Krystal Shuga
Rockford,Illinois
Summary
Take-charge professional delivering executive support and team leadership to business operations. Dependable and detail-oriented to manage multiple tasks and priorities. Broad experience includes office management, accounting, accounts receivable, invoicing, dispatching, database management, vendor negotiations and contract management. Recognized for exemplary customer service and team collaboration.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner|Photographer
Krystal Shuga Photography
Rockford, Illinois
08.2007 - Current
- Generated 500+ Clients with average sales of $1,500 or more by implementing email marketing and an online community to gain brand loyalty and trust
- Built a strong marketing campaign on Facebook, engaging over 2,500 women through a community focused on empowerment and self-confidence
- Built an email marketing system with Flodesk with 800 subscribers and less than a 2% unsubscribe rate
- Created multiple workflows through CRM for clients from awareness to loyalty stages to send emails, proposals, and questionnaires
- Collaborated with local women as part of an ambassador program to gain new clients and offer incentives to participants that helped
- Increased referral base by 200 new clients with five ambassadors in over one year
- Utilizing Facebook Groups and engaging 1,190 members each month, averaging 300+ monthly comments and reactions to posts
- Creating a content calendar shared with ambassadors to post 5-7 times daily on scheduled days with specific posts during optimal times monitored by analytics
- Website designed and optimized with SEO ranking on page 1.
- Created marketing campaigns to attract new customers.
- Identified new opportunities for growth, expansion, and diversification.
- Developed strategic plans to increase profitability and efficiency.
- Analyzed industry trends to develop competitive strategies.
- Ensured compliance with applicable laws and regulations related to business operations.
- Hosted special events to boost brand awareness and increase community engagement.
- Set pricing structures according to market analytics and emerging trends.
- Led startup and creation of operational procedures and workflow planning.
- Implemented campaigns and promotions to help with developing goods and services.
- Implemented successful business strategies to increase revenue and target new markets.
- Collaborate with art directors, stylists, makeup artists as part of a team effort.
- Attend workshops or seminars related to photography techniques and technology advancements.
Membership Coordinator|Relationship Manager
Rock River YMCA
Rockford, Illinois
06.2011 - 07.2022
- Managing a team of 15 for 24hr gym facility
- Training team using Daxko CRM system for sign-ups, registration processes, and programs
- Implementation of a Net Promoter Score of 95% to maximize member retention & Satisfaction
- Weekly leadership meetings reporting to the executive director with new member numbers, retention, and cancellations
- Program Management for members events and registrations
- Onboarding & Hiring for the membership relationship team
- Responsible for budget and variance report for part non-profit revenue
- Maintained accurate records of all membership transactions using CRM software.
- Worked closely with accounting department on billing inquiries from members.
- Conducted regular outreach to members to ensure their satisfaction with membership benefits.
- Monitored online platforms for customer service inquiries related to membership issues.
- Collaborated with marketing team to develop strategies for increasing membership sign-ups.
- Assisted in the preparation of annual budget projections related to membership operations.
- Developed and implemented membership policies and procedures.
- Provided support to new members in setting up accounts and understanding program features.
- Generated weekly metrics reports on membership growth, usage, retention rates.
- Managed the maintenance of member records, including contact information updates.
- Responded promptly to emails or phone calls from current or potential members.
- Analyzed trends in member engagement data to identify areas of improvement.
- Resolved escalated customer service complaints from members in a timely manner.
- Oversaw membership data system to keep information updated and complete.
- Promoted effective issue resolution regarding employees or members through active listening and dynamic communication skills.
- Collected deposits or payments and arranged for billing.
- Adjusted bills and refunded money to resolve customers' service or billing complaints.
- Updated databases with new and modified customer data.
- Generated reports regarding customer interactions, performance metrics, and revenue goals.
- Managed daily operations including scheduling appointments, coordinating meetings and preparing agendas.
Education
GED -
Auburn High School
Rockford Skills
- Google Suite
- Adobe Suites
- CRM
- Canva
- Digital Marketing
- Email Marketing
- KPI Management
- Staff Management
- Business Administration
- Operations Management
- Staff hiring
- Hiring and staffing
- Budget Development
Certification
- Hubspot Social Media Marketing Certification
- Introduction to Google SEO Certification
- Google Digital Marketing & E-Commerce Professional Certification
- Currently Enrolled: in JFF UX Design Certification| Salesforce Sales Operations
Freelance Projects
- Program Management for the distribution of gently used fitness gear and shoes. Annual shoe drive for new shoes and gear for schools each year
- Annies Locker Gear Coordinator
- Published Photographer with articles on Marketing and Business Building
- Project Noah’s Lens focusing on free portrait experiences for families with children with chromosomal abnormalities.
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceFlexible work hoursWork from home optionPersonal development programsTimeline
Membership Coordinator|Relationship Manager
Rock River YMCA
06.2011 - 07.2022
Owner|Photographer
Krystal Shuga Photography
08.2007 - Current
GED -
Auburn High School
- Hubspot Social Media Marketing Certification
- Introduction to Google SEO Certification
- Google Digital Marketing & E-Commerce Professional Certification
- Currently Enrolled: in JFF UX Design Certification| Salesforce Sales Operations
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