Krystal K. McLaughlin Ludwig
Norwalk,IA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Customer Marketing Manager
Wilbur Ellis
06.2022 - 05.2023
- Conducted extensive market research to identify customer preferences and developed targeted marketing strategies aimed at actively increasing market share and improving financial performance
- Gathered competitive intelligence through industry analysis, competitor profiling, and benchmarking
- Utilized advanced analytic techniques to make data-driven decisions to optimize marketing campaigns
- Supported sales and supplier relations team on product strategy, execution, promotions and loyalty offers
- Managed and executed marketing and brand plans (strategic and tactical) for new product launches
- Collaborated with sales to conduct value-based pricing analysis and deliver pricing recommendations
- Lead customer segmentation and developed differentiated offers for the relevant customer segments
- Developed strong customer relationships and leveraged market knowledge to drive revenue growth.
Regulatory, Registration and International Lead
Winfield United
01.2017 - 06.2022
- Managed the international pesticide, adjuvant and micronutrient registrations portfolio
- Collaborated with cross-functional teams and engaged stakeholders to identify their concerns and develop sustainable solutions
- Lead the planning and implementation efforts to obtain new registrations, labeled use expansions and geographic expansions for international development
- Assisted with product life-cycle management in connection with brand management
- Developed and implemented product and brand strategies to achieve international registration
- Built effective relationships with key stakeholders to ensure effective communication, information flow and successful issue resolution
- Acted as liaison between the government bodies, both domestic and international and for all divisions internally and externally
- Developed business cases and facilitated effective project management from ideation to commercialization
- Managed international product labels and promotional content.
Business Analyst
United Suppliers, Inc.
02.2016 - 01.2017
- Provided financial analysis, market analysis and the competitive landscape to sales and marketing teams to determine product success
- Provided project management throughout the lifecycle of the project to deliver projects on time and on budget
- Assisted the business leaders define the business case and determine the metrics for success
- Evaluated and prioritized proposed process and system improvement projects
- Simplified the business requirements and translated the documents to be used by the technical teams
- Worked with the business leaders and technical teams to determine cost effective solutions
- Developed and maintained databases to support marketing initiatives.
Product Coordinator
United Suppliers, Inc.
03.2013 - 02.2016
- Provided financial analysis around market and product opportunities
- Provided pricing and margin analysis as well as financial impact on key product decisions and linked data analysis to upcoming sales and marketing activity
- Assisted with strategic development to generate demand creation and innovation efforts
- Managed marketing programs to maximize effectiveness
- Conducted competitive, market and segmentation analysis to effectively position products
- Maintained market awareness on competitive activity in the industry and developed tactics with retail owners to maintain and gain market advantage
- Led campaign measurement initiatives to track and analyze key performance metrics, such as return on investment (ROI) and behavioral metrics
- Supported manufacturer sourcing and supply teams with planning and forecasting
- Supported supplier relationships and managed Ai thresholds for loyalty programs
- Managed product price list and communicated price changes to sales directors
- Assisted with seed business planning
- Managed import records and provided insight on market intel as well as supply and demand trends.
Operations Analyst
Wells Fargo Home Mortgage
12.2010 - 03.2013
- Researched, compiled, analyzed and reported operational data from multiple sources including unit production, productivity and quality statistics
- Trained and supervised employees on the non-recoverable claims process
- Reviewed monthly reports and researched loans outside department standards
- Assisted ongoing production and workflow improvement efforts and database issues
- Reviewed losses and identified and addressed where losses can be eliminated or minimized
- Developed and implemented policies, procedures and training materials to assure compliance with government regulations, state statutes and investor guidelines
- Audited work filed by non-recoverable processors
- Reviewed monthly Key Indicator reports and developed action plans around loans not meeting industry standards.
Loan Servicing Specialist
Wells Fargo Home Mortgage
09.2009 - 12.2010
- Filed claims to investors on non-recoverable advances and monitored payment status
- Sent month-end reports and claims to appropriate investors and contacts
- Audited non-recoverable claims and sent results to claim filers weekly
- Assigned work weekly to all claim filers
- Monitored and followed-up on receipt of claim funds
- Resubmitted claims based on information requested from investors.
Education
Bachelor of Science - Management
Iowa State University
Ames, IA05.2009
Skills
- Microsoft Office (Excel, Word, PowerPoint, Access, Project, Dynamics)
- CRM/ERP System Experience
- Tableau, Workfront, Salesforce, Ariba, Power BI and Smartsheet
- Communication
- Collaboration
- Critical thinking
- Creativity
- Competitive Analysis
- Customer segmentation
- Project management
- Customer retention
- Market research
- Marketing Analytics
Timeline
Customer Marketing Manager
Wilbur Ellis
06.2022 - 05.2023
Regulatory, Registration and International Lead
Winfield United
01.2017 - 06.2022
Business Analyst
United Suppliers, Inc.
02.2016 - 01.2017
Product Coordinator
United Suppliers, Inc.
03.2013 - 02.2016
Operations Analyst
Wells Fargo Home Mortgage
12.2010 - 03.2013
Loan Servicing Specialist
Wells Fargo Home Mortgage
09.2009 - 12.2010
Bachelor of Science - Management
Iowa State University
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