Krystal Brenner
Director Of Development
Groveland,FL
Summary
Dynamic Director of Development with extensive experience at the National Association of Educational Procurement, specializing in C-Suite Client Management and Organizational Development. Successfully led fundraising initiatives that surpassed financial targets through innovative sponsorships while guiding a sales team to exceed a $20 million annual budget, showcasing strong leadership and negotiation abilities.
Overview
15
15
years of professional experience
Work History
Director of Development
National Association of Educational Procurement
Groveland, FL
10.2023 - Current
- Established and enforced fundraising goals, strategies and disbursements.
- Developed and implemented comprehensive fundraising strategies to meet organizational goals.
- Generated financial resources for organization through corporate and individual sponsorships.
- Coordinated with internal departments to ensure alignment between development and organizational objectives.
- Provided strategic direction for all communications regarding donations or donation campaigns.
National Sales Manager
Pinstripes
05.2023 - Current
- Responsible for a $3 million quota across 19 locations.
- Create a strategy plan for each DOS at the location level.
- Funnel leads to the locations via outbounding, tradeshows, and building relationships with CVBs.
- Built sales forecasts and schedules to reflect desired productivity targets.
Founder & CEO
Camp Las Vegas
04.2019 - 05.2023
- Developed a sales and marketing team of four to exceed an annual budget of one million dollars from $5,000 startup costs.
- Created the first package-friendly destination management company and the InstaFamous Experience.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
Director of Sales, Entertainment
Westgate Resorts
04.2019 - 05.2022
- Developed and coached a sales team of 10 to exceed an annual budget of 10 million across 4 resident shows, including Barry Manilow, George Wallace, Jen Kramer, and SEXXY.
- Nominated for Vegas' 40 Under 40 by the Vice President of Sales.
- Increased group and corporate bookings by 36% year over year through MICE, SMERF, and association strategies.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
Director of Sales and Marketing
SPI Entertainment
04.2018 - 04.2019
- Developed and coached a sales and marketing team of seven to exceed an annual budget of $20 million across six resident shows, including Thunder from Down Under, Mike Tyson, Human Nature, the Australian Bee Gees, and Theresa Caputo Live!
- Established key performance indicators for evaluating success of sales efforts.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Monitored competitor activities and created strategies accordingly.
Senior Sales Trainer
TripAdvisor.com
04.2010 - 04.2018
- 1 million-dollar producer in the first 6 months of being a sales representative (promoted to sales trainer after 6 months).
- Coached and developed over 90 call center sales agents to meet their monthly KPIs, including sales quotas, quality assurance reviews, and customer service.
- Created customized courses for distributors and customers to introduce relevant features and benefits of products.
- Participated in and attended meetings or seminars to obtain information for use in training programs.
Skills
- Salesforce Certified
- C-Suite Client Management
- Cold Calling Strategy Design
- Contract Management and Negotiation
- Account Management
- Forecasting
- Organizational Development
- Vendor Negotiation
- CVENT Trainer
- Average Deal Size $150k
- KPI establishment and management
- CRM Platforms
- Delphi
- Google Suite
- Microsoft Office
- Slack and Teams
- ZoomInfo/Sales Navigator
- Canva
- Salesloft
Proficient Programs
- CRM Platforms
- Delphi
- Google Suite
- Microsoft Office
- Slack and Teams
- ZoomInfo/Sales Navigator
- Canva
- Salesloft
Awards
40 Under 40 Nominee, Las Vegas Magazine
Transferrable Skills
- Salesforce Certified
- C-Suite Client Management
- Cold Calling Strategy Design
- Contract Management and Negotiation
- Account Management
- Forecasting
- Organizational Development
- Vendor Negotiation
- CVENT Trainer
- Average Deal Size $100k
- KPI establishment and management
Professional Highlights
- Pinstripes, National Sales Manager, 05/01/23, Present, Responsible for 3 million dollar quota across 19 locations, Create strategy plan for each DOS on the location level, Funnel leads to the locations via outbounding, tradeshows and building relationships with CVBs
- Camp Las Vegas, Founder & CEO, 04/01/19, 05/01/23, Developed sales and marketing team of 4 to exceed annual budget of 1 million from $5,000 start up costs, Created the first package friendly destination management company and the InstaFamous Experience.
- Westgate Resorts, Director of Sales, Entertainment, 04/01/19, 05/01/22, Developed and coached sales team of 10 to exceed annual budget of 10 million across 4 resident shows including Barry Manilow, George Wallace, Jen Kramer, and SEXXY, Nominated for Vegas' 40 under 40 by the Vice President of Sales, Increased group and corporate bookings by 36% year over year through MICE, SMERF, and association strategies
- SPI Entertainment, Director of Sales and Marketing, 04/01/18, 04/01/19, Developed and coached a sales and marketing team of 7 to exceed an annual budget of 20 million across 6 resident shows including Thunder from Down Under, Mike Tyson, Human Nature, the Australian Bee Gees, and Theresa Caputo Live!
- TripAdvisor.com, Senior Sales Trainer, 04/01/10, 04/01/18, 1 Million Dollar producer in first 6 months of being a Sales Representative (promoted to Sales Trainer after 6 months), Coached and developed 90+ call center sales agents to meet their monthly KPIs including sales quotas, quality assurance reviews, and customer service
References
References available upon request.
Timeline
Director of Development
National Association of Educational Procurement
10.2023 - Current
National Sales Manager
Pinstripes
05.2023 - Current
Founder & CEO
Camp Las Vegas
04.2019 - 05.2023
Director of Sales, Entertainment
Westgate Resorts
04.2019 - 05.2022
Director of Sales and Marketing
SPI Entertainment
04.2018 - 04.2019
Senior Sales Trainer
TripAdvisor.com
04.2010 - 04.2018
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