Kristy Snively
Longwood,FL
Summary
Results-driven PR professional specializing in media relations, digital marketing, and reputation management. Developed and executed impactful PR and marketing campaigns, secured press coverage, and aligned communication strategies with client objectives. Focused on enhancing brand visibility and fostering strategic partnerships through targeted communications.
Overview
21
21
years of professional experience
Work History
Founder & President
Pristine PR
Wekiwa Springs, FL
04.2008 - 09.2026
- Oversaw agency operations, driving business development and establishing service delivery standards.
- Identified potential partnerships to expand the reach of the business.
- Developed and implemented public relations campaigns that enhanced client visibility and engagement.
- Managed client consultations and aligned goals with communication priorities.
- Advised clients on crisis communication and reputation management plans.
- Crafted press releases, pitches, and executive thought leadership content to elevate client brand positioning.
- Built brand messaging for clients across secured media channels.
- Built journalist relationships to secure press coverage and story placements.
- Recruited, hired and trained staff to ensure that operational goals were met.
- Implemented cutting-edge technologies to streamline operations and increase efficiency.
Senior Account Executive
Zucker PR
Fort Lauderdale, FL
02.2006 - 03.2008
- Oversaw account operations for legal and celebrity clientele, ensuring alignment with client objectives.
- Drafted press releases, pitches, and executive messaging for client announcements.
- Built journalist relationships and supported targeted media outreach.
- Worked with creative teams on integrated public relations campaigns.
- Orchestrated promotional events and campaigns that enhanced brand visibility and engagement.
- Prepared media lists, briefing materials, and background documents to support outreach efforts.
- Monitored account timelines and deliverables, facilitating effective internal agency collaboration.
Education
MBA -
Nova Southeastern University
05-2010
Bachelor of Science - Business Economics
West Virginia University
05-2003
Skills
- Public relations strategy
- Media relations
- Crisis communication
- Brand messaging
- Digital marketing
- Strategic partnerships
- Client relationship management
- Revenue generation
- Operational leadership
- Strategic planning
Timeline
Founder & President
Pristine PR
04.2008 - 09.2026
Senior Account Executive
Zucker PR
02.2006 - 03.2008
Bachelor of Science - Business Economics
West Virginia University
MBA -
Nova Southeastern University