA -

Rollins College Crummer Graduate School of Business
Orlando, FL
05.2001 -

Bachelor of Science - Economics

University of Richmond
Richmond, VA

Additional Information

  • Resume: https://drive.google.com/file/d/1qwtpTr5N4AVzb6cw5H0LojoH8X1mDwQ7/view?usp=sharing
  • Mullinax Report (Access Request Required): https://drive.google.com/file/d/1HzpGTResGZ4q-9H3PtIzF2_uW9jbLuJ5/view?usp=drive_link
  • Meta & YT Samples: https://docs.google.com/presentation/d/1jC5Ph5Fxd4E0wMaGdyToNlDJ-G7iBkCBhiX-89HKJZo/edit?usp=sharing
  • Quarterly Account Audit (created from only raw data pulled from Google Ads for Keyword and Campaign Stats): https://drive.google.com/file/d/16c1pkJgjR5O6m7BNLefcUAKcfCCEmQXD/view?usp=sharing

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Kristy KennedyDigital Marketing Expert