Krystal McElree

• Enhanced client satisfaction by providing tailored design solutions for both homes including space planning, color palettes, rugs, lighting, flooring, furnishings, bedding and accessories.
• Evaluated clients existing spaces to identify opportunities for improvement or enhancement based on their goals and objectives.
• Consistently stayed under client's budget for projects by efficiently repurposing and adding to existing furnishings and accessories.
• Prepared original and relevant options for clients suitable to individual requirements.

Remodel, Selections and Furnishings

• Assessed client needs and preferences, developing tailored design proposals that exceeded expectations.
• Developed space planning concepts, color palette selections, and textile presentations.
• Furnishings, lighting, Flooring, Fireplaces, Updated Cabinetry and Countertops.

• Design specifications and furnishings for 1,500 square foot guest house VRBO. Tripled the desirability and nightly rates. (Went from $350/night to $850).
• Conducted site visits during construction phase to ensure adherence to design specifications as well as troubleshoot any issues that arose.
• Transformed uninspiring areas into warm and inviting living spaces using various lighting fixtures, materials, and products.
• Presented design concepts through detailed sketches, renderings, and presentations, effectively communicating ideas to clients.
• Interfaced effectively with contractors and vendors to resolve issues and discuss ideas.
• Assisted clients with budget considerations and made recommendations for layout, finishes, furnishings, bedding, art and accessories.

• Enhanced client satisfaction by providing personalized interior design consultations and recommendations.
• Developed creative design solutions for residential kitchen and bathroom remodel.
• Collaborated with clients to create functional, aesthetically pleasing, and budget-friendly interior design
• Assessed client needs and preferences, developing tailored design proposals that exceeded expectations.
• Coordinated with vendors and suppliers for the procurement of materials, maintaining project timelines and budgets.

• Interior specifications, finish selections, furnishings and accessories. Was the original designer to this 5000 dq ft home that became a total loss 20 years later from a chimney fire.
• Space planning and utilization.
• Coordinated with vendors and suppliers for the procurement of materials, maintaining project timelines and budgets.
• Presented re- design concepts through detailed sketches, renderings, and presentations, effectively communicating ideas to clients.
• Conducted site visits during construction phase to ensure adherence to design specifications as well as troubleshoot any issues that arose.
• Cultivated positive working partnerships between architects builders contractors allowing for smoother project execution.
• Participated in furniture selection and documentation of specifications.
• Developed space planning concepts, color palette selections, and textile presentations.
• Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
• Determined personalized needs, tastes and design preferences through thorough client consultations.
• Interfaced effectively with contractors and vendors to resolve issues and discuss ideas.
• Specified appropriate products and materials to meet project objectives and design scheme.
• Defined space requirements from schematic design to construction phase and installation.
• Produced detailed cost estimates and coordinated with vendors to deliver budget-friendly solutions.
• Conducted client consultations to understand requirements and preferences.
• Collaborated with contractors and suppliers for smooth execution of design plans.
• Oversaw installation of finishes, furniture and other design elements to control final product.
• Selected furniture, lighting and accessories to enhance design concepts.
• Led interior design across conceptual, schematic, design development, and construction document phases.

• Kitchen and Bath Remodel. Executed layout design, cabinetry, and all finishes.
• Transformed an original 1962 CA Cottage Style home into a work of art.

• Managed clients and their remodeling projects. Including, but not limited to design, budgets, and the execution of all finishes.

• I served as an employee for many years during favorable housing market conditions when the company had over 100 employees. I transitioned to a part time consultant during the economic down times, working independently or working for others at various times. I was rehired when the housing market started to recover. Basically off and on from 2003 to 2020.
• Responsible for creating residential design specifications necessary for all aspects of the conception, production, completion and sales of multiple housing developments as per budget
• Generated floor plans, elevations, finishes, merchandising plans, vignettes, model homes, sales complexes, logos, and signage, as well as all collateral marketing materials
• Interfaced and managed in-house staff as well as outside vendors such as architects, purchasing departments, advertising and market research companies, sub-contractors and sales teams
• Developed buyer profiles, identified target markets and analyzed competition
• Measured and monitored perceived value of the company's products to maximize perceived cost to ratio value
• Developed strategies to compete profitably and capture market share
• Designed and purchased all materials, and installed model homes and vignettes for specific market segments
• Assessed and implemented leading design trends to remain on the cutting edge. Created all specifications, model homes, selections, sales and design centers for four new subdivisions as dictated by each individual market, and within current project parameters. This included all phases of market research, conceptual design,
• Led brainstorming sessions for conceptualizing innovative designs and captivating visuals.
• Oversaw art direction for marketing campaigns, resulting in increased engagement and heightened brand awareness.
• Contributed design ideas in early planning stages with customers and project managers.
• Completed final touches for projects before rollout.
• Developed print materials such as brochures, banners and signs.
• Applied skill in color theory and composition to bring client visions to fruition.
• Guaranteed designs adhere to company brand standards and guidelines.
• Developed and maintained comprehensive library of design assets for easy access and reuse.
• Established user-friendly design system to increase user experience and satisfaction.
• Obtained approval of concepts by submitting rough drafts to management or to client.
• Collaborated with clients to address brand imaging and marketing style.
• Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
• Created marketing materials, including brochures, flyers and product catalogs to brand standards.

• Account manager and business development for Southern, Central California, Texas and Utah
• Maintained builder accounts and contract administration for model homes, merchandizing and developer liaison for multiple subdivisions.
• Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
• Communicated directly with customers and partners to build strong business networks and relationships.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.

• Design finishes, all specifications, space planning, color selections, furnishings, lighting and landscaping for the remodeling of a 4,300 square foot residence.
• Enhanced client satisfaction by managing interior design projects from initiation to completion.
• Spearheaded material selection processes, balancing aesthetics with durability and affordability considerations.
• Conducted thorough site visits to gather accurate measurements and assess site conditions for optimal project outcomes.
• Leveraged strong communication skills to present design concepts clearly and persuasively to clients.
• Negotiated contracts with suppliers and contractors, securing favorable terms that benefited both parties involved.
• Delivered presentations outlining proposed designs at client meetings, successfully obtaining buy-in for innovative concepts.
• Developed space planning concepts, color palette selections, and textile presentations.
• Selected furniture, lighting and accessories to enhance design concepts.
• Conducted client consultations to understand requirements and preferences.
• Oversaw installation of finishes, furniture and other design elements to control final product.
• Collaborated with contractors and suppliers for smooth execution of design plans.
• Presented design proposals to clients to establish clear project expectations and goals.
• Specified appropriate products and materials to meet project objectives and design scheme.
• Participated in furniture selection and documentation of specifications.
• Consulted with clients to determine architectural preference to meet overall design goals.
• Led interior design across conceptual, schematic, design development, and construction document phases.
• Devised project budgets to track expenses and avoid cost overruns.

• I was employed by Big Red during 2 different time periods. The recession ended the first one, and I was rehired again after the economic recovery.
• Responsible for entire design process, from initial bidding and selection process, to creating schematics drawings, to complete project execution
• Project management tasks include supervision of all sub-contractors, maintaining budget and profitability, adhering to construction deadlines, material ordering, installation supervision, and ensuring client satisfaction
• Home office located in Lafayette, California.
• Managed multiple projects simultaneously while maintaining strict attention to detail and adherence to deadlines.
• Communicated effectively with clients throughout the design process, ensuring alignment of expectations and deliverables.
• Created engaging presentations showcasing design work for client pitches, winning numerous high-value contracts for the company.
• Negotiated with vendors on pricing strategies related to resources or materials needed for various projects.
• Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters.
• Applied skill in color theory and composition to bring client visions to fruition.
• Obtained approval of concepts by submitting rough drafts to management or to client.
• Reviewed project requirements to plan workflows and evaluate client time and budget constraints.
• Tested websites at different design and production stages to assess conformance with designs.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
• Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
• Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
• Coordinated material procurement and required services for projects within budget requirements.
• Developed and initiated projects, managed costs, and monitored performance.
• Prepared and submitted project invoices for review and approval.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.

• Assisted home buyers purchasing from regional and national home builders with all structural and interior finish selections
• Home office located in Anaheim, California.
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.

• Provided new and construction and renovation Project Management Services for Industrial, Commercial and Residential Buildings in the Sacramento Area.
• Renovation of Hunter Douglas Manufacturing Building ($14.5 million dollar project).
• New Construction of 3 WyoTech School Building ($16 Million ea)
• Residential Renovation: Tafoya Residence Sacramento, CA
• Residential Renovation: Home in San Francisco, CA

• Selected interiors and installed 15 model homes in Bakersfield, California and Fresno, California.
• Evaluated competitor strategies and adjusted merchandising tactics to maintain a competitive edge within the market.
• Researched current industry trends and competitor activity to stay abreast of resources, technology and best practices.
• Computed material costs to align with operating budget, practicing economical measures.

• Specializing in kitchen and bathroom design and remodels
• Sales representative for cabinets and stone countertops for the Costco Program, Home Depot, contractors, developers, as well as independent kitchen and bath designers and retailers
• Duracite, Halabi, Inc
• Home office located in Fairfield, California.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients facetoface.
• Retained excellent client satisfaction ratings through outstanding service delivery.
• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
• Developed strong rapport with customers and created positive impression of business.
• Conducted product demonstrations to highlight features and redirect objections to positive aspects.

• Lead Designer and Public Relations Manager for the largest design firm in Park City, Utah.
• Developed creative marketing campaigns, resulting in increased customer engagement and sales.
• Established key relationships with industry influencers to strengthen the company''s reputation within the market.
• Implemented data-driven decision-making processes to optimize marketing budget allocation across various channels.
• Championed customer-centric approaches throughout all marketing initiatives, leading to increased customer satisfaction levels.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Coordinated with design and media teams to develop high-quality creative assets.

• Floor Coverings, counter tops, and optional upgrades for numerous developer clients
• Chief model home decorator and director of marketing designs.
• Identified design requirements for each project.
• Obtained approval of concepts by submitting rough drafts to management or to client.
• Assisted in development of new materials for design projects.

• Director of Design and Marketing
• Site selection, floor plan and elevation design
• Created complete interior concept plan for custom and speculative residences
• Specified finishes, colors, fabrics, vignette models, and market tools for all projects
• Established and supervised budget control and performed full design project management.

• Quality Control Consultant, directed completion activities regarding sequencing, scheduling and performance evaluation.

• Market analysis, floor plan development, color scheme selection, finishes, signage, brochure design, furniture placement concepts.

• Design Director for marketing activities at Villas Al Mare development
• Principal contact with buyers for material selection upgrades and design consultation.

• Design, marketing and image consultant directing all activities for theme development, interior and exterior design, furnishings, site design, brochure and advertising layout.

• Design services for all marketing activities directed toward speculative and custom projects
• Included full control and responsibility for floor plans, elevations and finishes within the defined budget for the local market.

• Showroom won the Sacramento Street of Dreams Competition
• Upper elite contemporary showroom.

• Extensive experience from 20 years of working directly with custom home clients, Architects, General Contractors, Developers and Sub-Contractors
• Located in San Luis Obispo, CA
• Interior Design Services included floor plan development, pre-architectural schematics through completed and approved plans and specifications, kitchen design, space planning, lighting design, interior and exterior finishes as well as furnishings, accessories and window coverings
• Hospitality facility design including restaurant interior finishes, lighting, furniture and fabrics
• Award winning retail store interiors including, upscale women's clothing and accessories
• Residential remodels as lead design consultant directing contractors, suppliers and trade specialists.