Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
Hi, I’m

Krystal Barkley

Clayton,NC
Krystal Barkley

Summary

Experienced Business Analyst and Project Manager Detail-oriented team player with strong organizational skills.

  • Ability to handle multiple projects simultaneously with a high degree of accuracy.
  • Seeking and maintaining a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
  • Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

15
years of professional experience

Work History

Contractor

Contract Digital Marketing Specialist
05.2019 - 08.2020

Job overview

  • Boosted client engagement by developing and implementing targeted digital marketing campaigns.
  • Created engaging social media content to grow brand awareness and foster online community interaction.
  • Analyzed web analytics data to identify trends, optimize digital marketing efforts, and improve overall performance.
  • Managed pay-per-click advertising campaigns, resulting in higher click-through rates and conversions.

Still Waters Professional Pool Management

Marketing Manager
12.2017 - 09.2018

Job overview

  • I provided digital marketing including google adwords and SEO on their website
  • I updated their facebook and twitter account regularly and ran Facebook campaigns to increase business exposure
  • I used Survey Monkey for email marketing to reach 1000 of clients
  • I spent hours on the phone establishing relationships with new clients to set up classes with the company
  • I updated their website with new scheduling information and assisted with the website's redesign and testing of the new website
  • I was given a budget to balance against the needs to fill students in classes.

Bearabows

Marketing Specialist
07.2016 - 05.2017

Job overview

  • Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
  • Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.

Cisco

Project Coordinator/Product Support
08.2013 - 03.2014

Job overview

  • Support Rally Software on a daily basis working within Remedy ticketing system
  • Provide real time support to Rally users troubleshooting issues, solving problems via screen share, chat and email
  • Brainstorm with colleagues on ways to improve the ticketing submission process
  • Update social webex pages with most update to date content including expanding on FAQs and linking them to online tutorials and demos
  • Automate manual processes such as quarterly reports and data retention
  • Automate Synchronization of data between multiple enterprise databases
  • Beta test new applications with Rally development team before launching products to customers
  • Email a 10,000+ user base with news on Rally updates, outages and upcoming meetings
  • Host monthly Brown Bag Sessions with Rally development team to review new features, tips and tricks for user base.

Railinc

Business Analyst
12.2012 - 05.2013

Job overview

  • Utilized Rally Software on a daily basis working within a technical engineering team utilizing agile methodology to ensure the delivery of high quality work with two week iterations
  • Secretary to three Technical Advisory Groups focusing on railway accounting and overcharge rules
  • Produced user stories and managed product backlog of enhancements and bugs for Tier 1 applications for Enterprise commercial clients
  • Spearheaded efforts to upgrade legacy applications from main infrastructure to an Oracle based system; enabling more robust testing, build and release procedures while providing customers a web interface
  • Organized daily scrums with project team members during sprints to keep the projects on time and manage any issues or escalations appropriately with stakeholders
  • Utilized SaaS and SQL Developer software to extrapolate data from databases for project and product research and to create reports
  • Expert in business process engineering and software development life cycle
  • Including analysis, design, development, testing and implementation of software applications
  • Excellent communication, analytical, interpersonal, and presentation skills: expert at managing multiple projects simultaneously
  • Used Rapid ticketing system to address customer related problems, expand them into our backlog and prioritize them within a project.

Marketing Adventure Media, Inc.

Business Analyst/Project Manager
08.2008 - 08.2012

Job overview

  • Experienced at preparing business requirements (BRD's), delineating project plans, writing system requirements specifications using Unified Modeling Language (UML), and delivering project/status reports
  • Experienced working with Ad Server Solutions managing rich media, social media and mobile platforms
  • Managed website and application based projects involving database updates, load testing, and code changes
  • Managed Marketing specific projects to support high quality web analytics reporting and monitor marketing campaign enterprises post project launch to maximize performance
  • Worked with other Project Managers on projects crossing multiple Applications and time sensitive release schedules using JIRA ticketing software to track cross application bugs
  • Worked with third party vendors to execute projects from contract signing and SOW sign off to UAT testing, final milestone delivery, and execute the training and production release with internal staff
  • Researched, set up, and supported a leading internet affiliate tracking software (NATS) that manages marketing campaigns, membership accounts, affiliate reporting and writing HTML
  • Managed the setup and execution of a Commerce Gateway Solution (DHD) to power a monthly two tier membership based community of users, defining the customer service tiers, types of services, elevation workflows and worked with engineering and IT to resolve problems and customer support to troubleshoot tickets
  • Managed Trademarks and other intellectual properties across internally managed sites and white label sites
  • Worked with the VP of Marketing and Creative Director to drive branding of products and develop workflows to present the best user experience.

Oasys Mobile, Inc.

Content and Licensing Manager
07.2007 - 08.2008

Job overview

  • Managed the licenses and contracts for the Girls Gone Mobile App and Brand
  • Supervised Content Deployment team regarding formatting and distributing content to mobile carriers
  • Negotiated contracts and amendments with new and existing partners consulting with them on a weekly basis in regard to on-going projects and project related bugs, new distribution channels and related content
  • Advised Project Managers on projects involving content functionality and behavior
  • Worked with Carriers and 3rd Party Distributors such as Verizon, AT&T, and Sprint managing content approval, placement and maintenance for Direct-to-Carrier Applications and Distribution Channels
  • Partnered the Marketing Department on viral marketing initiatives on Myspace, Facebook and Youtube to promote the Girls Gone Mobile brand
  • Assisted the Content Deployment team in loading and publishing content to ensure deadlines were met
  • Managed and executed the editing of video using Final Cut Pro.

Oasys Mobile, Inc.

Business Analyst/Project Manager of Applications and Websites
01.2006 - 09.2007

Job overview

  • Devised Project Plans, Game Design Documents and Technical Design Documents including infrastructure diagrams and flows for all projects
  • Managed a Content Management Tool project to automate the process of housing and formatting wallpapers
  • Managed an e-commerce portal project supporting a membership based subscription service to buy credits to redeem ringtones, wallpapers and animated gifs to send to your mobile phone
  • Worked with external contractors to complete the Girls Gone Mobile website for PC and iphone
  • Managed the creation of avatar generator from initial sketches of the design elements, server side functionality and front-end web development
  • Managed promotions, new product ideas, and website and game designs with clients such as Alex Rodriguez, Phil Hellmuth, Sports Illustrated, Mattel, College and Greek Logos to correspond with product releases
  • Managed Contract negotiations and Service Level Agreements for SMS Gateway providers
  • Worked with Marketing on several promotions around music concerts and festivals such as Bonnaroo and Grateful Dead concerts.

Oasys Mobile, Inc.

Reporting Manager/Data Analyst
11.2005 - 03.2006

Job overview

  • Defined business rules used for revenue recognition and associated costs in a new mobile e-commerce portal
  • Worked closely with external partners to ensure them precise tracking and accounting information
  • Ensured the integrity of Partner contracts' distribution channel rights and reporting requirements
  • Guaranteed all projects had sufficient support for report generation using an easily accessible database
  • Managed and prioritized project and product related bugs via an internal ticketing system
  • Managed, analyzed, and executed reports for marketing campaigns using Nettracker, Telephia, and an internal custom cookie-based management tool and verified the statistical accuracy of reports
  • Provided Brew download reports to CFO for the following applications: SI, College and Greek Logos and Hooters Calendar.

Oasys Mobile, Inc.

Quality Assurance Engineer
07.2005 - 11.2005

Job overview

  • Provided full functionality testing of various mobile products, including games, content and applications, on multiple handsets, across multiple manufacturers and carriers
  • Verified functionality, data content, performance, usability, playability and platform compatibility
  • Created and worked on bugs with developers to resolve any issues before submitting to carriers for approval
  • Produced bug reports of any anomalies and followed up on their status and resolution
  • Assisted developers with bug reproduction and resolution
  • Provided additional feedback to developers and project managers regarding all aspects of tested products.

Education

North Carolina State University
Raleigh, NC

B.A. Mass Communication Media Studies from Media Studies
12.2001

University Overview


  • Dean's List Fall 2000
  • Honor Roll Fall 2000
  • American Eagle Scholarship Recipient
  • Veterans Affairs Scholarship Recipient
  • 3.75 GPA
  • Prssa Member
  • Lambda Pi Eta Member and President

Skills

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Additional Information

Additional Information

I took time off during the pandemic to focus on family and my health. Now that my daughters are older and I am in excellent health, I am eager to re-enter the professional workforce. I currently volunteer at my children's school and at my church using my marketing and project management skills. So, even though, I have not been employed full time for a few years, I am still using my skill on a regular basis.

Interests

Writing

Painting

Life Coaching

Coaching Softball

Timeline

Contract Digital Marketing Specialist
Contractor
05.2019 - 08.2020
Marketing Manager
Still Waters Professional Pool Management
12.2017 - 09.2018
Marketing Specialist
Bearabows
07.2016 - 05.2017
Project Coordinator/Product Support
Cisco
08.2013 - 03.2014
Business Analyst
Railinc
12.2012 - 05.2013
Business Analyst/Project Manager
Marketing Adventure Media, Inc.
08.2008 - 08.2012
Content and Licensing Manager
Oasys Mobile, Inc.
07.2007 - 08.2008
Business Analyst/Project Manager of Applications and Websites
Oasys Mobile, Inc.
01.2006 - 09.2007
Reporting Manager/Data Analyst
Oasys Mobile, Inc.
11.2005 - 03.2006
Quality Assurance Engineer
Oasys Mobile, Inc.
07.2005 - 11.2005
North Carolina State University
B.A. Mass Communication Media Studies from Media Studies
05.2001

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Krystal Barkley