Hi, I’m
Krystal Martinez
Houston
Summary
Enthusiastic, driven, accomplished, visionary with a robust background in medical sales and a current focus on improving patient quality of care with passion. My positions in the healthcare industry have been pivotal in reaching sales targets through effective target market selling. I provide exceptional service and foster meaningful connections with medical professionals, patients, and their families. Specializing in outside medical sales, my competencies lie in fostering relationships and educating healthcare professionals on the benefits of our services, and how referring patients earlier actually helps them live longer than conventional care and they experience a better quality of life. I honed my skills as a Physician Liaison and Medical Sales Representative, contributing to team efforts that enhanced service delivery and building up a solid book of business. My commitment to advancing patient care guides my approach to b2b account relationships and patient/customer relationship management. I am committed to enhancing community outreach with my unique blend of skills and experience.
Overview
17
years of professional experience
Work History
Blue Bonnet Palliative CareHouston
Regional Sales Director
01.2024 - Current
Job overview
- Developed and implemented marketing strategies to promote hospice services and increase patient referrals
- Established relationships with healthcare professionals, hospitals, nursing homes, and assisted living facilities to generate leads and referral sources
- Organized and attended community events, health fairs, and conferences to raise awareness about hospice care
- Created compelling marketing materials such as brochures, flyers, presentations, and website content to effectively communicate the benefits of hospice services
- Utilized social media platforms (Facebook, Twitter) to engage with the community and share information about hospice care options
- Collaborated with the admissions team to streamline the referral process for healthcare providers
- Coordinated educational seminars or workshops targeting specific groups within the community (senior centers, religious organizations) as part of an outreach program
- Collaborated with internal teams (nursing staff, social workers) to gather testimonials from patients' families highlighting positive experiences with hospice care
- Managed a budget for marketing initiatives while ensuring cost-effectiveness in all promotional activities
- Provided training sessions on end-of-life care options for healthcare professionals in order to enhance their understanding of hospice services
- Analyzed competitor activities in order to develop competitive marketing strategies for the hospice organization
- Conducted market research to identify potential target markets for outreach efforts
Heart to Heart HospiceHouston
Community Education Representative
12.2022 - 12.2023
Job overview
- Developed key relationships with medical professionals, leading to consistent referrals and increased patient satisfaction base
- Assisted in organizing educational workshops for healthcare providers to enhance their understanding of the hospice eligibility requirements and increased overall referral rates
- Planned, created, & executed community events and community activities for our referral partners and surrounding area city residents and healthcare communities
- Hosted and coordinated several crafting events, interactive thought out fun senior programs and events with partnered facilities: skilled and non-skilled
- Generated revenue by liaising between doctors, hospitals, and facilities
- Facilitated upselling by cultivating productive relationships with patients, doctors' office staff and clinical center personnel
- Stayed up-to-date on industry advancements by participating in continuing education courses and attending relevant seminars
- Supplied hospitals and physicians with in-depth information on our hospice care services
- Consistently surpassed quarterly quotas by identifying key decision-makers within target organizations and tailoring sales pitches accordingly
- Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of hospice benefits
- Participated in trade shows, showcasing our standards on quality of care to potential clients within the medical community
- Volunteered my time in the community by hosting events for residents at assisted living facilities, skilled nursing facilities, and memory cares
- I also educated them on hospice care services
- Maintained detailed records of account interactions using CRM systems, enabling accurate tracking of leads and conversions throughout the sales process
- Conducted regular follow-ups with existing medical staff accounts to ensure satisfaction levels were maintained while also exploring upselling opportunities
- Assisted in the development of innovative sales strategies, contributing to increased referral generation
- Served as a liaison between clinical staff and our company, helping bridge gaps in understanding regarding hospice eligibility requirements and insurance coverage
- Managed territory effectively, prioritizing visits to high-value accounts for maximum return on referrals
Honest Home Health and HospiceKingwood
Business Development Manager/Alt Administrator
06.2017 - 12.2022
Job overview
- Provided direct oversight and support of marketing liaisons under my leadership
- Leading training and onboarding of marketing liaisons, including ongoing professional development
- Conducted marketing assessments and developing a comprehensive marketing plan designed to meet budgetary volume projections
- Developed and maintained comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning
- Stayed current with industry and marketplace changes and opportunities for competitive advantage
- Collaborated and communicated with team and cross-functional partners to fully meet customer needs
- Maintained knowledge of and commitment to the hospice philosophy of care
- Ensured compliance with all state and federal legal and regulatory requirements
- Collaborated and implemented the marketing plan for my growth within my hospice liaison team and for my growth in important leading healthcare hospitals and facility contracts
- Assisted content creation team in identifying and developing referral sources, as well as creating marketing materials
- Acted as a consultant leader between assigned programs and senior management to communicate any obstacles that prevent regional sites from growth objectives
- Oversaw admissions in our system and followed through with any assistance needed by my sales team through the whole process
- Utilized resources as necessary
- Introduced my marketing team with my contacts and business associates in their territories to built stronger relationships within their referring or potential referring account key referral sources to understand needs and maximize growth, and forges other related health-care relationships that lead to potential partnership opportunities
- Mentored and internally promoted successful company sales staff into leadership positions to drive company growth
- Conducted hospice 101/educational effective presentation courses to current and new marketing liaison employees
- Conducting these effective training was inform and educate them in new as well as traditional hospice services and procedures
- Worked to assure mutual goal setting and achievement standards within the sales team, attended meetings, health fairs, etc
- Flexible and persistent and took initiative to effectively make positive changes in my assigned region
- Promoted the home health and hospice mission and vision within my assigned communities
- Performed other duties as assigned by my direct supervisor
- Analyze market trends and competition to identify potential business opportunities and develop strategies to capitalize on them
- Identify and evaluate potential partnership opportunities with healthcare organizations and providers
- Reached out to potential hospice sources via telephone, email, and in-person visits
- Established relationships with key decision-makers within several different healthcare facilities and offices to promote growth and retention
- Established and maintained effective communication with case managers, physicians, social workers and community health facilities to promote high quality patient care
- Communicated with patients, ensuring that medical information was kept private
- Successfully negotiated facility and hospital contract renewals to create increased revenue
Unlimited ProstheticsHouston
Director of Marketing
05.2015 - 06.2017
Job overview
- Generated and developed a referral base by building relationships with physicians, hospital/health systems, independent and assisted living facilities and other community resources
- Conducted market analysis; developed sales strategies goals and plans
- Conducted sales calls, and evaluating results and effectiveness of referral and sales activity
- Supported business development activities and help establish strong relationships with new and existing referral sources
Community Health AssociatesStafford
Administrator/Director Of Sales
03.2011 - 05.2015
Job overview
- Coordinated relevant outside resources and helped secure necessary referrals
- Maintained confidential case documentation
- Prioritized and organized tasks to efficiently accomplish service goals
- Juggled multiple projects and tasks to ensure high quality and timely delivery
- Demonstrated self-reliance by meeting and exceeding workflow needs
- Demonstrated leadership by making improvements to work processes and helping to train others
- Provided excellent service and attention to customers when face-to-face or through phone conversations
- Exceeded customer satisfaction by finding creative solutions to problems
- Motivated and encouraged team members to communicate more openly and constructively with each other
- Resolved interpersonal conflicts by listening, finding common ground and building relationships
- Communicated with patients with compassion while keeping medical information private
- Explained policies, procedures and services to patients
- Updated procedures necessary for compounding, mixing, packaging and labeling medications
- Built solid strong relationships with referral sources and prospective clients by sharing the benefits of how our company services, team members, and quality of care triumphs the rest
- Updated web pages and social media profiles with engaging and current content
- Planned and produced highly effective experiential marketing events
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content
- Monitored competitive products and marketing activities to keep in line with consumer trends
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns
- Boosted sales by developing new product marketing strategies
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns
- Identify and evaluate potential marketing opportunities in the healthcare industry, such as partnerships with medical facilities and organizations, sponsorships, and advertising opportunities in relevant publications and websites, to expand the reach and visibility of the company's services
- Communicated with doctors, nurses, patients and other employees to identify and resolve healthcare needs
- Maintained up-to-date information in electronic medical records software
- Coordinated with other healthcare providers concerning treatment plans for patients
- Developed and distributed employee work schedules based on operational needs and employee requests
- Developed and updated policies and procedures, maintaining compliance with guidelines relating to HIPAA, benefits administration and general liability
- Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees
- Successfully negotiated client contract renewals to create increased revenue
- Ordered all DME supplies and kept check on inventory levels
Nursing and Beyond Home HealthKingwood
Territory Sales Lead
02.2008 - 02.2011
Job overview
- Responsible for all marketing and community education on home health services.
- Built and maintained lucrative relationships with decisions makers at hospitals, clinics, assisted living facilities, nursing homes, physician offices, pharmacies, physical, occupational and speech therapy companies.
- Created and implemented breakfasts, lunches, dinners, concerts, sports events, and parties for referral sources.
- Promoted hospice education by conducting in-services - in conjunction with clinical staff - to ensure hospice and home health services to physicians, civic groups, churches, nursing homes, assisted livings, retirement communities and senior groups.
- Met with patients and family members within care facilities and or patients home to review all qualifications and services for hospice and home health.
- Supervised creation of marketing strategies/plans and ensured operations were within budget constraints.
- Ensured compliance with state and federal regulations.
Education
Alvin Community CollegeAlvin, TX
Bachelors Of Business Administration from Business Administration
01.2023
San Jacinto College DistrictPasadena, TX
Associate Of Applied Science from Criminal Justice
06.2018
Skills
- Digital Marketing
- Contract Negotiation
- CRM Software
- Market Research
- Recruiting
- Account Management
- Business Development
- Email Marketing
- Event Marketing
- Content Creation
- Salesforce
- Activities
- Event Planning
- Google Analytics
- Market Analysis
- Research
- Hospice Care
- Events Management
- Search Engine Optimization (SEO)
- Benefits Administration
- Public Relations
- Social Media Management
- Branding
- Negotiation
- Web Design
- Project Management
- B2B
- Marketing
- Creativity
- Organizational skills
- Outbound sales
- Outside sales
- Empathy
- Analytical skills
- Medicare
- Medical sales
- Medical billing
- Territory management
- Territory sales
- Time management and prioritization
- Strong communication and presentation skills
- Dementia care
- Content Development
- Customer Relationship Management
- Graphic Design
- Analytics
- Revenue growth
- High-growth strategies
- Contract negotiations
- Sales target setting
- Competitive analysis
- Sales training
- Sales presentations
- Expanding territories
- Key account management
- Staff training
- Staff development
- Sales team training
- Cold calling
Languages
Spanish, Intermediate
Timeline
Regional Sales Director
Blue Bonnet Palliative Care
01.2024 - Current
Community Education Representative
Heart to Heart Hospice
12.2022 - 12.2023
Business Development Manager/Alt Administrator
Honest Home Health and Hospice
06.2017 - 12.2022
Director of Marketing
Unlimited Prosthetics
05.2015 - 06.2017
Administrator/Director Of Sales
Community Health Associates
03.2011 - 05.2015
Territory Sales Lead
Nursing and Beyond Home Health
02.2008 - 02.2011
Alvin Community College
Bachelors Of Business Administration from Business Administration
San Jacinto College District
Associate Of Applied Science from Criminal Justice
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