Kristy Pflug
West Orange,NJ
Summary
Results-oriented Ecommerce Analyst with 8 years' experience in analyzing and improving customer experiences, providing valuable insights and producing effective revenue-generating solutions. Data-driven professional with a proven track record of leading successful projects with strong attention to detail and accuracy. Experienced in creating reports and visualization with Adobe Analytics and Power BI. Adept at working with cross-functional teams to provide business solutions and improve decision-making.
Overview
7
7
years of professional experience
Work History
Senior Analyst, Online Category Management
Lowes Home Improvement
05.2021 - Current
- Analyze KPIs and evaluate consumer metrics to enhance data-driven decision making for a $700 million-dollar business.
- Optimize the customers experience by understanding traffic patterns and executing changes through product findability; hierarchy, filters, internal search, up-sell tactics and content.
- Partner with 10+ cross-functional teams across merchandising, technology, and marketing to advance towards business objectives.
- Contribute to detailed presentations providing actionable insights to executive leadership.
Associate Site Merchandising Manager
Bed Bath And Beyond
01.2020 - 05.2021
- Responsible for analyzing weekly business performance for the Kitchen Division; implement changes based on data to improve KPIs.
- Directly manage and maintain the marketing calendar for weekly/monthly refreshes.
- Understand traffic patterns for key segments and develop strategies for elevating key categories and products to those segments.
Assistant Site Merchandising Manager
Bed Bath And Beyond
02.2018 - 01.2020
- Analyze the performance and report on site metrics; develop strategies for improving site conversion and customer engagement.
- Responsible for planning, creating, and executing strategies for upcoming marketing campaigns across Home Decor businesses.
- Approved email marketing campaigns and ensure link strategy and landing page experience is fully optimized.
Ecommerce Merchandise Coordinator
Bed Bath And Beyond
04.2016 - 01.2018
- Provide an effective workflow process and merchandise experience online in the home décor categories.
- Prepare and plan effectively for new launches by monitoring product workflow and partnering cross-functionally with merchants and marketing.
Education
Bachelor of Arts - Communications
Montclair State University
Montclair, NJ01.2015
Skills
- Industry Trend Analysis
- Tracking Metrics
- Data Analysis
- Valuation
- Critical Thinking
- Outstanding Communication Skills
- Multitasking and Organization
- Team Collaboration
- Time Management
- Adobe Analytics
- Power BI
- SEO Clarity
- Microsoft Office Suite
Timeline
Senior Analyst, Online Category Management
Lowes Home Improvement
05.2021 - Current
Associate Site Merchandising Manager
Bed Bath And Beyond
01.2020 - 05.2021
Assistant Site Merchandising Manager
Bed Bath And Beyond
02.2018 - 01.2020
Ecommerce Merchandise Coordinator
Bed Bath And Beyond
04.2016 - 01.2018
Bachelor of Arts - Communications
Montclair State University
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