KRISTY MCCARTHY
Farmersville
Summary
Marketing, Lifestyle & Events Director with over 12 years of expertise marketing and lifestyle/event management, renowned for fostering networks and creating positive relationships. Additionally, enhancing satisfaction through innovative programs and events. Adept at leveraging social media strategies and multi-channel communication to boost community visibility and interaction, while optimizing budgets through strategic vendor negotiations. Passionate about driving team cohesion and delivering exceptional customer service, with a forward-thinking approach to creating engaging and memorable experiences.
Overview
12
12
years of professional experience
Work History
LIFESTYLE & EVENTS DIRECTOR
Neighborhood Management
01.2023 - Current
- Directs events for HOA communities, enhancing engagement and community spirit
- Leads social media strategy, boosting community visibility and interaction
- Manages corporate events, fostering positive company culture
- Negotiates vendor contracts, optimizing budget and resources
- Oversees annual budget, ensuring financial efficiency and accountability
LIFESTYLE COORDINATOR
PMP Management
10.2021 - 01.2023
- Spearheaded diverse programming and events for multiple HOA communities, fostering engagement and enhancing resident satisfaction through creative initiatives
- Orchestrated corporate events and culture initiatives, driving team cohesion and boosting morale while managing budgets and negotiating vendor contracts
- Managed multi-channel communication strategies, including social media and email, to effectively disseminate event and community information
- Conducted site visits and compiled comprehensive reports, identifying areas for improvement and implementing data-driven solutions to enhance community living
RECREATION COORDINATOR-GUEST SERVICES
Town of Little Elm (Indoor Waterpark)
01.2021 - 10.2021
- Organized diverse community events, fostering connections among 500+ homeowners
- Managed amenity programming, enhancing resident engagement and satisfaction
- Facilitated communication, ensuring prompt and effective customer service
MARKETING MANAGER
ER Near Me
10.2019 - 12.2019
- Planned community events, enhancing brand visibility and engagement
- Collaborated with healthcare professionals, fostering strategic partnerships
- Developed social media content, boosting audience interaction and reach
OFFICE ASSISTANT MANAGER
WOGA Gymnastics
07.2019 - 09.2019
- Managed office tasks, enhancing efficiency in payment processing and student enrollment
DIRECTOR OF MARKETING, CULTURE & EVENTS
American Resort Management
09.2017 - 07.2019
- Spearheaded diverse marketing initiatives, elevating brand presence and driving substantial revenue growth through strategic event planning and sponsorship acquisition
- Developed event materials, boosting summer sales and pass purchases
- Enhanced online presence, increasing community engagement
MARKETING INTERN
American Resort Management
05.2017 - 08.2017
SUMMER CAMP DIRECTOR/ ADMIN ASSISTANT/ RECREATIONAL COACH
Aspire Gymnastics Academy
11.2012 - 12.2016
- Coached gymnastics classes, fostering skills in students aged 2 to 17 years
- Directed summer programs, ensuring engaging and safe experiences for participants
- Organized staff for weekend events, facilitating successful birthday parties
Education
Sociology Marketing -
University of Arkansas Fort Smith
Fort Smith08.2019
Skills
- Event Planning
- Marketing
- Management
- Social Media
- Customer Service
- Budgeting
- Vendor Management
- Programming
- Content Creation
- Team Leadership
- Strategic planning
- Verbal and written communication
- People management
- Creativity and innovation
- Strategies and goals
Websites
Accomplishments
-Successful AD campaigns with Pepsi Co leading to other partnerships and programs
-Two time HOA industry award winner
-Networking recognition on local and National levels
Awards
- 2023 Chapter Volunteer of the Year, DFWCAI
- 2022 Lifestyle Director of the Year, DFWCAI
Timeline
LIFESTYLE & EVENTS DIRECTOR
Neighborhood Management
01.2023 - Current
LIFESTYLE COORDINATOR
PMP Management
10.2021 - 01.2023
RECREATION COORDINATOR-GUEST SERVICES
Town of Little Elm (Indoor Waterpark)
01.2021 - 10.2021
MARKETING MANAGER
ER Near Me
10.2019 - 12.2019
OFFICE ASSISTANT MANAGER
WOGA Gymnastics
07.2019 - 09.2019
DIRECTOR OF MARKETING, CULTURE & EVENTS
American Resort Management
09.2017 - 07.2019
MARKETING INTERN
American Resort Management
05.2017 - 08.2017
SUMMER CAMP DIRECTOR/ ADMIN ASSISTANT/ RECREATIONAL COACH
Aspire Gymnastics Academy
11.2012 - 12.2016
Sociology Marketing -
University of Arkansas Fort Smith
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