Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Kyla Rollins

Pittsburgh,PA

Summary

Progressive Communicator with a diverse background (including labor and political organizing), well-versed in local and regional issues. Skilled in developing and effectively communicating organizational goals, specializing in internal and external communications, narrative building, and media strategizing, with a focus on mobilizing and engaging communities through coordinated communications. Self-motivated and disciplined in planning, tracking priorities, and fulfilling deliverables, driven to inspire positive change and maximize municipal efficiency and performance.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Communications Associate

Sequal Consulting
09.2021 - Current
  • Serving as primary communicator to strategize, implement, and execute organizational goals and campaigns of clients.
  • Drafting media advisories, messaging documents, press releases, campaign literature copy, and public event talking points.
  • Performing media scans and delivering analyses to keep clients up-to-date on current landscape and inform communications strategy.
  • Fielding media inquiries and appropriately responding to all requests.
  • Coordinating and executing press events.
  • Creating and managing client's social media channels.
  • Facilitating media interviews (including, but not limited to, logistics, interview preparation, and moderation).
  • Crafting narratives to clearly convey organizational goals, garner public support, and inspire hope through client's initiatives.

Administrative Organizer

SEIU District 1199 WKO
09.2017 - 07.2019
  • Worked on strategy development to grow organizing program and advance organizational and political campaigns.
  • Recorded and analyzed data to understand needs of workers and community member and maximize organizational resources.
  • Identified local organizations and leaders to establish and nurture relationships to help build awareness, inspire action, and win reforms for workers and community members.
  • Identified and developed community and workplace leaders to advance programs pertinent to local and workplace causes.

Staff Council Representative

SEIU District 1199 WKO
05.2018 - 07.2019
  • Elected by peers to serve as the Cleveland office representative of SEIU District 1199 WKO's Staff Council.
  • Responsibilities included, but were not limited to, drafting, presenting, and negotiating practices and solutions to foster an equitable working environment, and serving as general liaison between Northeast Ohio representational staff and officers of the organization.

Political Canvassing Lead

SEIU 1199 WKO COPE Campaign
07.2018 - 11.2018
  • Worked with community activists and union members to educate voters on progressive ballot measures and SEIU-endorsed candidates.
  • Studied geographic areas to identify voting patterns of Northeast Ohio residents.
  • Went door-to-door collecting and documenting voter opinions on state politics, namely Ohio's 2018 gubernatorial race.
  • Distributed pamphlets and other informational literature on progressive ballot initiatives and candidates.
  • Coordinated and drove turnout for community events.

Education

Political Science

Ohio University
Athens, OH

Sociology

Morgan State University
Baltimore, MD

Skills

  • Media Strategizing and Implementation
  • Community Engagement
  • Media Training and Speaker Preparation
  • Interview Facilitation
  • Digital Communications
  • Creating Media Advisories and Press Releases
  • Speech Writing and Talking Points
  • Event Coordination
  • Narrative-Building
  • Rapid-Response Communications
  • Social Media Management

Certification

ReFrame Academy: Global Messaging Programme and Narrative Power Now Extended Programming (January 2023- October 2023)


  • Completed the Global Messaging Programme (GMP), followed by ReFrame’s extended Academy program – a joint venture with messaging cohort We Make the Future–focusing on narrative strategy, power, and action.
  • Worked with communicators and organizers across the country to sharpen fundamental narrative power building and strategic communication skills.

Timeline

Communications Associate

Sequal Consulting
09.2021 - Current

Political Canvassing Lead

SEIU 1199 WKO COPE Campaign
07.2018 - 11.2018

Staff Council Representative

SEIU District 1199 WKO
05.2018 - 07.2019

Administrative Organizer

SEIU District 1199 WKO
09.2017 - 07.2019

Political Science

Ohio University

Sociology

Morgan State University

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Kyla Rollins