Krizia López Arce
Orlando,FL
Summary
Dedicated Media Relations Specialist and Community Organizer committed to empowering and engaging community members. Proactive and passionate about fostering meaningful connections, implementing effective communication strategies, and spearheading impactful outreach programs. Possessing exceptional planning, problem-solving, and organizational skills, with a proven track record of elevating press and social media visibility.
Overview
15
15
years of professional experience
Work History
Media Relations Specialist
Krizia Conecta LLC
06.2019 - Current
- Collaborated with community organizations to support state-wide and national outreach initiatives. (La Mesa Boricua de Florida, Hispanic Federation, Florida Immigrant Coalition and Florida Gulf South For A Green New Deal)
- Wrote e-mails, promoted events via social media and drafted phone scripts to recruit volunteers.
- Liaised with political organizations and initiatives to confirm consideration of community best interests within campaigns and political agendas.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Identified community organizations and leaders to establish and nurture relationships to help build awareness and win reforms for public.
- Coordinated and implemented numerous meetings, forums and community events.
- Maintained strong bonds with the Puerto Rican community, Puerto Rican small business owners, latino and immigrant communities, consistently working to benefit underserved families.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Drafted press releases, statements, and booking memos detailing relevant newsworthy information and supporting brand image and worked with news media to spread positions.
- Experience in building power within Florida’s immigrant communities through public relations strategies during legislation campaigns. Support grassroots campaigns at local, state, and federal levels to expand immigrants’ rights and develop social justice initiatives.
- Create, manage, and execute daily content for La Mesa Boricua de Florida and Florida Gulf South For a Green New Deal on social media channels, including Facebook, Twitter, and Instagram.
Communications Manager
Chispa Florida
10.2020 - 03.2023
- Supported Chispa Florida plans through the development and implementation of internal and external communication strategies.
- Contacted community organizations, government officials, or community leaders to increase awareness of organizational causes.
- Authored fresh and engaging press releases, prepared complete press kits and press conferences.
- Developed and promoted Chispa Florida brand, images, and identity to media and the public.
- Managed promotional initiatives and special events to enhance press coverage, increase social media engagement and our contact base.
- Built and strengthened partnerships with media outlets to improve Chispa Florida placements, amplify coverage and maximize the effectiveness of marketing strategies.
- Produced daily social media content for all of our networks.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Built and maintained relationships with key elected officials, spokespeople, advocates and opinion leaders.
Radio Host
Jevas Combativas
08.2019 - 08.2020
- Jevas Combativas is a transmedia project and the only Spanish-language feminist podcast in the United States.
- It disrupts narratives created by a patriarchal society at the intersection of reproductive justice, human rights, racial justice, gender violence, gender equality, economic justice, and LGTBQ+ rights.
- This project creates content on social media, talks about social justice, chronicling breaking news and interviewing community members and experts, and shares those conversations in podcast format on Apple Itunes and Spotify.
Senior Lead Organizer Puerto Rican Diaspora
Organize Florida
06.2018 - 06.2019
- Supervise other organizers.
- Lead educational workshops for the Spanish-speaking immigrant community, such as “Know Your Rights” workshops and committee meetings.
- Support the development and implementation of various campaigns.
- Build out a base of low income and people of color residents.
- Identify and recruit members for Organize Florida.
- Assist with building out issue committees.
- Work with the Regional Director to develop strategies and a vision to win.
- Participate in and conduct trainings as a part of professional development.
- Continuously update and maintain data related to membership, trainings and campaigns.
- Support civic engagement work.
- Work with Organize Florida partners for joint actions, trainings, campaigns.
- Prepare and submit reports.
- Coalition building and outreach to solicit participation of members into the Leadership Development Path.
Paraprofessional-Spanish
Orange County Public Schools
11.2017 - 05.2018
- Title 1 School-OCPS Academic Center for Excellence
- Prepared instructional materials for group and one-on-one use.
- Met with team of professionals from different disciplines to implement comprehensive action plan.
- Maintained student safety in classroom and outside environments.
- Worked with individual students to provide personalized educational, behavioral and emotional support.
- Provided support during classes, group lessons and classroom activities.
- FSA Proctor
- Manage ESOL student data
- Created progress reports for parents of the childrens in my group.
- Taught reading, writing and basic concepts such as the alphabet, shapes and color recognition in small groups.
- Facilitated group sessions and provided one-on-one support.
- Spoke with parents about student needs to garner additional support.
Managing Director
Drama@DanielaDroz-Acting Academy
06.2015 - 09.2017
- Ensured smooth operations by managing office workflow and administrative processes.
- Directed staffing requirements, managed priorities, and coordinated work to ensure accuracy and timeliness.
- Prepared and distributed payroll for staff of 10 direct reports.
- Negotiated pricing with vendors regarding wholesale billing and marketing procedures.
- Processed accounts receivable and accounts payable.
- Planned and executed all aspects of office headquarter move.
- Oversaw daily office operations for staff of 10 employees.
- Politely assisted customers in person and via telephone.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Effectively communicated with and supported sales, marketing and administrative teams on a daily basis.
Marketing And Communications Manager
Freelancer
01.2015 - 09.2017
- Developed and managed communications strategies, plans and budgets.
- Built and maintained media and coalition lists.
- Drafted engaging, accurate and effective press releases.
- Directed and coordinated marketing activities and policies to promote products and services.
- Coordinated and participated in promotional activities and trade shows.
- Planned and organized seminars, meetings and retreats.
- Created messages, position statements and other corporate communications based on company's objectives.
- Produced entertainment and lifestyle news reports.
- Directed targeted marketing efforts that introduced new products and promoted product visibility.
Radio Producer
UNO Radio Group
01.2012 - 02.2017
- Researched, developed and pitched stories that reflected the unique sensibilities of the Uno Radio Group stations.
- Produced entertainment and lifestyle news.
- Incorporated advertisers and products into shows in innovative ways.
- Introduced shows on the air and announced station breaks, commercials and public service information.
- Offered feedback on the quality of segments and coached other staff members on how to improve segments.
- Lead daily production meetings and weekly production calls.
- Supervised staff, including offering feedback and enforcing deadlines.
- Supervised the post-production process.
- Incorporate listener online comments, Tweets, Facebook posts, and poll results into the show.
- Maintain the show pages on Facebook and Twitter.
- Help setting up remote broadcasts.
- Followed through on beat sources, contacts and leads to gather information for stories.
- Managed event logistics and operations, including support staff, vendor services and volunteers.
- Worked large-scale events such as festivals and music concerts.
- Coordinated schedules, timelines and rundowns for events.
Multimedia Producer
Spanish Broadcasting System Inc
02.2009 - 01.2012
- El Circo de La Mega Feb 2009-Aug 2010
- El Spot de la Mega-Aug 2010- Jan 2012
- Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Edited footage to create content for multiple multimedia platforms.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Followed through on beat sources, contacts and leads to gather information for stories.
- Researched, developed and pitched stories that reflected the unique sensibilities of Spanish Broadcasting System.
- Arranged and conducted interviews with individuals knowledgeable about each story’s subject matter.
- Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.
Education
BBA - Marketing
University of The Sacred Heart
San Juan, PR06.2014
BBA - Telecommunications and Public Relations
University of The Sacred Heart
San Juan, PR06.2009
Skills
Fluent in Spanish
Social media
Team player
Highly organized
Public and Media Relations
Leadership
Creative and innovative
Broadcasting
Self-starter
Technology use
Marketing
Event planning
Promotional event coordination
Strong research skills
Story Pitching
Media Coverage
Timeline
Communications Manager
Chispa Florida
10.2020 - 03.2023
Radio Host
Jevas Combativas
08.2019 - 08.2020
Media Relations Specialist
Krizia Conecta LLC
06.2019 - Current
Senior Lead Organizer Puerto Rican Diaspora
Organize Florida
06.2018 - 06.2019
Paraprofessional-Spanish
Orange County Public Schools
11.2017 - 05.2018
Managing Director
Drama@DanielaDroz-Acting Academy
06.2015 - 09.2017
Marketing And Communications Manager
Freelancer
01.2015 - 09.2017
Radio Producer
UNO Radio Group
01.2012 - 02.2017
Multimedia Producer
Spanish Broadcasting System Inc
02.2009 - 01.2012
BBA - Marketing
University of The Sacred Heart
BBA - Telecommunications and Public Relations
University of The Sacred Heart