KRIYA CARBONELL
New York,NY
Summary
Forward-thinking professional poised to seize growth opportunities with proven track record of leveraging expertise to surpass revenue targets and cultivate client partnerships. Recognized for innovation and creative problem-solving abilities in addressing business challenges and achieving ambitious goals. Ready to bring passion, dedication and a results-oriented mindset to fuel organizational expansion and achieve new milestones through effective team leadership.
Overview
11
11
years of professional experience
Work History
Business Manager
PUIG Brands - BYREDO
New York, NY
04.2019 - Current
- Led sales team and implemented polices and procedures to improve operational efficiency while crafting sales goals, trend forecasting and marketing support for the US flagship store
- Constantly conducts Byredo training for Beauty Specialists and In-house Stylists to cross sell through the department and create partnerships throughout the store
- Establishes in-store collaborations while managing the execution of Saks marketing calendar and currently 30% up from LY STD
- Works closely with Department Directors, Operations Team and Regional Account Executive to identify areas for development and maintains strong vendor connection to maximize business results
- Increased counter sales 25% above plan for ‘22, propelling Byredo’s ranking from 14th LY to 9th place in the entire Beauty Fragrance department
- Effectively and implemented key performance indicators (KPIs), encompassing metrics such as average spend, client retention and customer satisfaction
- Despite a 70% decline in overall Saks traffic in 2020, successfully orchestrated notable events such as Byredo's MU lunch in October, which significantly boosted brand visibility amidst adverse market conditions
Boutique Manager
BOND NO. 9
New York, NY
04.2018 - 04.2019
- Executed inventory control, re-merchandising, display and supervised daily shipments and assigned duties to best meet the needs of the store
- Recruited and evaluated personnel as well as maintained a strong sales team devoted to customer care
- Responded to all customer service issues and boosted sales 30% from LY in the first three months of managing the store through effective use of selling tools as well as pre-selling
- Implemented activities such as sales promotions and exclusive event tie-ups with the Madison Ave Board Leader/Community
- Ensured visuals and merchandising is maintained including stock, samples and gifting.
Assistant Manager
YSL & ARMANI BEAUTY SOHO POP-UP STORE
New York, NY
10.2017 - 01.2018
- Managed the on-line registration process, event confirmations and social media correspondence
- Opened/closed the stores and assisted with overall organization of inventory
- Supported the sales team by encouraging cross/link-selling
- Catered to exclusive clientele and exceeded sales and retention goals
- Monitored and managed the team’s client capture rate, team goals as well as supported in-store events such as beauty influencer appearances, and Dj performances at the pop-up boutique.
Beauty and Sales Advisor
CLARINS USA
New York, NY
06.2014 - 10.2017
Byredo’sByredo’smerchandisingByredo
- Enthusiastically conversed with customers about purchases needs, gave honest feedback and guidance to clients and made sure all questions were answered and more
- Achieved personal sales goal and product focus on monthly basis as well as exceeded IPT and AUS goal
- Performed skin analysis and product application using the Clarins method to clients
- Achieved a new level of success reaching the record-breaking goal of $4.5M in 2014 and became a part of being the No.1 cosmetic counter in Bloomingdale's 59th St.
Account Manager
CRADLE MEDIA LLC
New York, NY
06.2013 - 07.2014
- Created a portfolio of client accounts, reviewed progress and monitored the ongoing activities related to them while managing new business development
- Conducted meetings with management and clients to inform them about the current status of their projects
- In charge of expense reports, post event recaps and outreach and administrative duties.
Education
Bachelor of Arts - Major In Organizational Communication
De La Salle University
Manila, Philippines01.2007
Skills
- Business Planning
- Customer Retention
- Client Relationship Management
- Team Building and Leadership
- Employee Management
- Sales and Marketing
- Social Media Promotion
- Product Launches
Timeline
Business Manager
PUIG Brands - BYREDO
04.2019 - Current
Boutique Manager
BOND NO. 9
04.2018 - 04.2019
Assistant Manager
YSL & ARMANI BEAUTY SOHO POP-UP STORE
10.2017 - 01.2018
Beauty and Sales Advisor
CLARINS USA
06.2014 - 10.2017
Account Manager
CRADLE MEDIA LLC
06.2013 - 07.2014
Bachelor of Arts - Major In Organizational Communication
De La Salle University
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