Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Krysten Chavez

Brooklyn

Summary

Strategic and collaborative marketing and advertising professional with 5.5+ years of experience in media strategy, planning, and campaign execution for high-profile clients including Shell, Microsoft, Target, and AbbVie. Proven leader in cross-functional project management, stakeholder alignment, and client-facing communications. Expert in creating scalable, transparent processes to improve campaign efficiency and elevate client trust. Skilled in leading multi-channel media campaigns (CTV, Digital, Programmatic, Search, Social, Print, OOH) and delivering innovative, insight-driven solutions. Now seeking to bring my leadership and strategic planning expertise to a partner marketing-focused role within a global, fast-paced environment.

Overview

5
5
years of professional experience

Work History

Planning Supervisor → Associate Director (in role)

Havas Media Group
09.2022 - Current
  • Lead cross-functional media planning and execution for global Shell campaigns, overseeing a multi-million dollar budget across CTV, Digital Video, Display, Social, and Search
  • Developed and implemented a client-facing 2025 strategic planning workbook adopted account-wide; facilitated collaboration across planning, activation, and analytics teams
  • Introduced scalable workflow solutions including an agency-wide SharePoint structure, improving operational transparency and file access across all departments
  • Serve as primary strategic contact for clients; drive communication of media recommendations and insights with senior stakeholders
  • Partner with creative teams to optimize the creative matrix process, improving timelines and execution quality
  • Mentor and manage junior team members, fostering ownership, accountability, and collaboration
  • Champion campaign pacing, financial tracking, and KPI alignment across multiple lines of business

Planning Supervisor

Spark Foundry
07.2022 - 09.2022
  • Led media planning and tactical execution for healthcare client, overseeing campaign development and delivery across all digital channels
  • Built strong working relationships with partner agencies, internal teams, and clients to ensure seamless communications and on-time deliverables
  • Directed financial pacing, flowcharts, and budget allocations across complex campaign portfolios

Senior Associate, Media Planning

Carat
09.2021 - 07.2022
  • Owned media planning and global activation processes for Microsoft B2B and consumer product lines
  • Served as key contact for global market coordination, plan submissions, and localization efforts
  • Managed campaign financials, client presentations, and internal cross-functional updates

Coordinator, Digital Investments

Essence
12.2019 - 09.2021
  • Supported planning and digital activation for Target retail campaigns across OLV, display, audio, and social
  • Produced campaign performance reports, pacing summaries, and optimization strategies
  • Managed end-to-end campaign operations including billing, trafficking, and reporting

Education

Bachelor of Arts - Communication Studies

Pace University
New York, NY
01.2020

Skills

  • Microsoft Excel, PowerPoint Word, Google Sheets, Keynote
  • Media Tools, DCM, IAS, Nielsen, ComeScore, DoubleVerify, Prisma
  • Go-to-Market Strategy
  • Partner & Stakeholder Alignment
  • Cross-functional Collaboration
  • Client Relationship Management
  • Campaign Operations & Budgeting
  • Team Leadership & Mentorship
  • Strategic Planning & Insight Integration
  • Process Optimization
  • Brand & Creative Collaboration
  • Project management

Accomplishments

  • Created and scaled a cross-functional strategic planning workbook now used across multiple Shell campaigns.
  • Spearheaded a folder structure system adopted agency-wide to improve document management.
  • Strengthened creative and strategy alignment, enhancing overall campaign output and team efficiency.
  • Consistently exceed performance expectations with a leadership style rooted in collaboration, transparency, and positive impact.

Timeline

Planning Supervisor → Associate Director (in role)

Havas Media Group
09.2022 - Current

Planning Supervisor

Spark Foundry
07.2022 - 09.2022

Senior Associate, Media Planning

Carat
09.2021 - 07.2022

Coordinator, Digital Investments

Essence
12.2019 - 09.2021

Bachelor of Arts - Communication Studies

Pace University

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Krysten Chavez