Krystal Manley
Coeur d' Alene,ID
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Residential Home Solutions
01.2024 - 01.2025
- Strategize, build, and execute weekly email and SMS marketing campaigns to drive customer engagement and increase revenue
- Optimize email and SMS flows to enhance customer retention and lifetime value
- Analyze campaign performance metrics to refine strategies for higher engagement, conversions, and revenue growth
- Collaborate with social media, design, and copywriting teams to ensure consistent messaging across all platforms
- Stay informed on industry trends, best practices, and competitor strategies to continuously improve marketing efforts
- Lead special marketing projects, troubleshoot campaign issues, and report insights to leadership for data-driven decision-making
Interventionist
Collaborative Behavior Solutions
05.2018 - 01.2024
- Developed and implemented individualized intervention plans, achieving measurable client progress
- Analyzed behavioral data to identify trends and develop targeted intervention strategies
- Collaborated with multidisciplinary teams to improve client outcomes and foster engagement
- Provided guidance on skill acquisition and behavioral strategies, enhancing daily functioning
Education
Bachelor of Science - Psychology
University of Idaho
Moscow, Idaho05.2013
Associate of Science - Communications
North Idaho College
Coeur D' Alene, ID01-2010
Skills
- Adobe Creative Suite Photoshop
- Campaign Strategy & Execution
- Copywriting & Brand Messaging
- Customer Engagement & Retention
- Data Analytics & Customer Segmentation
- Email & SMS Marketing
- Event Coordination
- Market Research & Competitive Analysis
- Microsoft Office Suite & Adobe Acrobat
- Project Management & Cross-Functional Collaboration
- Social Media & Content Strategy
- Customer relationship management (CRM)
Timeline
Marketing Manager
Residential Home Solutions
01.2024 - 01.2025
Interventionist
Collaborative Behavior Solutions
05.2018 - 01.2024
Bachelor of Science - Psychology
University of Idaho
Associate of Science - Communications
North Idaho College
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