Robin Krummel
AURORA
Summary
Dynamic sales leader with a proven track record at Core Foodservice, adept at enhancing customer satisfaction and driving revenue growth. Expert in negotiation and relationship building, successfully managed a $10M+ book of business while mentoring teams and implementing strategic initiatives that improved operational efficiency and distributor loyalty.
Overview
34
34
years of professional experience
Work History
Distributor Sales Manager
Core Foodservice - Acosta Sales & Marketing
01.1998 - 03.2025
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Represent and support 65 + manufacturers to Distribution, FSA, US Foods. Book of business worth well over $10,000,000.00
- Look for white space opportunities with-in distribution inventories and present items to fill those white Spaces.
- Present new items for consideration to bring into stock and then present those items to operators to drive product into inventory.
- Identify slow moving items and either increase sales presentations, or replace item slot with an item that would, sell better.
- Manage sales team to focus of new items, slow moving items, and white space.
- Organize All sales meetings, Food shows, and Distributor presentations, including item selection, staffing, equipment needs and menu's.
- Developed and maintained relationships with customers and suppliers through account development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
Distributor Manager
Conagra Foodservice
10.1990 - 12.1997
- Coordinated logistics efforts to ensure timely delivery of products to distributors while minimizing transportation costs.
- Managed a team of sales representatives to ensure consistent performance and growth.
- Analyzed sales data to identify trends and adjust strategies accordingly, optimizing results.
- Strengthened relationships with key distributors, resulting in improved support and loyalty.
- Maintained open channels of communication with stakeholders throughout the supply chain for smooth operations and issue resolution.
- Continuously sought out ways to improve distributor satisfaction by refining processes, offering incentives and providing ongoing support.
- Implemented innovative training programs to enhance distributor knowledge, skills, and effectiveness.
- Increased sales revenue by developing and implementing effective distribution strategies.
- Facilitated networking events aimed at promoting collaboration among current distributors while attracting prospective partners.
Education
Bachelor of Science - Business Management
University of Oregon
Eugene, OR08-1983
Skills
- Customer service
- Team leadership
- Time management
- Decision-making
- Relationship building
- Operations management
- Project management
- Project planning
- Sales management
- Negotiation
- Product management
- Contract management
- Inventory management
- Vendor management
Timeline
Distributor Sales Manager
Core Foodservice - Acosta Sales & Marketing
01.1998 - 03.2025
Distributor Manager
Conagra Foodservice
10.1990 - 12.1997
Bachelor of Science - Business Management
University of Oregon
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