Krysta Overton
High Point,NC
Summary
Licensed esthetician with over 9 years in beauty and skincare, specializing in email marketing and customer engagement. Expert in developing and optimizing D2C and B2B campaigns using CRM tools for personalized communication. Skilled in leveraging data insights for customer retention and brand expansion. Proven ability to create impactful marketing strategies and enhance customer experience.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Email Marketing CRM Manager
Image Skincare
High Point, NC
04.2026 - Current
- Executed targeted email campaigns to enhance customer engagement and retention.
- Analyzed email performance metrics to inform future marketing strategies.
- Collaborated with design teams to create visually appealing email templates.
- Conducted A/B tests to optimize email content and subject lines.
- Coordinated with sales teams to align email promotions with product launches.
- Monitored industry trends to implement best practices in email marketing.
Email Marketing Coordinator
Image Skincare
High Point, NC
06.2025 - 04.2026
- Developed and executed targeted email campaigns for skincare product launches and promotions.
- Coordinated email marketing calendar to align with brand strategy.
- Conducted A/B testing to refine subject lines and boost engagement.
- Implemented segmentation tactics to personalize emails based on user behavior.
Digital Customer Care Agent
Image Skincare
High Point, NC
03.2022 - 06.2025
- Analyzed data to identify trends in customer service requests and complaints.
- Delivered exceptional customer service through proactive communication via live chat and email, fostering strong customer relationships.
- Maintained proficiency in multiple systems including Zendesk, SAP, Shopify, and Salesforce to streamline operations.
Customer Service Representative
Image Skincare
High Point, North Carolina
06.2019 - 03.2022
- Assisted customers with product inquiries and skincare recommendations.
- Handled customer complaints with empathy and effective problem-solving skills.
- Processed orders and returns efficiently using the company's order management system.
Education
Facial Specialist - Medical Aesthetics
Beauty And Health Institute
Tampa, FL 01.2015 - 09.2015
Skills
- CRM Management
- Lifecycle Marketing
- Customer Retention Strategies
- Email Automation
- Data Analysis
Certification
Facial Specialist - State of Florida
Klaviyo Product Certificate
Klaviyo Deliverability Certificate
Klaviyo Digital Marketing Certificate
Timeline
Email Marketing CRM Manager
Image Skincare
04.2026 - Current
Email Marketing Coordinator
Image Skincare
06.2025 - 04.2026
Digital Customer Care Agent
Image Skincare
03.2022 - 06.2025
Customer Service Representative
Image Skincare
06.2019 - 03.2022
Facial Specialist - Medical Aesthetics
Beauty And Health Institute
01.2015 - 09.2015