Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Krystal Estrada

Miami

Summary

Dynamic retail professional with a proven track record at Hollister, excelling in customer service and team leadership. Expert in inventory control and strategic merchandising, I have successfully enhanced sales performance and fostered a positive work culture, resulting in increased customer satisfaction and loyalty. Skilled in problem-solving and staff training, I drive operational excellence.

Overview

6
6
years of professional experience

Work History

Assistant Store Manager

Hollister
07.2021 - Current
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
  • Rotated merchandise and displays to feature new products and promotions.
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Walked through store areas to identify and proactively resolve issues negatively impacting operations.
  • Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Processed payments for credit and debit cards and returned proper change for cash transactions.
  • Created and maintained safe and secure work environments for employees.
  • Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
  • Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
  • Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
  • Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
  • Maintained positive customer relationships by responding quickly to customer service inquiries.
  • Provided weekly work schedules to employees to accommodate business demands and vacation requests.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Analyzed customer feedback and implemented strategies to improve customer experience.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.

Sales Associate

Finish Line
10.2020 - 07.2021
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges and refunds in accordance with store policy.

Brand Representative

Hollister
07.2019 - 10.2020
  • Enhanced sales performance through effective communication of product features and benefits.
  • Assisted with daily opening and closing tasks to maintain clean, neat, and professional store.
  • Provided excellent customer service, resulting in positive feedback and repeat business.
  • Maintained accurate records of promotional events and customer interactions.
  • Engaged customers to communicate key product features.

Education

Bachelor Of Social Work - Social Work

Miami Dade College
Miami, FL

Skills

  • Problem-solving
  • Customer service
  • Customer experience
  • Customer service and engagement
  • Retail operations
  • Inventory control
  • Store organization
  • Time management
  • Team building and leadership
  • Attention to detail
  • Staff supervision
  • Stock management
  • Team management
  • POS systems operations
  • Employee scheduling
  • Hiring and training
  • Staff management
  • Upselling and cross selling
  • Pricing and markdowns
  • Work Planning and Prioritization
  • Mentoring and coaching
  • Goals and performance
  • Display setup
  • Loss prevention
  • Sales techniques
  • Relationship building and management
  • Sales growth
  • Issue resolution
  • Order management
  • Inventory counting
  • Strategic merchandising

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Assistant Store Manager

Hollister
07.2021 - Current

Sales Associate

Finish Line
10.2020 - 07.2021

Brand Representative

Hollister
07.2019 - 10.2020

Bachelor Of Social Work - Social Work

Miami Dade College