Krystal Harman

Work History

Assisted Living Sales Director

Sodalis Senior Living

12.2023 - 07.2024

Accomplished generating leads and translating them into sales.
Developed and executed a creative and aggressive marketing strategy.
Responsible for electronic and print advertising, as well generate a social media presence that portrays the Artis Way.
Plan and host events to showcase the Community to prospective residents.
Frequently and consistently communicate with individuals other than the prospect(s) who are involved in the decision process such as adult children, financial advisors, care givers, etc.
Manages and prioritizes own work schedule – daily meetings, weekly, and monthly goals.
Work with prospect and family to provide after hour tours or weekend tours when needed.
Attend daily meeting with department heads and Administrator to assess appropriate follow-up.
Discussed current census, admissions and discharges and future residents active lease applications.
Provide day to day leadership for the marketing team.
Participate in weekend call coverage in Manager rotation.

Customer Education Representative

Heart To Heart Hospice

12.2022 - 12.2023

Generated revenue by liaising between doctors, hospitals, and facilities
Developed key relationships with medical professionals, leading to consistent referrals and increased patient satisfaction base.
Facilitated upselling by cultivating productive relationships with patients, doctors' office staff and clinical center personnel.
Assisted in organizing educational workshops for healthcare providers to enhance their understanding of the hospice eligibility requirements and increased overall referral rates.
Stayed up-to-date on industry advancements by participating in continuing education courses and attending relevant seminars.
Supplied hospitals and physicians with in-depth information on our hospice care services.
Consistently surpassed quarterly quotas by identifying key decision-makers within target organizations and tailoring sales pitches accordingly.
Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of hospice benefits.
Participated in trade shows, showcasing our standards on quality of care to potential clients within the medical community.
Volunteered my time in the community by hosting events for residents at assisted living facilities, skilled nursing facilities, and memory cares. I also educated them on hospice care services
Maintained detailed records of account interactions using CRM systems, enabling accurate tracking of leads and conversions throughout the sales process.
Conducted regular follow-ups with existing medical staff accounts to ensure satisfaction levels were maintained while also exploring upselling opportunities.
Assisted in the development of innovative sales strategies, contributing to increased referral generation.
Served as a liaison between clinical staff and our company, helping bridge gaps in understanding regarding hospice eligibility requirements and insurance coverage.
Managed territory effectively, prioritizing visits to high-value accounts for maximum return on referrals.

Business Development Manager/Alt Administrator

Honest Home Health and Hospice

06.2015 - 12.2022

Provided direct oversight and support of marketing liaisons under my leadership
Leading training and onboarding of marketing liaisons, including ongoing professional development
Conducted marketing assessments and developing a comprehensive marketing plan designed to meet budgetary volume projections
Developed and maintained comprehensive working knowledge of organization’s markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning
Stayed current with industry and marketplace changes and opportunities for competitive advantage
Collaborated and communicated with team and cross-functional partners to fully meet customer needs
Maintained knowledge of and commitment to the hospice philosophy of care
Ensured compliance with all state and federal legal and regulatory requirements
Collaborated and implemented the marketing plan for my growth within my hospice liaison team and for my growth in important leading healthcare hospitals and facility contracts
Assisted content creation team in identifying and developing referral sources, as well as creating marketing materials
Acted as a consultant leader between assigned programs and senior management to communicate any obstacles that prevent regional sites from growth objectives
Oversaw admissions in our system and followed through with any assistance needed by my sales team through the whole process
Utilized resources as necessary
Introduced my marketing team with my contacts and business associates in their territories to built stronger relationships within their referring or potential referring account key referral sources to understand needs and maximize growth, and forges other related health-care relationships that lead to potential partnership opportunities
Mentored and internally promoted successful company sales staff into leadership positions to drive company growth.
Conducted hospice 101/educational effective presentation courses to current and new marketing liaison employees. Conducting these effective training was inform and educate them in new as well as traditional hospice services and procedures
Worked to assure mutual goal setting and achievement standards within the sales team, attended meetings, health fairs, etc
flexible and persistent and took initiative to effectively make positive changes in my assigned region
Promoted the home health and hospice mission and vision within my assigned communities
Performed other duties as assigned by my direct supervisor
Analyze market trends and competition to identify potential business opportunities and develop strategies to capitalize on them
Identify and evaluate potential partnership opportunities with healthcare organizations and providers
Reached out to potential hospice sources via telephone, email, and in-person visits.
Established relationships with key decision-makers within several different healthcare facilities and offices to promote growth and retention.
Established and maintained effective communication with case managers, physicians, social workers and community health facilities to promote high quality patient care.
Communicated with patients, ensuring that medical information was kept private.
Successfully negotiated facility and hospital contract renewals to create increased revenue.

Administrator/Director of Sales

Community Health Associates

03.2011 - 05.2015

Coordinated relevant outside resources and helped secure necessary referrals
Maintained confidential case documentation
Prioritized and organized tasks to efficiently accomplish service goals
Juggled multiple projects and tasks to ensure high quality and timely delivery
Demonstrated self-reliance by meeting and exceeding workflow needs
Demonstrated leadership by making improvements to work processes and helping to train others
Provided excellent service and attention to customers when face-to-face or through phone conversations
Exceeded customer satisfaction by finding creative solutions to problems
Motivated and encouraged team members to communicate more openly and constructively with each other
Resolved interpersonal conflicts by listening, finding common ground and building relationships
Communicated with patients with compassion while keeping medical information private
Explained policies, procedures and services to patients
Updated procedures necessary for compounding, mixing, packaging and labeling medications
Built solid strong relationships with referral sources and prospective clients by sharing the benefits of how our company services, team members, and quality of care triumphs the rest
Updated web pages and social media profiles with engaging and current content
Planned and produced highly effective experiential marketing events
Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content
Monitored competitive products and marketing activities to keep in line with consumer trends
Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns
Boosted sales by developing new product marketing strategies
Expanded new businesses by developing powerful sales, advertising and marketing campaigns
Identify and evaluate potential marketing opportunities in the healthcare industry, such as partnerships with medical facilities and organizations, sponsorships, and advertising opportunities in relevant publications and websites, to expand the reach and visibility of the company's services.
Communicated with doctors, nurses, patients and other employees to identify and resolve healthcare needs.
Maintained up-to-date information in electronic medical records software.
Coordinated with other healthcare providers concerning treatment plans for patients.
Developed and distributed employee work schedules based on operational needs and employee requests.
Developed and updated policies and procedures, maintaining compliance with guidelines relating to HIPAA, benefits administration and general liability.
Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
Successfully negotiated client contract renewals to create increased revenue.
Ordered all DME supplies and kept check on inventory levels.

Director of Sales

Holiday Inn

03.2008 - 03.2011

Excellent communication skills, both verbal and written.
Increased revenue by developing and implementing innovative marketing strategies to attract new customers.
Analyzed customer feedback to identify areas for improvement, leading to continuous enhancement of offerings.
Collaborated with various departments to achieve operational excellence, boosting overall guest experience quality.
Implemented successful upselling initiatives that contributed to an increase in average spend per customer visit.
Maximized efficiency with streamlined processes for reservations, check-ins, and other front desk procedures.
Boosted hotel quality and service scores by motivating and supporting guest services and housekeeping employees.
Developed a loyal customer base by consistently exceeding expectations with personalized attention and care.
Managed daily operations for a smooth functioning of the establishment, ensuring high-quality service delivery.
Improved staff performance by providing comprehensive training programs focused on customer service skills.
Boosted online presence by closely collaborating with digital marketing teams in creating engaging content for social media platforms.
Ensured compliance with industry standards and regulations through regular audits and inspections.
Maintained consistent positive customer feedback.
Responded to incoming guests, telephone calls, and email inquiries with efficiency and professionalism.
Hired and trained new employees, demonstrating best methods for serving clients and guests.
Negotiated with vendors to obtain favorable rates for goods and services while maintaining good working relationships.
Analyzed financial performance of property and adjusted strategies or processes as needed to improve outcomes.

Director of Business Development

Nursing and Beyond Home Health Care

12.2006 - 02.2008

Identified and pursued valuable business opportunities to generate new patients and improve census.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
Solved complex problems to increase sales effectiveness and streamline business direction.
Supplied hospitals and physicians with in-depth information on patient car.
Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
Attended industry conferences to network with potential clients, expanding business opportunities within the market.
Worked with medical teams on smooth implementation and operation of new admission.

Summary

Overview

Work History

Assisted Living Sales Director

Customer Education Representative

Business Development Manager/Alt Administrator

Administrator/Director of Sales

Director of Sales

Director of Business Development

Education

Bachelors Of Business Administration - Business Administration

Associate Of Applied Science - Criminal Justice

Skills

Languages

Timeline

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